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    For sale with exclusive rights in: CA Not for sale in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date:Feb 04, 2020 Carton Quantity:20
  • Catalogues

Vibrant and Pure
Healthful Recipes for Bright, Nourishing Meals
By (author): Adeline Waugh
9780735235311 Hardcover English General Trade COOKING / Specific Ingredients / Natural Foods Feb 04, 2020
$29.95 CAD
Active 7.27 x 8.28 x 0.79 in | 1.53 lb 224 pages FULL-COLOUR PHOTOS THROUGHOUT Penguin Canada
With 75 brilliantly colorful and trendy, health-focused recipes, Adeline Waugh, creator of the viral Instagram account @vibrantandpure, proves that eating for wellness is delicious, easy, and fun.

Vibrant and Pure is a 360 degree food experience for all your senses—the recipes are as nutritious and delicious as they are photogenic. From trendy pressed juices and nutrient packed smoothie bowls to delicious, filling mains like Chimichurri Baked Salmon, Creamy Coconut Bolognese, Pink Caesar Salad, and Roasted Cauliflower Tacos, these recipes encourage you to treat your body to more boosted nutrition with bright, tasty, whole food. Adeline’s colorful Instagram feed is testament to the fact that “healthy” doesn’t mean “boring.” Once you learn how to eat holistically, you’ll be able to take off the training wheels and tailor Adeline’s tips and tricks to fit your lifestyle. Maybe you will create the next viral food sensation!

VIRAL SENSATION: Adeline is the creator of “Unicorn Toast” and “Mermaid Toast”: wholesome breakfasts made by mixing vegan cream cheese with colorful, healthy ingredients that emulate their namesakes—think beet juice (pink), turmeric (yellow), and dried blueberry powder (purple) for unicorn and shades of blue algae for mermaid. The recipes have been copy-catted by Delish, Teen Vogue, PopSugar, and MindBodyGreen, to name a few. Beyond her phenomenal toasts (yes, there’s more!), all of Adeline’s food is so beautifully styled and appealing that her posts are frequently featured on a wide array of food media sites from Food & Wine to Well + Good to Vogue.

LARGE SOCIAL MEDIA PLATFORM: Adeline has a large following of people interested in eating healhy and living well, including 88k+ followers on Instagram.

SUPER-EASY, SUPER-NUTRITIOUS: Adeline uses fun, familar flavors and buzzy, colorful ingredients to teach readers how to make the approachable recipes as healthy as they can be. Her background in food-styling translates to recipes that encourage home cooks to buy fresh, pure foods because they look better on camera, but these healthy ingredients also make readers feel better from the inside out.

A FEAST FOR YOUR EYES: Shot by Adeline herself, this beautiful book is designed to feel like a curated, tactile Instagram feed. Vibrant and Pure will sit nicely with the stylized and trendy books that buyers love browsing at popular lifestyle stores. Plus, with “health and wellness” remaining a top-of-mind topic beyond “New Year, New You” on all platforms from traditional media outlets to social media, Vibrant and Pure will have lasting power in this trend space.

STRONG PUBLISHING PARTNER: We will be publishing simultaneously with Clarkson Potter in the US.

ADELINE WAUGH is a food stylist, photographer, and recipe developer whose Instagram @vibrantandpure features bright, trend-setting healthy foods, including Unicorn Toast that inspired the unicorn food movement. Vibrant and Pure has been featured in the New York Times, Vogue, Food & Wine, Cosmopolitan, Glamour, Huffington Post, Refinery29, Elle, and Eater.

Author Residence: Miami, FL

Marketing: Instagram Advertising

Influencer Mailing

working with Clarkson Potter on strong creative and social media assets



Publicity: Potential to tour to Toronto

Pitch for national TV interviews

Extensive interview and feature coverage in lifestyle magazines

Outreach to lifestyle sites

Select feature/interview coverage in print newspapers



Author Website: vibrantandpure.com

Author Social Media: Instagram: @vibrantandpure - 95.1k

“The 75 recipes in Vibrant & Pure span a wide range for anyone looking to eat healthy while brightening up dark winter days. . . . perfect for Instagram.”
The Globe and Mail

“Adeline Waugh's food has caught my eye from day one. Her recipes are incredibly delicious, unique, and truly some of the most stunning food I have ever had.”
—Rachel Mansfield, author of Just the Good Stuff and creator of rachLmansfield.com

“Adeline Waugh makes clean eating an art form with her vivid colors and her beautiful, holistic ingredients. Her recipes and photography are a joy for the senses and the taste buds.”
—Shiva Rose, author of Whole Beauty and creator of holistic lifestyle website, The Local Rose

“Vibrant & Pure is filled with whole-food–based anti-inflammatory recipes, and is as beautiful as can be! Adeline's mission is to share how changing one's diet can make a huge difference in one's personal healing journey. This book is a true staple for anyone on a wellness path of their own.”
—Laurel Gallucci, CEO & Cofounder Sweet Laurel

“Packed with food styling tips, advice for stocking a whole foods kitchen, and stunning, approachable recipes, Vibrant & Pure is a must-have book for anyone looking to make simple, nourishing food that's also a feast for the eyes.”
—Jeanine Donofrio, author of Love & Lemons Every Day and The Love & Lemons Cookbook

Vibrant & Pure is filled with inventive flavor combinations and innovative uses for produce that will make even proclaimed veggie-haters salivate. This is the type of book that will reignite excitement about cooking and redefine how delicious healthy food can be.”
—Liz Moody, host of the Healthier Together podcast and author of Healthier Together

Vibrant & Pure is an absolute delight for the senses. This book is a work of nutrient-dense art and I cannot wait to test out the recipes in my kitchen!”
—Nitsa Citrine, creative director of Sun Potion Transformational Foods

“[Vibrant & Pure] proves that healthy foods can be beautiful, too. Gorgeous photos of these recipes will make you want to try holistic eating, if you’re not doing so already.”
House and Home

[Waugh’s] recipes are healthy, incredibly colourful and fun and she uses ingredients such as blueberry powder and turmeric to give each an extra boost of nutrition.”
The Northern News

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