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Penguin Canada Fall 2020

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Nothing Much Happens
Calming Stories to Soothe Your Mind and Help You Sleep
By (author): Kathryn Nicolai Illustrated by: Léa Le Pivert
Kathryn Nicolai ,

Illustrated by :

Léa Le Pivert

Imprint:

Penguin Canada

ISBN:

9780735240421

Product Form:

Hardcover
Hardcover
English

Audience:

General Trade
Oct 06, 2020
$26.95 CAD
Active

Dimensions:

7.78in x 5.77 x 0.93 in | 1.03 lb

Page Count:

288 pages

Illustrations:

IMAGES THROUGHOUT, 2-COLOUR
Penguin Canada
SELF-HELP / Self-Management / Stress Management
Based on the popular podcast, 50 soothing stories to carry you off to deep restful sleep.

Busy minds need a place to rest. Whether you find yourself struggling to sleep, awake in the middle of the night, or even just anxious as you move through the day, in Nothing Much Happens, Kathryn Nicolai offers a healthy way to ease the mind before bed: through the timeless appeal of classic bedtime stories.

Already beloved by millions of podcast listeners, the stories in Nothing Much Happens explore and expose small sweet moments of joy and relaxation: Visiting the local cider mill in the autumn. Watching the tree lighting in the park with friends in the winter. Sneaking lilacs from an abandoned farm in the spring. Watching fireflies from the deck in the summer. Closing up the book shop for the night and opening the bakery in the morning. You’ll also find sixteen new stories never before featured on the podcast, along with whimsical illustrations that expose sweet little moments of peace and joy.

Using her decades of experience as a meditation and yoga teacher, Kathryn Nicolai creates a world for you to slip into, one rich in sensory experience that quietly teaches mindfulness and self-compassion, soothes frayed nerves, and builds solid habits for nurturing sleep.

A MINDFULNESS APPROACH TO A WELLNESS NEED: Sleep concerns are a growing problem and a growing concern for readers, and Kathryn Nicolai uses her expertise to share a mindfulness-based solution.

A BEAUTIFUL OBJECT: In addition to soothing readers to sleep through its stories, Nothing Much Happens will be a beautiful bedside companion in a small 5.5x7.5 paper-over-board format with charming two-color illustrations throughout.

BUILDING ON A WILDLY SUCCESSFUL PODCAST: The Nothing Much Happens podcast has been downloaded over 25 million times, been featured as a New and Noteworthy podcast by Apple Podcasts, and reached the overall podcast charts in 44 countries and the health charts in at least 70.

NEW MATERIAL: The book will contain sixteen new stories never before heard on the podcast as well as other extras not available to podcast listeners—including comforting recipes and wind-down rituals.

CANADIAN PODCAST: The podcast has hit #2 on the Canadian podcast charts and is produced by Curiouscast, a Canadian podcast network part of Corus Entertainment.

INTERNATIONAL PUBLISHING SENSATION: We won Nothing Much Happens in a highly competitive auction, and it was simultaneously snapped up in auctions in the UK, Australia/New Zealand, Denmark, Finland, Sweden, Norway, Holland, Spain, being sold in a total of 30 territories. We’ll be co-publishing with Penguin US.

KATHRYN NICOLAI, the Michigan-based writer and creator of the enormously successful podcast Nothing Much Happens, is an architect of coziness, writing soothing stories that both ease the reader into peaceful sleep and teach the principals of mindfulness so that waking hours likewise become sweet and serene. She leans on her seventeen years of experience as a yoga and meditation teacher to seamlessly blend storytelling with brain training techniques that build better sleep habits over time. She is the owner of Ethos Yoga.

Author Residence: Holly, Michigan

Author Hometown: Flint, Michigan

Marketing: Robust pre-order campaign

Podcast advertising - both through author’s podcast and external

Influencer outreach – paid and organic

Social advertising

Google display

Gifting campaign



Author Website: NothingMuchHappens.com

Author Social Media: Facebook & Instagram @NothingMuchHappensPodcast, Twitter @NothingMuchPod

“Nicolai, creator and host of the Nothing Much Happens podcast, debuts with a charming collection of short almost-stories intended as an antidote to insomnia and restlessness. . . . [S]oothing glimpses of life are occasionally broken up with recipes or relaxation techniques, such as a walking meditation. Nicolai accomplishes what no other author would want to hear: these stories can put people to sleep.”
Publishers Weekly

“The stories follow the seasons, starting with winter, and rely heavily on the senses; there are a lot of lovely smells, soft and comfy things, and delicious foods, all described in detail and often accompanied by illustrations in muted tones. . . . While you wouldn't want to read this straight through, the stories do succeed in their goal of helping readers sleep better, and couldn’t we all use more of that?”
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