SUBJECT EXPERT AND TIMELY PHILOSOPHY: A highly respected chef and expert hunter and forager, the author is passionate about eating food untainted by hormones and pesticides, and is pro natural food and organic farming.

AUTHOR SOCIAL MEDIA PLATFORM: Hunter’s fan base is approx. 70% male with an average of 50% of his audience US-based and 50% Canada-based across his various social media platforms and accounts (personal & business). Top cities, in decending order, are Toronto, New York, Los Angeles, and Vancouver.

WIDE MEDIA COVERAGE: US media includes The New York Times, Washington Post, Fox News, People.com, SF Gate, Refinery 29, Joe Rogan Experience podcast (episode #1105 with 835k views on YouTube). Canadian media includes The Globe and Mail, National Post, Toronto Star, Toronto Life, Flare, The Marilyn Denis Show, Global News, CTV, Daily Hive, and Canadian Geographic.

POTENTIAL PARTNERS & EVENTS: Mossy Oak (largest US outdoor lifestyle brand has confirmed interest), Yeti, Traeger (confirmed interest), Lodge Cast Iron. Chefs interested in hosting dinners include Ryan Pfeiffer/Blackbird, Chicago, Abe Conlon/Fat Rice, Chicago, Isabella Rossellini/her farm in upstate New York. (In Canada, Jeremy Charles, Todd Perrin, and David McMillan).

FENDORSEMENTS: Endorsements forthcoming from Steven Rinella, author and host of the Netflix show MeatEater and Jim Shockey.

GORGEOUS PACKAGE: Beautifully designed hardcover edition with stunning food and landscape photography.

MICHAEL HUNTER is a Canadian-born professionally trained chef, co-owner of Antler Kitchen & Bar, a hunter, forager, husband, and father. Michael began cooking at the early age of thirteen and fell in love with food and the restaurant industry. Growing up on a horse farm, Michael has a natural connection to nature. An honours graduate of the Humber College Apprenticeship Chef Program obtaining his Red Seal, he has worked for some of Canada’s top chefs and kitchens. In 2015, Michael and Jody Shaprio opened the restaurant Antler Kitchen & Bar to great acclaim. Since then, Hunter has been invited to cook at culinary festivals around the world including the United States, United Arab Emirates, Australia, Russia, and Brazil. He lives in Toronto, Canada.

Author Residence: Toronto, Ontario

Author Hometown: Caldeon, Ontario

Marketing:



Tap into brand partnerships with Marks, Helly Hanson, Mossy Oak, Yeti, Traeger and more

Google advertising targeting hunting enthusiasts

Influencer mailing

Amazon advertising



US Plans:

Coverage in culinary magazines: Bon Appetit, Saveur and Food + Wine,

Food sections of lifestyle magazines including O Magazine, Esquire, GQ, Details.

Coverage in dailies food sections such as The New York Times, Wall Street Journal, Chicago Tribune, Atlanta Journal, LA Times, SF Chronicle, USA Today; AP and Reuters, etc.

Target hunting audience including print Field & Stream, Outdoor Life and online sites such as Garden & Guns and Hunter Life

Radio tour

Influencer campaign at onsale

Social media promotion at onsale



Publicity: Pursue event partnership with AMEX (book and ticket experiential dinner)

Target specialty magazines: Sharp Magazine, Outdoor Canada, Ontario Out of Doors, Real Fishing etc.

Major talk radio push targeting CBC Syndication and commercial radio junket

National print targets include National Post/Postmedia syndication, Toronto Star, Globe & Mail

Explore additional event and travel opportunities based on author partnerships



Author Website: www.antlerkitchenbar.com

Author Social Media: @TheHunterChef, @AntlerKitchenBar

One of Eat North’s “favourite Canadian culinary books of 2020”

Praise for The Hunter Chef Cookbook:

“[A] profound read that dispels common myths and misconceptions on the art of hunting for food, how the differences between trophy hunters and those who are putting food on the table is as vast and deep as the ocean. Hunter draws deeply from his decades-old experiences to bring awareness of the importance of sustainability and wild game hunting, along with proper foraging and fishing.”
—Calgary Sun

“I recognized that Michael Hunter knows what he is talking about the minute I opened this book. Hunter is the kind of guy—and the kind of work—that you get when you combine passion, creativity, inventiveness, and elbow grease. This book makes me hungry, and Michael Hunter makes me proud to be a hunter and angler.”
—Steven Rinella, outdoorsman, host of the TV series and podcast MeatEater, and author The MeatEater: Fish and Game Cookbook

“In The Hunter Chef Cookbook, we can learn the real value of nature from a master in foraging, fishing, and hunting.”
—Alex Atala, award-winning chef, restauranteur, and author of D.O.M.: Rediscovering Brazilian Ingredients

“Michael Hunter is one of Canada’s leaders in drawing awareness to the importance of wild game and cooking sustainably across our country.”
—Jeremy Charles, chef, restauranteur, and author of Wildness: An Ode to Newfoundland and Labrador

“Hunter gatherer, hunter naturalist, hunter chef—the perfect ingredients for both culinary freedom and a purity of life that so many people are searching for in today’s mass produced world. In The Hunter Chef Cookbook, Michael Hunter shows us the pathway to delicious and wholesome living. We just need to follow his lead and cook his inspiring recipes.”
—Jim Shockey, award-winning outdoor writer, TV producer and host, and wilderness guide and outfitter