- Author Bio
TV host and lifestyle influencer Jillian Harris and registered dietitian Tori Wesszer invite you into their world full of family, food, and casual celebrations.
Living a stone’s throw from each other, cousins Jillian and Tori grew up in a tight-knit family and were brought up like sisters. Fraiche Food, Full Hearts offers a peek into their lives and the recipes that have fed their families through the years. Instilled with a love of cooking at an early age by their granny, the kitchen is a place of fond memories and everyday home cooked meals. Like most families, their celebrations revolve around food—from birthdays, Valentine’s Day, and Mother’s Day to Thanksgiving, Christmas, and New Year’s Eve.
Fraiche Food, Full Hearts includes over 100 heart-warming recipes—from breakfasts, soups, salads, veggies, sides, and mains to snacks, appetizers, drinks, and desserts—for everyday meals, along with celebration menus and ideas for casual gatherings with family and friends. Gorgeously designed with dreamy full-colour photography throughout, the recipes also incorporate vegan, vegetarian, and gluten-free options. You’ll find dishes like West Coast Eggs Benny, Vanilla Cherry Scones, Harvest Kale Salad, Squash Risotto with Fried Sage, Granny’s Beet Rolls, Cedar-Plank Salmon Burgers, Veggie Stew with Dumplings, Cherry Sweetheart Slab Pie, and Naked Coconut Cake.
CELEBRITY LIFESTYLE INFLUENCER: Jillian Harris is a high-profile spokesperson for international brands, an interior designer, and publisher of original lifestyle content on JillianHarris.com. She co-hosts the TV shows Love It or List It Vancouver (Canada) and Love It or List It, Too (USA) on HGTV.
HUGE SOCIAL MEDIA PLATFORM: Jillian inspires over 308k unique monthly visitors (1.1M monthly page views) on jillianharris.com—30% US (Chicago, New York, Boston, Coffeyville, Los Angeles) and 60% Canada (Calgary, Toronto, Edmonton, Kelowna). Instagram (1 million followers)—41% US (city breakdown can’t be pulled) and 37% Canada (Toronto, Vancouver, Calgary, Edmonton).Tori Wesszer’s blog attracts 23k unique monthly visitors (107k monthly page views)—19% US (New York, Chicago, Seattle, Washington) and 70% Canada (Calgary, Toronto, Vancouver. Instagram (137k followers)—31% US (city breakdown can’t be pulled) and 61% Canada (Vancouver, Toronto, Calgary, Edmonton, Kelowna).
BRAND PARTNERSHIPS: Jillian has a wide variety of partnerships including Nordstrom, Pottery Barn, Proctor & Gamble, Wayfair, Ikea, Fairmount, Etsy, and more.
AUTHENTIC AND UNIQUE HOOK: Cousins, Jillian and Tori bring a warm and relatable charm to a goregously designed package. A perfect gift book.
Marketing: Paid social advertising, ideally from authors’ accounts
Print ad (TBC)
Organic social from authors’ channels and Penguin Canada channels
National Food Press
Pitch to entertainment press such as People Magazine and Entertainment Weekly
Pitch for coverage in women’s magazine including Good Housekeeping, Redbook and O Magazine
Coverage on food and lifestyle blogs such as Food52 and TheKitchn
Explore west coast media opportunities including Sunset Magazine and the Hallmark Channel
Target authors current US fan base through their social channels and expand them through lookalike campaigns
Online promotion for the holiday
Author tour to Toronto, Vancouver and 1-2 additional markets
Launch events in both cities, leveraging existing brand partnerships
Key national broadcast opportunities at on-sale including CTV’s The Social, CTV’s Your Morning, and Global’s The Morning Show,
Target key excerpt placement and long lead coverage with outlets like Canadian Living, Canadian House and Home, Postmedia, etc.
A NATIONAL BESTSELLER
FINALIST for the Taste Canada Awards
Praise for Fraiche Food, Full Hearts:
“[Harris and Wesszer’s] assemblage of family favourite recipes is picture perfect.”
—The Grove Examiner
“The beautifully illustrated Fraiche Food, Full Hearts cookbook by Jillian Harris and Tori Wesszer is, as it says, perfect for everyday and causal celebrations. It has impressive and well-organized holiday menus for every season and occasion from Mother’s Day and summer grilling to Christmas and Thanksgiving. It blends traditional well-tested recipes with modern day plant-based options.”
—Dairy Free Indulgence