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Catalogues
The New Corporation
How "Good" Corporations Are Bad for Democracy
By (author):
Joel Bakan
Joel Bakan
Imprint:
Allen LaneISBN:
9780735238848Product Form:
PaperbackForm detail:
Trade
Paperback
, Trade
English
Audience:
General Trade
Sep 22, 2020
$19.95 CAD
Active
Dimensions:
8.03in x 5.17 x 0.69 in | 0.53 lbPage Count:
240 pages
Penguin Canada
Allen Lane
BIOGRAPHY & AUTOBIOGRAPHY / Business
Axiom Business Book Awards - Business Ethics - Silver 2021, Winner
BC Book Prize's Jim Deva Prize for Writing That Provokes 2021, Winner
- Description
- Author Bio
- Reviews
Silver WINNER of the 2021 Axiom Business Book Awards in Business Ethics
WINNER of the 2021 Jim Deva Prize for Writing That Provokes
From the author of The Corporation: The Pathological Pursuit of Profit and Power comes this deeply informed and unflinching look at the way corporations have slyly rebranded themselves as socially conscious entities ready to tackle society’s problems, while CEO compensation soars, income inequality is at all-time highs, and democracy sits in a
precarious situation.
Over the last decade and a half, business leaders, Silicon Valley executives, and the Davos elite have been calling for a new kind of capitalism. The writing was on the wall. With income inequality soaring, wages stagnating, and a
climate crisis escalating, it was no longer viable to justify harming the environment and ducking taxes in the name of shareholder value. Business leaders realized that to get out in front of these problems, they had to make
social and environmental values the very core of their messaging. Their essential pitch was: Who could be better suited to address major societal issues than efficiently run corporations? There is just one small problem with their
doing well by doing good pitch. Corporations are still, ultimately, answerable to their shareholders, and doing well always comes first.
This essential truth lies at the heart of Joel Bakan’s argument. In lucid and engaging prose, Bakan lays bare a litany of immoral corporate actions and documents corporate power grabs dressed up as social initiatives. He makes
clear the urgency of the problem of the corporatization of society itself and shows how people are fighting back and making gains on a grassroots level.
Story Locale: Global
Publication History: Original Trade Paperback
WINNER of the 2021 Jim Deva Prize for Writing That Provokes
From the author of The Corporation: The Pathological Pursuit of Profit and Power comes this deeply informed and unflinching look at the way corporations have slyly rebranded themselves as socially conscious entities ready to tackle society’s problems, while CEO compensation soars, income inequality is at all-time highs, and democracy sits in a
precarious situation.
Over the last decade and a half, business leaders, Silicon Valley executives, and the Davos elite have been calling for a new kind of capitalism. The writing was on the wall. With income inequality soaring, wages stagnating, and a
climate crisis escalating, it was no longer viable to justify harming the environment and ducking taxes in the name of shareholder value. Business leaders realized that to get out in front of these problems, they had to make
social and environmental values the very core of their messaging. Their essential pitch was: Who could be better suited to address major societal issues than efficiently run corporations? There is just one small problem with their
doing well by doing good pitch. Corporations are still, ultimately, answerable to their shareholders, and doing well always comes first.
This essential truth lies at the heart of Joel Bakan’s argument. In lucid and engaging prose, Bakan lays bare a litany of immoral corporate actions and documents corporate power grabs dressed up as social initiatives. He makes
clear the urgency of the problem of the corporatization of society itself and shows how people are fighting back and making gains on a grassroots level.
Story Locale: Global
Publication History: Original Trade Paperback
AUTHOR: Joel Bakan made a name for himself with his book and tie-in documentary called The Corporation. In it he diagnosed corporations as institutional psychopaths and changed the conversation in business circles. Now, a decade and a half later, he sees many of the same systemic problems dressed up in a facade of conscientiousness.
FILM TIE-IN: As with the first book, there is a companion documentary based on (but not as in-depth as) the book, slated for theatrical release and festival circuit in 2020, followed by first window broadcast six months later by HBO Canada. The New Corporation will be featured at TIFF in September 2020. The first film was a massive success and won the Audience Award for Best Documentary at the Sundance Film Festival.
MUCH ANTICIPATED SEQUEL: With total sales of nearly 50,000 in the United States and United Kingdom, and 34,000 in Canada, the first book was translated into 25 languages, nominated for a National Business Book Award (Canada), and became a bestseller in several countries.
TIMELY TOPIC: Corporate malfeasance is a constant news story today. Whether it’s Volkswagen’s emissions scandal, Boeing’s 737 Max fiasco, or Theranos’s fraudulent claims, readers are hungry for these stories.
CO-PUB: We are proud to be partnering with Vintage US for this international publication.
OTPB: We’re publishing in original trade.
Marketing: Social media advertising
Google ad words
Support from Penguin social channels
Google display and search around documentary release
Podcast advertising
Influencer outreach
Publicity: Event with Hot Docs/tie-in with Hot Docs festival
National radio coverage with outlets like CBC Q, CBC Ideas, Front Burner podcast
Broadcast media like TVO, Global Morning, BNN
Tie in with film media
Author Website: www.joelbakan.com/
Author Social Media: Twitter: @joelbakan
Google ad words
Support from Penguin social channels
Google display and search around documentary release
Podcast advertising
Influencer outreach
Publicity: Event with Hot Docs/tie-in with Hot Docs festival
National radio coverage with outlets like CBC Q, CBC Ideas, Front Burner podcast
Broadcast media like TVO, Global Morning, BNN
Tie in with film media
Author Website: www.joelbakan.com/
Author Social Media: Twitter: @joelbakan
Silver WINNER of the 2021 Axiom Business Book Awards in Business Ethics
WINNER of the 2021 Jim Deva Prize for Writing That Provokes
Praise for The New Corporation:
“A very important book: an arresting study directed to a central issue of the times.”
—Noam Chomsky
“Impeccably researched and beautifully written.”
—Wendy Brown
“Vital reading for all who are concerned to protect the public good, life, and freedom.”
—Vandana Shiva
“A rigorously argued manifesto against corporate capitalism.”
—Kirkus Reviews
