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ESL 2020

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    9781984856395 Electronic book text, Reflowable, , EPUB
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    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW Not for sale in: AU NZ
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    Distributor: Penguin Random House Availability: Available On Sale Date:Mar 10, 2020 Carton Quantity:16
  • Catalogues

Awkword Moments
A Lively Guide to the 100 Terms Smart People Should Know
By (author): Ross Petras By (author): Kathryn Petras
9781984856388 Hardcover English General Trade LANGUAGE ARTS & DISCIPLINES / Linguistics / General Mar 10, 2020
$19.99 CAD
Active 5.18 x 7.28 x 0.76 in | 0.53 lb 192 pages NO PHOTOS Ten Speed Press
A compendium of 100 words and phrases smart people use—even if they only kinda sorta (secretly don’t) know what they mean—with pithy definitions and fascinating etymologies to solidify their meanings.

Your boss makes a joke about Schrodinger’s cat—which is something you’ve heard of but you’re a little vague about what exactly happened (or didn’t happen) with that cat. Or you’re reading a New Yorker article that explains that “Solecism slipped into solipsism into full-blown narcissistic project.” An excellent point…if you’re sure what “solecism” means…or, for that matter, “solipsism.”

Language gurus Ross Petras and Kathryn Petras to the rescue! In the breezy and entertaining yet informative style of their New York Times bestseller You’re Saying It Wrong, they give you a brief rundown on words smart people should know—from the worlds of science and the arts to philosophy, and from broader topics like quantum physics and ontology to more specific ones like Plato’s cave and trompe l’oeil. They cover the Latin phrases we hear and read (prima facie, sui generis, and the like) as well as those that have entered our vocabularies from other languages (bildungsroman, sturm und drang).

These are the words that, if you were asked directly, “What does this mean?” you might hem and haw and try to change the subject. After reading this book, you won’t have to.

FOLLOW-UP TO A PROVEN FORMULA: You’re Saying It Wrong had coverage from the Atlantic, the Awl, Huffington Post, Live with Kelly, NPR’s Here and Now, and inclusion in Oprah’s Book Club newsletter. This book takes advantage of the same smart-set anxieties.

GIFTY PACKAGE: With a chunky paper-over-board package and gifty design, this book will capitalize on gift-giving moments for the literati.

POSITIVE REVIEWS: The Petrases’ previous books have been praised by the likes of the Washington Post (“Exceedingly amusing”) and Publishers Weekly (“A terrifically guilty pleasure for readers [and writers]”).

Ross Petras and Kathryn Petras are the authors of the #1 bestselling page-a-day calendar The 365 Stupidest Things Ever Said and many other humor and gift books, most recently That Doesn’t Mean What You Think It Means. They recently launched a new NPR-affiliate podcast based on their New York Times bestseller You’re Saying It Wrong. Their work has received the attention of personalities like David Brinkley and Howard Stern, and media outlets including the New York Times, Chicago Tribune, Wall Street Journal, Playboy, Cosmopolitan, Washington Post, HuffPost, and the Times (UK). They have appeared on hundreds of radio and TV shows, including Good Morning America (about menopause), CNN (about bad poetry), and Fox & Friends (about Paris Hilton).

Author Residence: Seattle, WA/Toronto, Canada

Author Hometown: Ridgewood, NJ

Marketing: Academic and library marketing campaigns.

Literary mailing.

Influencer mailing to humorists, word nerd luminaries.

Social media campaign.

PRH vertical support with Read It Forward.



Publicity: National media attention

Targeted blogger outreach

Online review and feature attention

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