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    9780399580628 Electronic book text, Reflowable, , EPUB
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    Distributor: Random House, Inc. Availability: On Sale Date:Jul 07, 2020 Carton Quantity:8 $66.00 CAD
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Friuli Food and Wine
Frasca Cooking from Northern Italy's Mountains, Vineyards, and Seaside
By (author): Bobby Stuckey By (author): Lachlan Mackinnon-Patterson By (author): Meredith Erickson
9780399580611 Hardcover English General Trade COOKING / Regional & Ethnic / Italian Jul 07, 2020
$66.00 CAD
Active 9.54 x 11.3 x 1.1 in | 3.85 lb 272 pages 150 PHOTOS Potter/Ten Speed Press/Harmony Ten Speed Press
An eye-opening exploration of a unique region of Italy that bridges the Alps and the Adriatic Sea, featuring 80 recipes and wine pairings from a master sommelier and James Beard Award-winning chef.

Bordered by Austria, Slovenia, and the Adriatic Sea, the northeastern Italian region of Friuli Venezia Giulia is an area of immense cultural blending, geographical diversity, and idyllic beauty. This tiny sliver of land is home to one of the most refined food and wine cultures in the world and yet remains off the grid. The unique cuisine of Friuli is what inspires the menu at Frasca, a James Beard Award-winning restaurant in Boulder, Colorado, helmed by master sommelier Bobby Stuckey and chef Lachlan Mackinnon-Patterson.

Meaning “branch” or “bough,” the word frasca refers to the Friulian tradition of hanging a branch outside the family farm as a sign that new wine was available for sale. Friuli Food and Wine celebrates this practice and the wine and cuisine of the Friulian region through eighty recipes and wine pairings. Dishes such as Wild Mushroom and Montasio Fonduta, Chicken Marcundela with Cherry Mostarda and Potato Puree, Squash Gnocchi with Smoked Ricotta Sauce, and Whole Branzino in a Salt Crust are organized by Land, Sea, and Mountains, while profiles of local winemakers and wines, including Tocai, Ribolla Gialla, Malvasia Istriana, and Verduzzo, open up new pairing possibilities. Showcasing the best Friulian wines you can buy outside of Italy as well as restaurant and winery recommendations, this beautifully photographed cookbook, wine guide, and travelogue brings the delicious secrets of this untouched part of Italy into your home kitchen.

UNDISCOVERED REGION: Though located near Venice, Friuli is relatively unknown and culturally distinct, combining Italian, Slavic, and Austro-Hungarian influences.

POWERHOUSE RESTAURANT: Frasca won a James Beard Award for Outstanding Wine Service in 2013, another for Outstanding Service in 2019, and has been profiled in the New York Times, Food & Wine, and Bon Appétit.

PRODUCT FEATURES: Large trim size (9-1/4 x 11 inches), paper-over-board with textured cover and debossing.

PRAISE FOR BOBBY STUCKEY: “Bobby has always been an industry leader. His knowledge of wine, food, and hospitality puts him in a different league.”—Rajat Parr, author and winemaker

PRAISE FOR FRASCA: “Why call out this Italian fine-dining restaurant above scores of other contenders across the country? Simply put, Frasca offers the best service experience in America.”—Bill Addison, Eater.com

Bobby Stuckey and Lachlan Mackinnon-Patterson are co-owners of Frasca Food and Wine and Pizzeria Locale in Boulder, Colorado, and Tavernetta in Denver. A master sommelier and winemaker at Scarpetta wines, Bobby was previously a sommelier at The Little Nell in Aspen and wine director at The French Laundry. Lachlan was named a Best New Chef by Food & Wine, won the James Beard Award for Best Chef: Southwest, and has appeared on Bravo’s Top Chef Masters. Frasca won a James Beard Award for Outstanding Wine Service in 2013 and Outstanding Service in 2019.

Meredith Erickson is the author of Alpine Cooking and the co-author of The Art of Living According to Joe Beef, Le Pigeon, Olympia Provisions, Kristen Kish Cooking, Claridge’s: The Cookbook, and Joe Beef: Surviving the Apocalypse.

Author Residence: Boulder, CO / Boulder, CO / Montreal and Milan

Author Hometown: Flagstaff, AZ / St. Louis, MO / Montreal, Canada

Marketing: Social media campaign: Promotion on restaurant and author social media

Website: Promotion on restaurant website

Digital assets: Lifestyle photography

Influencer campaign: Finished book mailing to key industry influencers; finished copy mailing to top wine stores

PRH promotion: PUNCH, TASTE

Collateral: Collateral placement at Boulder restaurant

Explore partnerships: Italian tourism board, Riedel



Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

Author events: Boulder, Colorado



Author Website: www.frascafoodandwine.com/

Author Social Media: @BobbyStuckeyMS, Instagram: bobbystuckeyms; lachlanmp

“[A] bighearted recipe collection…The food and wine covered are exciting and intriguing, and readers could not ask for more knowledgeable and enthusiastic guides.”Publishers Weekly (starred review)

“This gorgeous book is Bobby and Lachlan in hardcover format—half wine, half food, but 100 percent passion for, dedication to, and love of the lesser-known region of Fruili—the place on which they based their pilgrimage-worthy restaurant Frasca in Boulder, Colorado. Between Bobby’s in-depth and incredibly knowledgeable notes on the wines, grapes, sub-regions, and wineries and Lachlan’s clearly explained tradition-with-a-twist recipes, you will be completely transported to Fruili…if you manage to hold yourself back from booking a flight immediately!”—Suzanne Goin, chef and author of Sunday Suppers at Lucques and The A.O.C. Cookbook
 
“If a pilgrimage to Friuli was not already on your bucket list, there’s no doubt it should be now. Bobby Stuckey and Lachlan Mackinnon-Patterson’s restaurant Frasca is a mandatory stop for food and wine lovers everywhere. And now with Friuli Food and Wine, the two have taken us along on an entertaining and scholarly journey to the inspirational roots of the restaurant, capturing the essence and magic of Friuli Venezia Giulia—its wine, its food, and its welcoming hospitality.”—Danny Meyer, founder and CEO, Union Square Hospitality Group
 

“Bobby Stuckey and Lachlan Mackinnon-Patterson credit Friuli Venezia Giulia, Italy, as a place where they truly learned about hospitality. And I know from personal experience how dedicated they are to hospitality, having witnessed it firsthand at The French Laundry and at their Boulder restaurant Frasca. With its lyrical writing and glorious photography, Friuli Food and Wine reads like a love letter to the region, celebrating its rich culinary traditions and its wondrous pairings of wine and food. The best cookbooks don’t just teach us about cooking; they take us places. Think of this book as an exhilarating journey, no passport required.”—Thomas Keller, chef/proprietor, The French Laundry
 
“I first discovered Frasca, my favourite restaurant in America, in 2008 whilst on tour with Rush…and so began an education and love affair with an underappreciated corner of Italy called Friuli Venezia Giulia. This exquisitely produced and passionately written book is a must-have for all lovers of good food and wine. Bobby, Lachlan, and Meredith along with the Frasca team have brought Friuli to life through these recipes, historical descriptions, and connections. It sparks the wanderlust and makes one hungry and thirsty to be there…quite an accomplishment.”—Geddy Lee, bassist/vocalist of Rush

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