- Author Bio
The connection between women and cats is timeless—explore how this truth endures in the 21st century through Leah Goren’s enchanting artwork, along with contributions by more than 25 women.
There’s no question that cats rule the world—ask any cat owner and they’ll tell you how these balls of fur insert themselves into our lives and establish dominion over the household. In this book, Leah Goren brings together smart, funny essays by ban.do founder Jen Gotch, writer Mara Altman, novelist Emma Straub, and designer Justina Blakeney, among others. She also conducts illuminating interviews with women who have built their lives or careers around cats, such as Lisa Kytösaho, the head of a cheetah rehabilitation and conservation organization in South Africa, and Hannah Shaw, a humane educator and rescuer of neonatal kittens. Throughout the book, Goren’s appealing illustrations bring the joys of cat friendship to life, while her observations about the roles that cats have played in history, fashion, mythology, and art help us understand why the human-cat connection is so powerful. Sophisticated yet accessible, and featuring the work of a hugely popular illustrator, this book’s wisdom and artwork reveal deeper truths about what makes cats so appealing as companions. Catlady will speak to the millions of cat lovers who know just how strongly we identify with our feline friends.
Cat Craze: Cat books and other cat merchandise have been extremely popular. Author Leah Goren designed and launched a cat-inspired apparel collection with Anthropologie that was very successful.
Women-focused: This book is female-centric, which is a cultural trend at the moment.
Contributors: The contributors to this book are well known and include the likes of Aidy Bryant and Jen Gotch, who can help promote the book on their own social media platforms.
Original content: The book includes original essays and interviews with the contributors that have not been published before.
Illustrations: This book features 80 beautiful illustrations to accompany each contributor’s writing.
Online platform: Leah Goren has a large social media following including 90k on Instagram and 45k on Tumblr. She will promote the book on these platforms.
Gift: This book, with its small format and low price, is a perfect gift for cat lovers or an impromptu purchase at the register.
Cover: The book’s cover will be textured wibalin, with a tipped in image.
Publicity: Pitch to women’s magazines (Vogue, Elle, Harper’s Bazaar, W, Allure, Teen Vogue, Seventeen, Ms., Bust, Bitch)
Pitch to entertanment media (Entertaiment Weekly, Onion A.V. Club, Vulture, Buzzfeed)
Pitch to culture media (Daily Beast, Vanity Fair, The New Yorker, Fast Co., Slate, HuffPost)
Pitch to cat blogs (The Way of Cats Blog, I have Cat, Single in the City, With Cats, The Purrington Post)
Pitch to book review sections of top-tier newspapers (NY Times, Wall Street Journal, Washington Post, LA Times)
Pitch to offbeat pop culture websites (MentalFloss, Boing Boing, Utne Reader)
Promote across social media platforms
“Whether you’re looking for short, poignant essays about influential cats, or simply beautiful illustrations of cats, Catlady: A Love Letter to Women and Their Cats is sure to please.” —Cats and Coffee
“What better way to show your cat mom how much you appreciate them by celebrating their true nature? This ode to cat ladies and their clever companions is a fun compilation of essays and interviews from fellow cat lovers like Ban.do’s Jen Gotch and the author behind some of our favorite summer beach reads, Emma Straub.” —Insider
“This beautifully illustrated book includes essays and reflections from women contributors about their personal bond with their feline friends.” —BookRiot