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    9780525610489 Electronic book text, Reflowable, , EPUB
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    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Random House, Inc. Availability: On Sale Date:Jul 07, 2020 Carton Quantity:12 $35.00 CAD
    $30.00 USD
  • Catalogues

Mandy's Gourmet Salads
Recipes for Lettuce and Life
By (author): Mandy Wolfe By (author): Rebecca Wolfe By (author): Meredith Erickson
9780525610472 Hardcover English General Trade COOKING / Courses & Dishes / Salads Jul 07, 2020
$35.00 CAD
Active 8.5 x 10.8 x 0.9 in | 2.62 lb 256 pages Appetite by Random House
The Globe and Mail #1 Bestselling Cookbook!

From the sisters behind Montreal’s sensational gourmet salads comes the cookbook of the summer. An overwhelmingly gorgeous book, packed with simple and delicious recipes for salads—and much more!


There’s nothing a Mandy’s salad can’t fix. Want an explosion of colour, texture, flavour and fabulousness? Look no further. Inside the pages of this stunning cookbook (and the Mandy’s restaurants it’s named after) lies everything you need to take your salad game from a meh-maybe, to wooooah, baby!!

Mandy’s gourmet salads are a jewel of Montreal’s (jam-packed) food scene. What started as a 3ft counter at the back of Mimi & Coco clothing store is now an 8 location success story, with ongoing expansion in every direction. Behind Mandy’s are the irresistable Wolfe sisters, Mandy and Rebecca. Mandy is in charge of menu inspiration and creation; Rebecca leads the design of all their restaurant locations. More is more is the mantra for both: more colour, more texture, more vibrancy, more life!

In Mandy’s Gourmet Salads, Mandy and Rebecca talk you through how to create their coveted salads at home, including easy prep steps for essential ingredients, how to mix their famous dressings, and how to combine flavours and textures to create a salad masterpiece. Also inside are recipes for Mandy’s nutritious, filling and fantastic grain bowls (for those who want a bit more sustenance) as well as chapters dedicated to smoothies and sweets (sharing Mandy’s famous chocolate chip cookie recipe for the first time…). Perfectly timed for fresh summer living, Mandy’s Gourmet Salads is a feast, for the eyes as well as the tastebuds!

GROWING BRAND: 8 locations in Montreal, 4,000 salads a day, 1.5 million salads a year!!! Mandy’s is a brand on the up and UP.

MEDIAGENIC AUTHORS: As the charismatic hearts, souls and faces of the brand, sisters Mandy and Rebecca Wolfe appear frequently in local and national media.

SOCIAL MAVERICKS: Mandy’s has become synonymous with great food and high style: their Instagram account has over 30k followers

GORGEOUS, ECLECTIC, VIBRANT DESIGN: More is more!! Utterly packed with stunning photography, original graphics, patterns and vibrant colours that perfectly complements the unique style of Mandy’s restaurants.

MORE THAN SALADS: Readers may come for the salads, but will find so much more to love: hearty grain bowls, super smoothies and divine desserts!

MANDY and REBECCA WOLFE are the founders and creative minds behind Mandy’s. Mandy is the company’s creative food director and head chef, while Rebecca works as the brand manager and designs each of the restaurant locations. Together they founded the charity The Welcome Collective, an organization that welcomes asylum seekers to Canada. Both live in Montreal: Rebecca in Westmount with her husband and three children, and Mandy in Little Burgundy with her husband and four kids.

MEREDITH ERICKSON is the co-author of the bestselling Joe Beef cookbooks, among many others. Her first solo cookbook, Alpine Cooking, is published in Fall 2019. Her work has appeared in publications including The New York Times, Elle, Saveur, Monocle and Lucky Peach.

Author Residence: Montreal, Canada

Author Hometown: Montreal, Canada

Marketing: Book announcement + cover reveal on social



Pre-order campaign



Book trailer



In store collateral - postcards, posters, other swag



Influencer mailings with salad dressing, great packaging



Owned channel social promotion



Facebook ads



Instagram ads (from their account)



US Plans: 





Target parenting media including magazines and websites for review and excerpts

Influencer campaign

Facebook promotion



Publicity: Tour cities: Montreal and Toronto



National review mailing



Pitch for interview features and excerpts with food media



Pitch for in-person food segments with national broadcast media and regional media based on tour cities



Montreal launch event at on-sale leveraging the authors’ restaurant



Author Website: www.mandys.ca

Author Social Media: Instagram: @mandysalads (30k), @ericksonmeredith (3k) Twitter: @MandysSalads

“The Montreal salad shop’s first cookbook isn’t just about how to artfully compose the perfect salad: it’s the story of two sisters and a shared love of good food.” — Chatelaine

“With brightly coloured photos of greens, bowls and sweets practically popping off the pages, Mandy’s Gourmet Salads will inspire summer picnics, BBQs and much more.” — HELLO!


 

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