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Special Markets: Food & Drink 2020

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    9780399582882 Electronic book text, Reflowable, , EPUB
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  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: May 26, 2020 Carton Quantity: 16
  • Catalogues

Spirits of Latin America
A Celebration of Culture & Cocktails, with 100 Recipes from Leyenda & Beyond
By (author): Ivy Mix

ISBN:

9780399582875

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
May 26, 2020
$33.99 CAD
Active

Dimensions:

9.31in x 6.79 x 1.03 in | 1.7 lb

Page Count:

256 pages

Illustrations:

100 PHOTOS
Potter/Ten Speed Press/Harmony
Ten Speed Press
COOKING / Beverages / Alcoholic / Bartending & Cocktails
A James Beard Award-nominated bartender explores the history and culture of Latin American spirits in this stunningly photographed travelogue—with 70 irresistible cocktails featuring tequila, rum, pisco, and more.

Through its in-depth look at drinking culture throughout Latin America, this gorgeous book offers a rich cultural and historical context for understanding Latin spirits. Ivy Mix has dedicated years to traveling south, getting to know Latin culture, in part through what the locals drink. What she details in this book is the discovery that Latin spirits echo the Latin palate, which echoes Latin life, emphasizing spiciness, vivaciousness, strength, and variation. After digging into tequila and Mexico’s other traditional spirits, Ivy Mix follows the sugar trail through the Caribbean and beyond, winding up in Chile, Peru, and Bolivia, where grape-based spirits like pisco and singani have been made for generations.

With more than 100 recipes that have garnered acclaim at her Brooklyn bar, Leyenda, including fun spins on traditional cocktails such as the Pisco Sour, Margarita, and Mojito, plus drinks inspired by Ivy’s travels, like the Tia Mia (which combines mezcal, rum, and orange curacao, with a splash of lime and almond orgeat) or the Sonambula (which features jalapeño-infused tequila, lemon juice, chamomile syrup, and a dash of Peychaud’s bitters), along with mouthwatering photos and gorgeous travel images, this is the ultimate book on Latin American spirits.

NATIONALLY ACCLAIMED AUTHOR: Ivy Mix was named “one of the 5 most influential bartenders of the last century” by Supercall and Food & Wine named her one of the “Most Innovative Women in Food and Drink.”

TIMELY TOPIC: Interest in tequila and mezcal continues to skyrocket, and the time is perfect for a book that capitalizes on these spirits’ popularity but also teaches the reader about the broader world of Latin cocktails.

UNIQUE ANGLE: Tells the story of these regions’ drinking cultures through the cocktails rather than the distillation process.

Ivy Mix is one of the best known bartenders in the United States. She won the Spirited Award for Best American Bartender of the Year at Tales of the Cocktail, and Wine Enthusiast named her “Mixologist of the Year.” Through her work with Speed Rack, a bartending competition for women, Mix travels and bartends across the country in addition to operating her own Brooklyn-based pan-Latin bar, Leyenda, which was nominated for the James Beard Award for Outstanding Bar Program in 2019.

Author Residence: Brooklyn, NY

Author Hometown: Burlington, VT

Marketing: Social media campaign: Promotion on restaurant and author social media

Website: Promotion on Brooklyn bar/restaurant website

Digital assets: Lifestyle photography

Influencer campaign: Finished book mailing to key industry influencers and bartenders

PRH promotion: feature and ads PUNCH

Collateral: Collateral placement at restaurant

Explore partnerships: tequila, mezcal and rum companies



Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

Local author promotion: Brooklyn, New York

Targeted blogger outreach



Author Website: leyendabk.com/

Author Social Media: Instagram: @ivymix (14.9k followers)

“It’s clear as soon as you crack the cover that Ivy Mix long ago left her heart somewhere beneath the Tropic of Cancer. Her passion for the remarkably diverse spirits, peoples, and lands radiates from each page, and her book (and bar, Leyenda) are a testament to her desire to share them with us. Like the first sip of an ice-cold cocktail on a warm San Juan night, this book refreshes and delights.”—Martin Cate, author and owner of Smuggler’s Cove, San Francisco

“Smartly written and beautifully photographed, Spirits of Latin America is a necessary addition to any thoughtful spirit lover’s library. Ivy Mix goes far beyond technical insight and gets to the heart of what actually makes these spirits so special: the people who make them, the cultures from which they were born, and the lands that contribute so much to their personality. We’re brought not just on a journey into her deep passion for agave, sugarcane, and grape spirits but are allowed to ride shotgun as Ivy explores the nuance of each, brings to life the voices of those who put their soul into every drop, and cultivates an appreciation for the deep heritage and tradition that are entwined with their stories.”—Alex Day, co-author of Cocktail Codex: Fundamentals, Formulas, Evolutions and Death & Co: Modern Classic Cocktails

“In this book, Ivy Mix reveals the roots of her inspiration: Latin American spirits, and her personal experience of the culture behind them. This book plumbs the depths—and provides a vivid portrait—of the spirits that have inspired cocktails that have taken the world by storm. You will not only get a first-class ticket to the places that have given birth to Latin American drink culture but exciting and easy to execute recipes that will appeal to home cocktail enthusiast and seasoned bar pro alike—Saludos!”—Shannon Mustipher, beverage director of Glady’s Caribbean, Brooklyn, and author of Tiki: Modern Tropical Cocktails

“With Spirits of Latin America, Ivy Mix has thrown open the doors to one of the most shadowy, but also most interesting, sections of the liquor cabinet. I can't read more than a couple of pages of this engaging, informative book without getting thirsty; and the more I read, the thirstier I get.”—David Wondrich, author of Imbibe! and Punch

“Ivy’s unique combination of taste, talent, and tenacity make her the ideal ‘spirit’ guide, and her subject has long deserved this close and careful attention. My advice: listen, learn, and drink up.”—Steven Soderbergh, filmmaker, professional drinker, and owner of Singani 63

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