BB-8 IS A FAN FAVORITE: The R2-D2 of the new Star Wars trilogy, BB-8 has earned the adoration of fans since his first appearance on screen, and love for the little, spherical droid only grows with each movie. The $67 original BB-8 RC/app-enabled toy has over 2,000 customer reviews on Amazon to date. BB-8’s popularity is owed in part to its sassy attitude—a match even for R2-D2’s—and in part to the fact that it is objectively, scientifically adorable.
IN-WORLD HUMOR: A relative rarity in Star Wars publishing, and part of what makes some of our other Star Wars publishing (Jeffrey Brown, Jedi Path, etc.) so successful.
SUCCESSFUL SERIES: HOW TO SPEAK WOOKIE has sold over 200K copies since 2011, and HOW TO SPEAK DROID has sold almost 100K copies since 2013. They continue to sell 5K+ (DROID) to 10K+ (WOOKIE) copies year over year.
FRESH FUN FROM THE NEW TRILOGY AND BEYOND: Where HOW TO SPEAK DROID WITH R2-D2 had fun with the original trilogy, BB-8 will do the same for the new trilogy of Star Wars films. With content from the new trilogy, as well as new spinoff series such as the animated TV series Star Wars Resistance (released in 2018, and also features BB-8 as a main character), this is a fun update to a classic series.
VISION: Featuring one of the most popular characters from the new Star Wars films, this sound book collects 10 essential BB sounds alongside tongue-in-cheek translations and playful illustrations that are packed with inside jokes, all designed to deliver great new content on a beloved character that will delight Star Wars fans of all stripes and all ages.
CONSUMER: Star Wars fans of all ages (safety tested for 7+)