- Author Bio
The Globe and Mail #1 Bestselling Cookbook!
From the sisters behind Montreal’s sensational gourmet salads comes the cookbook of the summer. An overwhelmingly gorgeous book, packed with simple and delicious recipes for salads—and much more!
There’s nothing a Mandy’s salad can’t fix. Want an explosion of colour, texture, flavour and fabulousness? Look no further. Inside the pages of this stunning cookbook (and the Mandy’s restaurants it’s named after) lies everything you need to take your salad game from a meh-maybe, to wooooah, baby!!
Mandy’s gourmet salads are a jewel of Montreal’s (jam-packed) food scene. What started as a 3ft counter at the back of Mimi & Coco clothing store is now an 8 location success story, with ongoing expansion in every direction. Behind Mandy’s are the irresistable Wolfe sisters, Mandy and Rebecca. Mandy is in charge of menu inspiration and creation; Rebecca leads the design of all their restaurant locations. More is more is the mantra for both: more colour, more texture, more vibrancy, more life!
In Mandy’s Gourmet Salads, Mandy and Rebecca talk you through how to create their coveted salads at home, including easy prep steps for essential ingredients, how to mix their famous dressings, and how to combine flavours and textures to create a salad masterpiece. Also inside are recipes for Mandy’s nutritious, filling and fantastic grain bowls (for those who want a bit more sustenance) as well as chapters dedicated to smoothies and sweets (sharing Mandy’s famous chocolate chip cookie recipe for the first time…). Perfectly timed for fresh summer living, Mandy’s Gourmet Salads is a feast, for the eyes as well as the tastebuds!
GROWING BRAND: 8 locations in Montreal, 4,000 salads a day, 1.5 million salads a year!!! Mandy’s is a brand on the up and UP.
MEDIAGENIC AUTHORS: As the charismatic hearts, souls and faces of the brand, sisters Mandy and Rebecca Wolfe appear frequently in local and national media.
SOCIAL MAVERICKS: Mandy’s has become synonymous with great food and high style: their Instagram account has over 30k followers
GORGEOUS, ECLECTIC, VIBRANT DESIGN: More is more!! Utterly packed with stunning photography, original graphics, patterns and vibrant colours that perfectly complements the unique style of Mandy’s restaurants.
MORE THAN SALADS: Readers may come for the salads, but will find so much more to love: hearty grain bowls, super smoothies and divine desserts!
Marketing: Book announcement + cover reveal on social
In store collateral - postcards, posters, other swag
Influencer mailings with salad dressing, great packaging
Owned channel social promotion
Instagram ads (from their account)
Target parenting media including magazines and websites for review and excerpts
Publicity: Tour cities: Montreal and Toronto
National review mailing
Pitch for interview features and excerpts with food media
Pitch for in-person food segments with national broadcast media and regional media based on tour cities
Montreal launch event at on-sale leveraging the authors’ restaurant
Author Website: www.mandys.ca
Author Social Media: Instagram: @mandysalads (30k), @ericksonmeredith (3k) Twitter: @MandysSalads
“The Montreal salad shop’s first cookbook isn’t just about how to artfully compose the perfect salad: it’s the story of two sisters and a shared love of good food.” — Chatelaine
“With brightly coloured photos of greens, bowls and sweets practically popping off the pages, Mandy’s Gourmet Salads will inspire summer picnics, BBQs and much more.” — HELLO!