FORMAT: Paper-over-board with full-color interior stock. Foil stamping on cover.
OFFICIALLY LICENSED: While there have been other books of wisdom by Fred Rogers, this is the only officially licensed book out for fall (besides our other book, the visual history). It’ll be out ahead of the feature film It’s a Beautiful Day in the Neighborhood, starring Tom Hanks as Fred Rogers, which hits theaters on November 22, 2019 and we are partnering with Sony Pictures to cross promote the books and the film.
THE “NICECORE” TREND: Everyone is talking about a new category of films and books that have popped up in the wake of the doom and gloom of the news cycle: “nicecore.” Films and books that encourage radical kindness and acceptance (like Wonder and Paddington Bear 2) are more popular than ever, and no one preached altruism better than Mister Rogers, who died in 2003.
UNIQUE, MODERN ILLUSTRATIONS: Max Dalton has made his name by illustrating books about Wes Anderson and his imaginative set design (see: The Wes Anderson Collection and Bad Dads). He’s the ultimate pop culture artist and will bring an elevated aesthetic to our Mister Rogers books and products, while retaining the sweetness that’s core to the brand.
“An easy pick-me-up when the mood strikes to read wisdom in Mister Rogers’ voice.”—Associated Press