Mister Rogers' Neighborhood: My Neighborhood Activity Journal
Meet New Friends, Share Kind Thoughts, and Be the Best Neighbor You Can Be
Juvenile: Age (years) from 4 - 8, Grade (US) from P - 3
JUVENILE NONFICTION / Language Arts / Journal Writing
Mar 24, 2020
5.98 x 7.39 x 0.63 in | 0.71 lb
25-30 4C ILLUSTRATIONS
An official Mister Rogers guided journal that helps families connect with their community, featuring playful prompts that encourage everyone to be the best neighbor they can be!
From everyone’s favorite television host, Mister Rogers, comes a journal to help you and your family discover your community. The prompts listed in this illustrated journal will inspire you to venture out into your neighborhood with your parents and share kindness, all while developing essential writing, problem-solving, and people skills.
Some prompts are for writing: What does it mean to be a good neighbor?
Some ask you to doodle: Draw a little sketch of your street. Put in the places that are most important to you.
Some questions are for getting to know people: Interview a neighbor about their childhood.
Some questions ask for action: Pick a day to clean up your neighborhood. See if you can get other neighbors to join you.
Just start filling in this journal, and soon you’ll be making every day a beautiful day in the neighborhood.
FORMAT DETAILS: Flexibind cover with spot gloss, uncoated pages and full-color illustrations throughout.
MODERN ILLUSTRATIONS: Max Dalton has made his name by illustrating books about Wes Anderson and his imaginative set design (see: The Wes Anderson Collection and Bad Dads). He’s the ultimate pop culture artist and will bring an elevated aesthetic to our Mister Rogers books and products, while retaining the brand’s core sweetness.
STRONG CATEGORY: Every parent wants a fresh way of getting their kid out from behind the screen and into the world to learn problem-solving and people skills. This journal checks all of those boxes.
FEATURE FILM STARRING TOM HANKS AS FRED ROGERS: Excitement for Mister Rogers continues! A Beautiful Day in the Neighborhood is slated for Fall 2019 with the DVD slated for Spring 2020.
THE “NICECORE” TREND: Everyone is talking about a new category of films and books that have popped up in the wake of the doom and gloom of the news cycle: nicecore. Media that encourages radical kindness and acceptance (like Wonder and Paddington Bear 2) are more popular than ever and no one preached altruism better than Mister Rogers, who died in 2003. While there have been other books Fred Rogers wisdom books, nothing will look as modern and fresh as ours.
THE NEXT IN OUR MISTER ROGERS COLLECTION: This is the next product in our license with Fred Rogers Productions. The first two will publish in Fall 2019 (Everything I Need to Know and Visual History). We are also publishing note cards for Spring 2020.
Marketing: Promotions around the movie Blue-ray release
Explore coverage on Fred Rogers and PBS social media, Instagram, Twitter, and Facebook
Explore coverage on www.fredrogers.org
Photography - professional shots of product
Social media- Clarkson Potter Instagram pub day post & Potter Gift Pinterest board
Featured at 2020 gift shows: Dallas, Atlanta, Minneapolis, LA, Seattle, Las Vegas, NY
Featured in Clarkson Potter seasonal gift catalog - mailed to over 150 accounts
Included in PRH Special Markets catalog & on PRH Special Markets retailer website
Included in Holiday 2020 Promotions
Publicity: National media attention
National/local review and feature print attention
Targeted blogger outreach
Online review and feature attention
Feature Website: misterrogers.org
Author Website: misterrogers.org and fredrogers.org
Author Social Media: @FredRogersProductions: FB(203k), TW (13k), IN (5,700); @MaximDalton: IN (5.5k)