Penguin Canada Fall 2020
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Supply Detail
Distributor: Penguin Random House Availability: Available On Sale Date: Dec 29, 2020 Carton Quantity: 12 -
Catalogues
Eat Good FatNourish Your Body with Over 100 Healthy, Fat-Fuelled RecipesBy (author): Lee CapatinaLee CapatinaImprint:
Penguin CanadaISBN:
9780735237971Product Form:
HardcoverHardcoverEnglishAudience:
General TradeDec 29, 2020$35.00 CAD
ActiveDimensions:
10.28in x 7.7 x 1.19 in | 2.49 lbPage Count:
304 pagesIllustrations:
FULL COLOUR PHOTOS THROUGHOUTPenguin CanadaCOOKING / Specific Ingredients / Natural FoodsTaste Canada Awards - Health and Special Diet Cookbooks 2021, Winner- Description
- Author Bio
- Reviews
Delicious, fat-fuelled, recipes that will help keep you feeling satiated and energized all day long.
Fat is back! We have finally realized what our ancestors knew all along—that fats are incredibly healthy and nutritious. As a result, everyone is looking for ways to eat good fats as part of a healthy lifestyle. Most of us are not eating nearly enough good fats and could benefit from radically increasing them in our diets. Good fats provide a rich source of energy for the mind and body, balance blood sugar levels, help with the absorption of vitamins, lower bad cholesterol, and keep you full and satisfied for longer. Most importantly, fats make food taste great!
Eat Good Fat makes eating healthy simple and shares the best healthy-fat foods you should definitely be working into your meals and snacks on a regular basis. The book features over 100 delicious recipes that use whole food ingredients and plenty of good fats in dishes like Grainless Ghee-nola, Easy Banana Oat Pancakes, Turmeric Lemon Soup with Ghee-Fried Cashews, Healthyish Carbonara, Grass-Fed Burgers with Pesto and Butternut Squash, Chicken Thigh Pad Thai with Creamy Almond Butter Sauce, Miso-Orange Wild Salmon with Crispy Broccolini, and Cardamom Date Cake with Goat Cheese Frosting. Each recipe is part of a road map to help guide you toward using fats correctly and in a healthy way—and they were created to have a broad appeal for anyone looking to embrace good fats (in all their delicious glory).TIMELY TOPIC: Eating healthy fats is hugely popular in maintaining a healthy diet. A cornerstone of Keto and Paleo diets that have amassed millions of fans. This book clearly explains the best good fats to eat and how to healthily incorporate them into your diet on a daily basis.
UNIQUE AUTHOR PLATFORM: Lee is a registered holistic nutritionist and founder of Lee’s Provisions, a maker of premium organic ghee, healthy fat blends of coconut oil and ghee, and wellness tea. Products are sold online and ship to the US. They are also available to US customers through an online keto grocery retailer called Switch Grocery. Products are available in Canada at select retailers (see list on MyHouse). Indigo currently sells Lee’s teas in 37 stores (see list on MyHouse). Eighty percent of their business is in Canada, twenty percent in the US.
MEDIA COVERAGE: A former model, Lee is a natural with the media. Her business has been profiled in Bon Appetit, CBC Radio, Elle Canada, Chatelaine, Toronto Star, Financial Post, Toronto Life, Style at Home, and CBC’s Dragons’ Den.Marketing: Canada Plans:
Influencer mailing along with Lee’s Ghee
Digital advertising targeting Keto, Paleo diets- look at Pinterest, Instagram, Facebook.
Author-lead tactics - email, social, web
US Plans:
National review mailing targeting outlets such as Alive Magazine, Shape and O Magazine
Targeted mailing to food & lifestyle sites such as Goop, MindBodyGreen and Huffington Post
Talk radio interviews
Influencer campaign
Social media promotion
Publicity: National media mailing to lifestyle, women’s and health publications
Pitch broadcast out of Toronto - ie Marilyn Denis, morning shows
Explore events with Lee’s partners
Author Website: www.leesprovisions.com
Author Social Media: Instagram: lees.provisionsPraise for Eat Good Fat:
“An excellent read that explores the whole concept of eating healthy fats as part of maintaining a healthy diet.”
—Toronto Sun
“Fat makes food taste delicious! Lee takes the fear out of eating fat by teaching you why it’s important for your body and mind. If that doesn’t convince you, you’ll leave any hesitations at the door when you discover all her delicious and wholesome recipes.”
—Joy McCarthy, bestselling author of Joyous Health and The Joyous Cookbook
“I love Lee's philosophy of cooking with locally-sourced, whole food ingredients. Eat Good Fat invites readers to embrace fat in the kitchen, showing that it can fuel the mind, nourish the body, and (most importantly) make any meal incredibly delicious.”
—Jeanine Donofrio, author of The Love & Lemons Cookbook and Love & Lemons Every Day
“I got to try Lee’s magical ghee years ago, and I have been a fan ever since! It’s clear Lee is a true wizard when it comes to good fat. I can’t wait to dive into this cookbook filled with unique and mouth-watering recipes!”
—Adeline Waugh, creator and author of Vibrant & Pure
