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Fraiche Food, Full Hearts
A Collection of Recipes for Every Day and Casual Celebrations
By (author): Jillian Harris By (author): Tori Wesszer
9780735234307 Hardcover English General Trade COOKING / Holiday Oct 01, 2019
$40.00 CAD
Active 8.26 x 10.2 x 1.29 in | 2.9 lb 336 pages 4-COLOUR PHOTOS THROUGHOUT Penguin Canada
 
Taste Canada Awards - General Cookbooks 2020, Short-listed
TV host and lifestyle influencer Jillian Harris and registered dietitian Tori Wesszer invite you into their world full of family, food, and casual celebrations.

Living a stone’s throw from each other, cousins Jillian and Tori grew up in a tight-knit family and were brought up like sisters. Fraiche Food, Full Hearts offers a peek into their lives and the recipes that have fed their families through the years. Instilled with a love of cooking at an early age by their granny, the kitchen is a place of fond memories and everyday home cooked meals. Like most families, their celebrations revolve around food—from birthdays, Valentine’s Day, and Mother’s Day to Thanksgiving, Christmas, and New Year’s Eve.

Fraiche Food, Full Hearts includes over 100 heart-warming recipes—from breakfasts, soups, salads, veggies, sides, and mains to snacks, appetizers, drinks, and desserts—for everyday meals, along with celebration menus and ideas for casual gatherings with family and friends. Gorgeously designed with dreamy full-colour photography throughout, the recipes also incorporate vegan, vegetarian, and gluten-free options. You’ll find dishes like West Coast Eggs Benny, Vanilla Cherry Scones, Harvest Kale Salad, Squash Risotto with Fried Sage, Granny’s Beet Rolls, Cedar-Plank Salmon Burgers, Veggie Stew with Dumplings, Cherry Sweetheart Slab Pie, and Naked Coconut Cake.

CELEBRITY LIFESTYLE INFLUENCER: Jillian Harris is a high-profile spokesperson for international brands, an interior designer, and publisher of original lifestyle content on JillianHarris.com. She co-hosts the TV shows Love It or List It Vancouver (Canada) and Love It or List It, Too (USA) on HGTV.

HUGE SOCIAL MEDIA PLATFORM: Jillian inspires over 308k unique monthly visitors (1.1M monthly page views) on jillianharris.com—30% US (Chicago, New York, Boston, Coffeyville, Los Angeles) and 60% Canada (Calgary, Toronto, Edmonton, Kelowna). Instagram (1 million followers)—41% US (city breakdown can’t be pulled) and 37% Canada (Toronto, Vancouver, Calgary, Edmonton).Tori Wesszer’s blog attracts 23k unique monthly visitors (107k monthly page views)—19% US (New York, Chicago, Seattle, Washington) and 70% Canada (Calgary, Toronto, Vancouver. Instagram (137k followers)—31% US (city breakdown can’t be pulled) and 61% Canada (Vancouver, Toronto, Calgary, Edmonton, Kelowna).

BRAND PARTNERSHIPS: Jillian has a wide variety of partnerships including Nordstrom, Pottery Barn, Proctor & Gamble, Wayfair, Ikea, Fairmount, Etsy, and more.

AUTHENTIC AND UNIQUE HOOK: Cousins, Jillian and Tori bring a warm and relatable charm to a goregously designed package. A perfect gift book.

JILLIAN HARRIS is the Founder and Creative Director of Jillian Harris Design. She is passionate about love, family, charity, fashion, food, decor, and much more. On her blog, Jillian Harris, you will find bright and heart-filling inspiration for fashion, food, and decor and everyday life. Jillian’s signature style is both classic and feminine, and her eye for design and decor is enviable. As host of HGTV’s Love It Or List It Vancouver and Love It Or List It, Too, she brings her designs to life by bringing inspiring refreshes to homes needing love. Her work with local charities like Mamas for Mamas fuels her desire to help those in need and give back to those less fortunate. Her biggest passion is her family, which includes fiancé, Justin Pasutto, son Leo, daughter Annie, and dogs Nacho Cilantro and Peaches Pasutto. TORI WESSZER is a registered dietitian, self-proclaimed foodie, and creator of Fraiche Nutrition, a lifestyle blog featuring recipes and practical nutrition advice that embraces moderation and quality without deprivation. As a busy mom of two young boys, Tori is passionate about taking the noise out of food and creating dishes made from wholesome, simple ingredients that the whole family can enjoy. Tori’s content showcases uncomplicated and enjoyable healthy recipes along with her love for kitchen decor and design. She is also a regular contributor to the blog Jillian Harris.

Author Residence: Kelowna, British Columbia

Author Hometown: Peace River Valley, Alberta

Marketing: Paid social advertising, ideally from authors’ accounts

Print ad (TBC)

Influencer mailing

Organic social from authors’ channels and Penguin Canada channels



US Plans:

National Food Press



Pitch to entertainment press such as People Magazine and Entertainment Weekly



Pitch for coverage in women’s magazine including Good Housekeeping, Redbook and O Magazine



Coverage on food and lifestyle blogs such as Food52 and TheKitchn



Explore west coast media opportunities including Sunset Magazine and the Hallmark Channel



Target authors current US fan base through their social channels and expand them through lookalike campaigns



Online promotion for the holiday



Newsletter advertising   



Publicity:









Author tour to Toronto, Vancouver and 1-2 additional markets

Launch events in both cities, leveraging existing brand partnerships

Key national broadcast opportunities at on-sale including CTV’s The Social, CTV’s Your Morning, and Global’s The Morning Show,

Target key excerpt placement and long lead coverage with outlets like Canadian Living, Canadian House and Home, Postmedia, etc.









A NATIONAL BESTSELLER

FINALIST for the Taste Canada Awards

Praise for Fraiche Food, Full Hearts:

“[Harris and Wesszer’s] assemblage of family favourite recipes is picture perfect.”
The Grove Examiner

“The beautifully illustrated Fraiche Food, Full Hearts cookbook by Jillian Harris and Tori Wesszer is, as it says, perfect for everyday and causal celebrations. It has impressive and well-organized holiday menus for every season and occasion from Mother’s Day and summer grilling to Christmas and Thanksgiving. It blends traditional well-tested recipes with modern day plant-based options.”
Dairy Free Indulgence

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