Audience:General / adult
Dimensions:10in x 7.6 x 0.82 in | 1.98 lb
Page Count:224 pages
Illustrations:100 4C PHOTOS
BUZZWORTHY: Los Angeles Magazine ran a feature called “How Danny Trejo Became L.A.’s Most Delightful Food Story of 2017.” Hollywood Today Live featured a cooking segment with him, and he delivered tacos to the audience on The Kelly Clarkson Show. People go to Trejo’s because they’re curious about Danny’s food, but they go back (and wait on line) because in a town known for tacos, his are just that good. Danny’s food and restaurants have also been covered by CBS Sunday Morning, Forbes, NBC, Eater, Los Angeles Times, and Travel + Leisure.
STAR POWER: Trejo has starred in countless Hollywood blockbuster movies and series, and he has fans who are enaged and interested in Danny the person, too.
TACO TUESDAYS AND BEYOND: Whole Foods declared them a top food trend, as did Food52. Everyone from high-end chefs to home cooks continue to lean in to the hand-held anytime breakfast-to-dinner meal. They can be vegan, gluten-free, Paleo, and everything in between, and the recipes in Trejo’s Tacos will feature many of these iterations.
COLOFUL PAPER-OVER-BOARD PACKAGE: Trejo’s Tacos is vivid and bright, celebrating L.A.’s taco culture, Latino culture, and urban street art. The photography program highlights the food at Trejo’s restaurants and is interspersed with playful images of Danny throughout.