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HGD - Photography

  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail (CA US)

    Distributor: Heritage Group Distribution Supplies to: CA US Availability: Available Expected Ship Date: Mar 06, 2020 On Sale Date: Apr 07, 2020 Carton Quantity: 30 $20.00 CAD
  • Catalogues

Adventures with Adoptable Dogs
An Instagram Guide for Animal Advocates
By (author): Rachael Rodgers
Rachael Rodgers


RMB | Rocky Mountain Books



Product Form:


Form detail:

Paperback , Trade


General Trade
Apr 07, 2020
$20.00 CAD


7in x 7 x 1 in | 1 gr

Page Count:

144 pages


94 illustrations
RMB | Rocky Mountain Books
PETS / Dogs / General

A unique gift and engaging resource for dog lovers of all types!

Advocates for pet adoption—along with those who have already adopted a pet or are considering fostering one—are always interested in finding the best ways to gain positive exposure for the animals in their care in the most efficient, positive, and cost-effective way possible. By making engaging and thoughtful online posts, social media can provide this exposure for free!

Featuring fun photos and descriptions of several silly, skeptical, sweet, and sometimes brilliant dogs encountered at various shelters, Adventures with Adoptable Dogs is a useful social-media resource and playful gift book that will touch the heart and tickle the funny bone of dog lovers of all kinds.

Rachael Rodgers is an artist, dog lover, and nature seeker. Over the last two years, she has volunteered with a variety of different animal rescue organizations and taken hundreds of adoptable dogs on adventures before showcasing them on social media. She draws from a background in photography, business, and psychology to profile each dog’s individual character online for optimal exposure while conspicuously omitting any mention of their breed. Her work with adoptable dogs has been featured in local, national, and international news. Rachael strongly believes that social media can make the adoption process faster and more efficient by helping adopters make better-informed decisions. She offers social media consults to shelters and is dedicated to helping the world see what kind of amazing dogs are currently without a home and improving the way our society views pets. Rachael lives in Canmore, Alberta.

Marketing + Promo:

  • National, regional, and subject-specific print features, excerpts, review coverage, broadcast and television interviews
  • Blogger outreach, online ads, and social media campaigns
  • Publicity and promotion in conjunction with author’s speaking engagements
  • Outreach to subject-specific organizations, markets, and festivals
  • Electronic + print blads

Confirmed Media:

51 Degrees North, Alberta Views, Calgary Herald, Calgary Sun, CBC Calgary, Crag and Canyon, Crowfoot Media, CTV Calgary, Galleries West, Global Calgary, Jasper Fitzhugh, Kootenay Mountain Culture/Coast Mountain Culture, Mountain FM, Mountain Life Magazine, Outdoor Photographer, Outdoor Photography UK, PhotoLife, Rocky Mountain Outlook, The Jasper Local.

Marketing + Promo Deliverables:

  • Electronic blad / sampler
  • Print blad / sampler
  • Business cards
  • Electronic ARC
  • Video interview
  • Press release

Potential blurbs from:

  • Andrew Knapp, author of Find Momo
  • Elias Weiss Friedman, author of The Dogist
  • Margaret Bryant, author of Who Rescued Whom: Dogs Portraits & Rescue Stories
  • Monique Anstee, author of What a Dog Thinketh
  • Syd Robinson, Buzzfeed
  • Marc Goldberg, co-author of Let Dogs be Dogs

For more information contact
[email protected]

"She’s not trying to make each dog into an Instagram star; instead, she’s trying to give potential adopters insight into what the dog is like in hopes of finding the right match. Her style is a candid and often humorous look at the dog, always at eye level and always expressive." - NBCnews.com

"Rodgers loves landscapes and being outside, and her photographs show it: the dogs are regularly seen traipsing through the snow, sitting by her feet in an open-top kayak, or hiking along a rugged mountain trail." - NBC, Know Your Value

"The guide featured in the book explores how to use Instagram and Facebook to get dogs adopted. Rodgers breaks down how to optimize hashtags, how to use geotags and includes a section just for shelter administrators." - Rocky Mountain Outlook

"Rachael Rodgers, a photographer from Canmore, Alberta, has filled her Instagram and Facebook feeds with pictures of pups that would melt even the most frozen of hearts — and that’s saying something, because it can get cold in the Rocky Mountains." - Daily Hive Calgary

“Rachael's book features a remarkable selection of dogs in a wide range of situations and places, beautifully bringing out their individual personalities and quirkiness. This is a book that any dog lover would enjoy browsing, and through Rachael’s skill and creativity, many animals will find the new homes they deserve.” — Pete Wedderburn, veterinarian and author of My Dog Thinks He’s Human: 50 Ways to a Happy Healthy Pet

"This book talks about how Instagram can have a huge impact on getting dogs adopted and raising awareness on the misconceptions of rescue and shelter dogs." - @brontebrindle on Instagram

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