The Cat in the Hat is our third best-selling Seuss book (but easily our most recognizable Seuss character)!
A great value
Highly collectible
“50th Anniversary of The Cat in the Hat!” sticker on cover
Theodor Seuss Geisel—aka Dr. Seuss—is one of the most beloved children’s book authors of all time. From The Cat in the Hat to Oh, the Places You’ll Go!, his iconic characters, stories, and art style have been a lasting influence on generations of children and adults. The books he wrote and illustrated under the name Dr. Seuss (and others that he wrote but did not illustrate, including some under the pseudonyms Theo. LeSieg and Rosetta Stone) have been translated into 45 languages. Hundreds of millions of copies have found their way into homes and hearts around the world. Dr. Seuss’s long list of awards includes Caldecott Honors, the Pulitzer Prize, and eight honorary doctorates. Works based on his original stories have won three Oscars, three Emmys, three Grammys, and a Peabody.
Marketing: PW Cover Package, National Consumer Print & Online Advertising
Nat’l Campaign w/NEA for RAA; classroom teacher write-in contest; RAA ed. kits; lib&ed print advertising; pitch for ALA poster ad; featured 2007 conventions&parties; teaching K-8 calendar page; advance F&G to top 30 librarian/educators; bound book sent to 400 top librarians/educators; featured at NYC lib/reviewer presentation;insert in SLJ Spring Announcement issue
Featured on
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[email protected] Newsflash&NRAD; Anniversary promotions at www.catinthehat.com; Site to feature What Would You Do? Birthday e-card for kids; Literacy tips for Parents, Teachers, and Community leaders; Teachers can link to printable e-card to decorate with the class; Advertising on a kids or parenting site; pitch to Google/Yahoo/AOL for anniversary coverage; Yahoo/Google Adwords campaign
What Can You Do? Brochure / Easel (resource tool for parents/grandparents & caregivers, children, teachers, librarians, retailers and community leaders about getting involved)
Displays: 6-Copy CITH Party Edition Counter, 12-Copy CITH Party Edition Floor, 20-Copy Mixed floor, Oh the Places 18-Copy & 18-Copy Mixed Floor (Includes consumer giveaway)
Read Across America Kit, Giveaways TBD
Publicity: Project 236: National CitH ReadAloud; CitH Visits 50 States in 50 Days; RHCB Book Donations; Celebrity Event and First Book Benefit
Galley/f&g mailing to long-lead publications & review journals, press release & book mailing to 200 national media contacts, pitch letter & book mailing to local media, local bookstore requests solicited from accounts
“…a little volume of absurdity that worked like a karate chop on the weary little world of Dick, Jane and Spot.”
—The Detroit Free Press