ROALD DAHL IS A BRAND: The World’s No. 1 Storyteller! There are over 40 million copies of Roald Dahl titles in print in the U.S. and we are constantly working to grow his name and recognition.
ENHANCED PACKAGE: As we did with our glow-in-the-dark edition of The Witches, we’ve enhanced the cover of this novel with an unexpected effect. The irresitably tactile flocking on the cover brings a fuzzy feel to The Fuzzy Peach Edition of this Roald Dahl novel. We think this will be create a great opportunity to repromote this title in stores and help make James our focus for 2018.
Roald Dahl is a pillar of the Puffin list, his books have been favorites of children for generations!
"This newly-illustrated edition of an avowed children's favorite has all the makings of a classic match-up: Milne had Shepard, Carroll had Tenniel, and now Dahl has Smith...author and illustrator were made for each other, and it's of little consequence that it took almost 35 years for them to meet" --Kirkus.
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