Dimensions:9.65in x 7.59 x 0.83 in | 1.88 lb
Page Count:224 pages
Illustrations:100 4C PHOTOS
MAJOR PLATFORM: The Tasty brand is ballooning in popularity with huge followings accross social media platforms, nearly 90b monthly video views, and 800m shares. According to Google Analytics, Tasty is the number one franchise on Facebook. It is part of BuzzFeed, which boasts 72m unique page views per month and has experienced 4.5x view growth in the past two years. Tasty’s overhead “hands and pans” videos have completely changed the way people cook from the Internet—their style has been imitated by other brands and bloggers, but this book is from the original content creators.
COOKBOOK WITH A CAUSE:Tasty Pride was a 100% homegrown idea born from on-staff writer Jesse Szewczyk’s passion for giving LGBTQ+ voices a platform in the cooking space. BuzzFeed and Penguin Random House will each donate $25,000 to an LGBTQ-oriented charity that is dedicated to tackling tough issues, accelerating acceptance, and precipitating cultural change through the media to help create a world where every person can live the life they want.
PERFORMING BRAND:Latest & Greatest was the first time any of Tasty’s products were sold widely in retail markets, and it was a runaway success, having sold over 175k copies since publishing in December 2017. Tasty Ultimate and Tasty Dessert followed, with Tasty Every Day coming in the fall of 2019.
WINNING PACKAGE:Tasty Pride will feature carefully curated recipes from cooks and foodies from the LGBTQ+ community (70% of which will be exclusive to this book) with full-color photography in a slightly larger format than previous Tasty books, at 7-3/8“ x 9-3/8” paper-over-board and with a more robust page count of 224.
“It is rare for recipe headnotes to carry so much heart and vulnerability in 100 words or so, but Tasty Pride does it again and again, giving us accessible recipes and stories about resilience, acceptance and self-discovery.”—Mercury News
“It’s a fun, celebratory, inspiring read.”—Bloomberg News