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Special Markets: Food & Drink 2020

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    9780593139332 9780553448269 EPUB
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    Distributor: Penguin Random House Availability: Available On Sale Date: Mar 10, 2020 Carton Quantity: 10
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Dinner in French
My Recipes by Way of France: A Cookbook
By (author): Melissa Clark
Melissa Clark

Imprint:

Clarkson Potter

ISBN:

9780553448252

Product Form:

Hardcover
Hardcover
English

Audience:

General Trade
Mar 10, 2020
$50.00 CAD
Active

Dimensions:

10.3in x 8.3 x 1.1 in | 2.99 lb

Page Count:

336 pages

Illustrations:

140 4C PHOTOS
Potter/Ten Speed Press/Harmony
Clarkson Potter
COOKING / Regional & Ethnic / French
At once authoritative and approachable, Dinner in French is masterful for its 150 wide-ranging new recipes and authentic and brilliantly upddated dishes that reflect how we shop, cook, and eat today.

Just as Julia Child brought French cooking to twentieth-century America, so now Melissa Clark brings French cooking into the twenty-first century. She first fell in love with France and French food as a child; her parents spent their August vacations traversing the country in search of the best meals with Melissa and her sister in tow. Near to her heart, France is where Melissa’s family learned to cook and eat. And as her own culinary identity blossomed, so too did her understanding of why French food is beloved by Americans.

Now Melissa, one of the nation’s favorite food writers, marries the French food she loves with the weeknight friendly techniques and ingredients she relies on in her Brooklyn kitchen. In Dinner in French, you will find a Ratatouille Sheet-pan Chicken; a Tahini Omelet that marries traditional and modern; a golden and puffy Cornmeal and Harissa Soufflé that resembles a southern spoon bread. New classics include Roasted Tarragon Chicken with Crispy Mushrooms, Scalloped Potato Gratin, and Apricot Tarte Tatin.

French cooking is foundational for the relaxed and eclectic recipes for which Melissa Clark is beloved, and Dinner in French is a thrilling go-to resource for dinner every night or every occasion.

CULINARY CELEBRITY: Melissa Clark is the recipient of the prestigious James Beard and Julia Child awards and is the star food writer at the New York Times. Her column is the most popular of the Food section, which online receives 2 million unique visitors and 10 million page views per month. Melissa appears on cooking segments on Today, has judged Iron Chef America, and hosts the “Weeknight Kitchen” podcast on NPR’s The Splendid Table.

STUNNING PAPER-OVER-BOARD PACKAGE: The superb food and lifestyle photography was shot on location throughout southern France and Paris. The vibe is authentic, the package covetable.

BREAKOUT AUTHOR AND TIME-TESTED TOPIC: Dinner established Melissa as a “familiar but fresh, appoachable but exciting” (Yotam Ottolenghi), gold-standard cookbook author whose forte is creating accessible yet original and delicious recipes with subtle new flavors and streamlined techniques. Now, she embraces a perennial topic—modern French cooking.

Melissa Clark is the author of Dinner, Dinner in an Instant, and Comfort in an Instant and is a staff writer for the New York Times Food section, where she writes their wildly popular food column, “A Good Appetite.” The winner of multiple James Beard and IACP awards, Melissa is the host of the “Weeknight Kitchen” podcast on NPR’s The Splendid Table. Melissa earned an MFA in writing from Columbia, and her work has been selected for the Best American Food Writing. She lives in Brooklyn with her husband and daughter.

Author Residence: Brooklyn, NY

Author Hometown: Brooklyn, NY

Marketing: Major New York Times Food cross-promotion, featured in the app, newsletter, and website

Placement and promotion on author’s website, MelissaClark.net

Social media campaign via author’s platforms, @clarkbar and @Melissa Clark

Major influencer outreach to author’s contacts including New York Times and Bon Appetit staff; other followers include Chrissy Teighan, Cherry Bombe, Martha Stewart, Ina Garten, Jessica Seinfeld, Dave Chang, Bobby Flay

Explore partnerships: Le Creuset, Lillet, Maille mustard, Air France

Online and Social Media Advertising Campaign

Preorder incentive: bonus recipes and content

Digital assets: sneak peek images, instructional videos

Promotional materials available for pre-pub events and/or pre-order campaign



Publicity: National publicity

National television appearances

National NPR/radio campaign

Events in 3-5 cities



Author Website: www.melissaclark.net/

Author Social Media: Instagram: @clarkbar Twitter: @MelissaClark Facebook: @melissa.clark.56211

Dinner in French is an invitation to travel with Melissa to the country she knows well and loves deeply, and to cook with your heart. Her recipes toggle between high and homeyI love when she says she adds ‘a dose of Brooklyn moxie’ to France’s ‘buttery haute cuisine.’ But what I love most is what you get from this mix: Food you’ll want to cook and share all the time, anywhere you are.”—Dorie Greenspan

“Oozing with charm, enthusiasm, and deep-rooted expertise as only she has, Dinner in French may just be my favorite Melissa Clark cookbook of all! Her palpable adoration for French cooking and the intuitive way she adapts it to her Brooklyn life make each recipe more approachable and alluring than the next. No need for a plane ticket to France when you can get in the kitchen with Melissa and savor all of this glorious food! Vive la cuisine!”—Gail Simmons

Dinner in French is a joy-filled love letter to France and a portrait of what it can do for a fledgling cook. Melissa Clark is never sentimental, though—her love is the result of a profound understanding of the French way with food, and a curious intelligence. There are classic recipes here but also plenty I was unaware of, and Melissa brings her own touches to many dishes. You’ll want to book a flight to Paris or Marseille, or at least spend a weekend in a pool of sunlight, reading every word. Moving as well as inspiring.”—Diana Henry

“If you have ever dreamed of spending a summer eating/cooking in France, Dinner in French is as close as you can get without traveling there. Every recipe brings French cooking alive.”—Tom Colicchio

Dinner in French could also be called the dinner that you want to eat tonight, this Saturday, and this Sunday, and actually every week and every season. Clark has an uncanny facility to translate complex dishes into their straightforward essentials, and with enough hunger and longing that, like a spell, she makes you want to make them. The cookbook is so appealing it will drive you a little crazy.”—Bill Buford

“A superb addition to [Clark’s] cookbook repertoire. Whether they are classic French staples, such as Niçoise salad and scalloped potato gratin, or inspired twists on the classics, such as wine-braised chicken with orange and olives or crème fraîche caramels, each recipe is a hit. . . . Clark also provides dozens of helpful make-ahead tips. . . . Equally inviting are her introductions to each recipe, which are filled with fun anecdotes (“It took a long time for me to agree to taste a snail”) and even more helpful tips (“If tarragon isn’t your favorite herb, you can use chives”). This remarkable volume will entice avid home cooks to return to it time and again.”Publishers Weekly (starred review)

“The French canon, but make it Brooklyn. Dinner in French is the invigorating, mouthwatering best of two worlds that Melissa Clark brings together like no one else. I can’t wait to start cooking.”—Lauren Collins

“Whether you're craving bistro fare or a trip to Paris, you will love this joyful panoply of modern French recipes. Dinner in French reinvents the classics with Melissa Clark’s signature sparkle, clever cooking techniques, and fresh flavors. Finally, the secrets behind simple, spectacular, seasonal French home cooking are available to all of us every day.”—Ann Mah

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