Hugely popular topic in astrology: Mercury retrograde happens 3-4 times a year and is increasingly covered in mainstream media. There are regular promo opportunities in the year.
Practical guidebook: Yasmin’s book puts a positive spin on Mercury retrograde and is more practical and concise than other books on the market.
Gap in the market: there isn’t yet an authoratitive book available on this topic that isn’t self-published. This is a growing trend waiting for the right book to capitalize on it.
Gifty book: this book will be presented in a highly attractive hardcover without dust jacket format.