Astrology for Real Relationships
Understanding You, Me, and How We All Get Along
BODY, MIND & SPIRIT / Astrology / Horoscopes
Dec 31, 2019
7.07 x 8 x 0.68 in | 1.41 lb
Ten Speed Press
A modern, inclusive guide to astrology that will illuminate your love life as well as your relationships with your family, your friends, and yourself.
When it comes to friendship, family, and romance, we all want the same things: to love and be loved, to communicate, to fight fair, and to feel okay in our own skin. Astrology for Real Relationships is a modern, practical guide to life’s least practical matters—relationships of all kinds and matters of the heart—that will help you understand your blind spots, blocks, and fears so you can make choices that leave you happy and fulfilled. Full of real talk about attraction, dating, sex, frenemies, self-love, and how to deal with family, this book will help you build and maintain strong connections—with your crushes, your spouse, your boss, or your mom—and uncover and get what you really want in relationships, not what you think you should want.
Publication History: Trade Paperback Original
PRODUCT FEATURES: 7 x 8 trade paperback original with flaps and cover foil, 256 pages, 50 full-color illustrations
ASTROLOGY IS TRENDING among millennials, who are the most “spiritual but not religious” generation to date and are interested in astrology as a means of spiritual self-care and understanding our increasingly chaotic world. Author Jessica Lanyadoo’s horoscopes, found in Chatelaine, Glamour, and The Hoodwitch, collectively garner over half a million visitors a month.
UNDERPUBLISHED TOPIC: Understanding relationships is a cornerstone of astrological interest but there is a dearth of contemporary books devoted to it (while now-dated classics like Linda Goodman’s Love Signs and Sextrology remain strong sellers). Astrology for Real Relationships is well-positioned to be a must-have astrology guide for the modern era.
AUTHORITATIVE: Jessica Lanyadoo is an internationally respected astrologer and psychic medium with fans and clients across the globe; she has been writing popular weekly horoscopes since 2003, is the host of the podcast “Ghost of a Podcast,” and co-hosts TLC’s digital show “Stargazing” on Facebook Watch. She is currently the resident astrologer for Girlboss (USA), and Chatelaine (Canada).
Marketing: Cross-promotion with outlets the author writes for (Girlboss, Chatelaine) and the author’s podcast “Ghost of a Podcast”
Social media campaign across author platform
Digital assets: astrology calendar, social GIFs and headers
Preorder campaign tied to New Year: downloadable astrology calendar
Influencer campaign: VIP mailing to key wellness / astrology influencers
Promotion at Gift Show NYNOW
Promotion with Read It Forward
Publicity: National media attention
Targeted blogger outreach
Online review and feature attention
Author Website: www.LoveLanyadoo.com