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Special Markets: Food & Drink 2020

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    9781984858771 9781607749301 Electronic book text, Reflowable, , EPUB
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    Distributor: Penguin Random House Availability: Available On Sale Date: Mar 03, 2020 Carton Quantity: 12
  • Catalogues

Drinking French
The Iconic Cocktails, Apéritifs, and Café Traditions of France, with 160 Recipes
By (author): David Lebovitz

ISBN:

9781607749295

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
Mar 03, 2020
$37.00 CAD
Active

Dimensions:

9.27in x 7.18 x 1.12 in | 2.33 lb

Page Count:

304 pages

Illustrations:

140 PHOTOS
Potter/Ten Speed Press/Harmony
Ten Speed Press
COOKING / Beverages / Alcoholic / General
The New York Times bestselling author of My Paris Kitchen serves up more than 160 recipes for trendy cocktails, quintessential apéritifs, café favorites, complementary snacks, and more.

Bestselling cookbook author, memoirist, and popular blogger David Lebovitz delves into the drinking culture of France in Drinking French. This beautifully photographed collection features 160 recipes for everything from coffee, hot chocolate, and tea to Kir and regional apéritifs, classic and modern cocktails from the hottest Paris bars, and creative infusions using fresh fruit and French liqueurs. And because the French can’t imagine drinking without having something to eat alongside, David includes crispy, salty snacks to serve with your concoctions. Each recipe is accompanied by David’s witty and informative stories about the ins and outs of life in France, as well as photographs taken on location in Paris and beyond.

Whether you have a trip to France booked and want to know what and where to drink, or just want to infuse your next get-together with a little French flair, this rich and revealing guide will make you the toast of the town.

TOP FOOD BLOGGER: DavidLebovitz.com has reached more than 1.4 million page views and he has a total of 1.2 million combined social following.

PRODUCT FEATURES: Paper-over-board, full-color scenic and food/drink photography taken on location in France.

WELL-RESEARCHED: David spends years researching his book topics, and brings keen-eyed observations and a flair for the humorous and dramatic to his stories about life in France.

DAVID ON COCKTAILS: This is the first time David has tackled this popular subject, and fans are eager to hear his take on modern drinking in France.

PRAISE FOR MY PARIS KITCHEN: “David Lebovitz is a rare specimen: both a terrific storyteller and a brilliant, uncompromising recipe writer. His lighthearted, almost satirical style is combined with far-reaching knowledge of food and its context. I’d follow him blindfolded on this journey to the City of Light.”—Yotam Ottolenghi

PRAISE FOR THE PERFECT SCOOP: “This is the definitive book on frozen desserts. I want to make them all!”—Ina Garten

PRAISE FOR READY FOR DESSERT: “An elegantly composed collection of classics and contemporary riffs, David Lebovitz’s latest effort hits the sweet spot.”—Publisher’s Weekly (starred review)

David Lebovitz has been a professional cook and baker for most of his life; he spent nearly thirteen years at Chez Panisse until he left the restaurant business in 1999 to write books. He moved to Paris in 2004 and turned his website into a phenomenally popular blog. He is the author of numerous cookbooks, including My Paris Kitchen, The Perfect Scoop, Ready for Dessert, and The Great Book of Chocolate, and two memoirs, The Sweet Life in Paris and L’Appart. He was named one of the top five pastry chefs in the Bay Area by the San Francisco Chronicle. David has also been featured in Bon Appétit, Food & Wine, Cook’s Illustrated, the Los Angeles Times, the New York Times, Saveur, Travel + Leisure, Better Homes and Gardens, People, and more.

Author Residence: Paris, France, and Brooklyn, NY

Author Hometown: West Hartford, CT

Marketing: Social media campaign: Promotion on author’s social media account

Website: Placement on author website and in newsletter

Digital assets: Lifestyle photography, Facebook banners

Influencer campaign: Finished copy mailing to author’s list of food industry and travel contacts

PRH promotion: Promotion and advertising on PUNCH

Online advertising: Potential social media advertising, targeting David Lebovitz’s fans, cocktail enthusiasts, Francophiles

Explore partnerships: Partner with French spirits brand, such as Lillet or Chartreuse



Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

3-5 city author tour



Author Website: www.davidlebovitz.com

Author Social Media: @davidlebovitz

“In the canon of drinking, there has been a conspicuous absence of information about how the French, undisputed masters of all things gastronomique, imbibe at home and in that hallowed social space, the café. David Lebovitz is certainly the most qualified person I can think of to write this book, and he does so with deft precision. I knew this book was written with someone like me in mind—equal parts Francophile, food, and beverage enthusiast—when I opened to the very first recipe in the book, my beloved morning ritual: the café au lait.”—Jeffrey Morgenthaler, author of Drinking Distilled

“I can think of no one I'd rather meet for a drink than David Lebovitz. In his authoritative yet always approachable style, Lebovitz expertly guides us through the often-unspoken rituals, customs, and traditions of properly drinking French—whether it's a morning café au lait, a mid-afternoon Picon bière, or a late-night Boulevardier. Lebovitz uses his years of experience as a baker and pastry chef to apply his keen understanding of ratios, formulas, and balancing flavor to seamlessly shift from the sweet life to the spirited life, with inventive recipes for café drinks, liqueurs, aperitifs, cocktails, and irresistible apéro snacks to accompany them.”—Brad Thomas Parsons, author of Bitters, Amaro, and Last Call

“Anyone who has had the privilege of visiting Paris would certainly concur with David Lebovitz’s observation that ‘There is no shortage of rules in France; they even extend to beverages’. Thankfully, we Francophiles have this seasoned expat to conduct us through the idiosyncrasies of café culture. This handy recipe and resource guide doubles as the modern French handbook for cocktail party hosts.”—Jim Meehan, author of Meehan’s Bartender Manual and The PDT Cocktail Book

“In France, drinking is more than a national sport . . . it’s an art! From our petit noir (coffee) and teas to classic apéritifs and cocktails, no cup or glass is spared from the curious and amused gaze of David Lebovitz. As an acute connoisseur of French gastronomy, his tasty collection of recipes and social observations can be imbibed in one shot—Santé!”—Francois-Regis Gaudry, author of Let’s Eat France!

“Do you dream about moving to Paris and spending long, leisurely afternoons in cafés (hopefully with company as lively as David Lebovitz) sipping un café noisette and, later, an apéritif? Me too. This is the exact dreamy book we need to hold us over until that day arrives.”—Deb Perelman, author of Smitten Kitchen Every Day

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