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Penguin Canada Fall 2020

Forever Terry
A Legacy in Letters
Edited by: Darrell Fox

Edited by :

Darrell Fox





Product Form:



General / adult
Sep 01, 2020
$29.95 CAD


8.52in x 5.73 x 0.84 in | 0.79 lb

Page Count:

256 pages


Penguin Canada

Terry Fox defined perseverance and hope for a generation of Canadians. Forty years after Terry’s run ended, Forever Terry reflects what Terry’s legacy means to us now, and in the future.

To mark the 40th anniversary of the Marathon of Hope, Forever Terry: A Legacy in Letters recounts the inspiration, dedication, and perseverance that Terry Fox embodied, and gives voice to an icon whose example spoke much louder than his words. Comprising 40 letters from 40 contributors, and edited by Terry’s younger brother Darrell on behalf of the Fox family, Forever Terry pays tribute to Terry’s legacy, as seen through the eyes of celebrated Canadians ranging from Margaret Atwood, Bobby Orr, Perdita Felicien, Jann Arden, and Christine Sinclair, to those who accompanied Terry on his run, Terry Fox Run organizers, participants, supporters, and cancer champions. Appearing alongside never-before-seen photos of their hero, their reflections reveal connections that readers would never have expected, and offer a glimpse into the way goodness and greatness inspire more of the same.

Forever Terry is a testament to the influence one brave man has had on the shape of Canadian dreams, ambitions, and commitment to helping others. Author proceeds support the Terry Fox Foundation, which has raised over $800 million for cancer research.

Contributors include Hayley Wickenheiser, Tom Cochrane, Darryl Sittler, Shawn Ashmore, Doug Alward, Nadine Caron, Douglas Coupland, Rick Hansen, Sidney Crosby, Akshay Grover, Lloyd Robertson, Bret Hart, Leslie Scrivener, Isadore Sharp, Wayne Gretzky, Jim Pattison, Catriona Le May Doan, Malindi Elmore, Michael Bublé, Silken Laumann, Steve Nash, Karl Subban, and Marissa Papaconstantinou, among many others.

CONTINUING TERRY’S LEGACY: This collection reflects and preserves Terry Fox’s legacy for a new generation.

PROCEEDS TO SUPPORT CANCER RESEARCH: Author proceeds from this title will directly support the Terry Fox Foundation. The Terry Fox Foundation has raised almost $800 million dollars for cancer research.

REMOVABLE STICKER ON COVER: There will be a removable sticker on the front cover highlighting the charitable component.

HIGH-LEVEL CONTRIBUTORS: On the list of contributors we will approach are Brett Hart, Darryl Sittler, Wayne Gretzky, Tom Cochrane, Jann Arden, Rod Stewart, Michael J. Fox, Hayley Wickenheiser, Michael Bublé, Drake, Ellen Page, and Bianca Andreescu.

PARTNERSHIP WITH FOUNDATION: This is only one of many initiatives the Terry Fox Foundation has in store for the 40th anniversary; they will be holding a design-contest for the 40th anniversary Terry Fox Run t-shirt, they will hold a throw-back Telethon, the Canadian Mint is launching Terry themed non-cirulation coins where all net profits will be donated to the Foundation, and many many high profile fundraising runs, cycling events, and partnerships that are not yet public.

IN CONJUNCTION WITH A KIDS BOOK: Tundra will release a kids book entitled Terry Fox and Me in Fall 2020. We will work together with the Foundation to position a press release for both titles and both books will have charitable components.

BUY-BACK: The Foundation has committed to a large-volume book purchase to distribute to their volunteers.

OUTSTANDING PACKAGE: Our book will include black and white photos throughout of both Terry and the contributors, and we will have beautifully printed endpapers, making this a lasting must-have item.

PRHC FUNDRAISING: PRHC will raise money for the Terry Fox Foundation in 2020 through our Global Walk.

DARRELL FOX is the younger brother of Terry Fox. In late May 1980, at the age of 17, Darrell joined Terry (and Terry’s best friend Doug Alward) on his Marathon of Hope in Saint John, New Brunswick. Darrell has had a long history of involvement with the legacy founded by his brother beyond spending 4 months in a smelly Ford Econoline van witnessing Terry take on the impossible. In 1990, Darrell became the provincial director for The Terry Fox Foundation in British Columbia. In 1994, he moved to the National Office in Toronto, Ontario where he served as the assistant national director and then national director of the Terry Fox Foundation from January 1996 until June 2009. Today Darrell serves on the TFRI’s Board of Directors, is a Senior Advisor to the Institute and along with fellow descendants of Betty and Rolly Fox is a member of both the Terry Fox Foundation and Terry Fox Research Institute. A holder of the Queen’s Diamond Jubilee Medal, Darrell continues to be involved in fundraising, story and recognition initiatives related to Terry Fox and his legacy.

Author Residence: Vancouver, British Columbia

Marketing: 40th anniversary celebrations through Terry Fox Foundation – including major sportswear partnerships

Public outreach and engagement - both regional and national

Contributors to champion where possible - regional engagement

Huge library and Indie drive

Social advertising

Google display & search

Podcast advertising

Influencer outreach

Gifting campaign

#1 National Bestseller

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