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Special Markets: Food & Drink 2020

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    9780593136997 Reflowable, EPUB
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    For sale with exclusive rights in: AS CA GU MP PR UM US VI For sale with non-exclusive rights in: AD AE AF AI AL AM AO AQ AR AT AW AX AZ BA BE BF BG BH BI BJ BL BO BQ BR BT BV BY CD CF CG CH CI CK CL CM CN CO CR CU CV CW CZ DE DJ DK DO DZ EC EE EG EH ER ES ET FI FM FO FR GA GE GF GL GN GP GQ GR GT GW HK HM HN HR HT HU ID IL IQ IR IS IT JO JP KG KH KM KP KR KW KZ LA LB LI LR LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MQ MR MV MX NC NE NF NI NL NO NP NU OM PA PE PF PH PL PM PS PT PW PY QA RE RO RS RU RW SA SD SE SG SI SJ SK SM SN SR SS ST SV SX SY TD TF TG TH TJ TK TL TM TN TR TW UA UY UZ VA VE VN WF WS YE YT Not for sale in: AG AU BB BD BM BN BS BW BZ CC CX CY DM FJ FK GB GD GG GH GI GM GS GY IE IM IN IO JE JM KE KI KN KY LC LK LS MS MT MU MW MY MZ NA NG NR NZ PG PK PN SB SC SH SL SO SZ TC TO TT TV TZ UG VC VG VU ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: May 12, 2020 Carton Quantity: 16
  • Catalogues

Tasty Pride
75 Recipes and Stories from the Queer Food Community
By (author): Tasty By (author): Jesse Szewczyk
Tasty , Jesse Szewczyk

Imprint:

Clarkson Potter

ISBN:

9780593136980

Product Form:

Hardcover
Hardcover
English

Audience:

General Trade
May 12, 2020
$34.00 CAD
Active

Dimensions:

9.65in x 7.59 x 0.83 in | 1.88 lb

Page Count:

224 pages

Illustrations:

100 4C PHOTOS
Potter/Ten Speed Press/Harmony
Clarkson Potter
COOKING / Courses & Dishes / General
From the wildly popular, fiercely inclusive BuzzFeed cooking brand comes 75 innovative recipes and inspiring stories from prominent LGBTQ+ cooks and foodies.

Tasty Pride is a collection of recipes and stories from the queer food community compiled by Jesse Szewczyk, Tasty’s senior food writer. Some of these contributors are already known and loved by Tasty’s fans, and some are new names that Tasty’s fans should know and will love.

The super fun, highly original recipes range from Everything Bagel Beignets by Alex Koones and Scallops with Grilled Polenta, Bacon, and Arugula by Ted Allen to Fudgy Miso Brownies by Ruby Tandoh and Tastes Like Wedding Cake Sprinkle Cookie Sandwiches by Brian Hart Hoffman. True to Tasty’s standards, they are just as innovative as they are doable. Here too are stories of love, pride, and acceptance—and the important role food can play in that journey.

Beyond demonstrating food’s unique ability to bring all people together, this book’s mission is to give voices to and represent queer cooks in mainstream food media—an industry that has historically been portrayed as cis, white, and male. Tasty Pride, and the stories within it, prove that there is a seat at the table for everyone.

Series Overview: .

MAJOR PLATFORM: The Tasty brand is ballooning in popularity with huge followings accross social media platforms, nearly 90b monthly video views, and 800m shares. According to Google Analytics, Tasty is the number one franchise on Facebook. It is part of BuzzFeed, which boasts 72m unique page views per month and has experienced 4.5x view growth in the past two years. Tasty’s overhead “hands and pans” videos have completely changed the way people cook from the Internet—their style has been imitated by other brands and bloggers, but this book is from the original content creators.

COOKBOOK WITH A CAUSE:Tasty Pride was a 100% homegrown idea born from on-staff writer Jesse Szewczyk’s passion for giving LGBTQ+ voices a platform in the cooking space. BuzzFeed and Penguin Random House will each donate $25,000 to an LGBTQ-oriented charity that is dedicated to tackling tough issues, accelerating acceptance, and precipitating cultural change through the media to help create a world where every person can live the life they want.

PERFORMING BRAND:Latest & Greatest was the first time any of Tasty’s products were sold widely in retail markets, and it was a runaway success, having sold over 175k copies since publishing in December 2017. Tasty Ultimate and Tasty Dessert followed, with Tasty Every Day coming in the fall of 2019.

WINNING PACKAGE:Tasty Pride will feature carefully curated recipes from cooks and foodies from the LGBTQ+ community (70% of which will be exclusive to this book) with full-color photography in a slightly larger format than previous Tasty books, at 7-3/8“ x 9-3/8” paper-over-board and with a more robust page count of 224.

Tasty is the world’s largest social food network, reaching more than 500 million people around the globe with its signature fun and easy video recipes. The brand makes cooking practical and accessible for beginner cooks and expert chefs alike. Launched in 2015, Tasty has attracted more than sixty-five billion video views and is the biggest franchise on Facebook, reaching one in four users every month. It has studios in Los Angeles, New York, London, Paris, Berlin, Mexico City, and Sao Paulo and a full product line including cookbooks, a smart appliance, and a mobile app.

Marketing: Pride priority title for corporate - email, boosted Instagram

Featured recipe on Cook by the Book

Influencer mailing to Canadian LGBTQ food influencers



Publicity: Pitch to Your Morning, Marilyn Denis for Pride focused episode

Recipes for excerpt in print, online



Author Website: https://tasty.co/

Author Social Media: Facebook: @buzzfeedtasty; Instagram: @buzzfeedtasty; Twitter: @tasty

“It is rare for recipe headnotes to carry so much heart and vulnerability in 100 words or so, but Tasty Pride does it again and again, giving us accessible recipes and stories about resilience, acceptance and self-discovery.”—Mercury News

“It’s a fun, celebratory, inspiring read.”—Bloomberg News

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