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Special Markets: Food & Drink 2020

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    9781984856661 Reflowable, EPUB
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  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: Feb 18, 2020 Carton Quantity: 16
  • Catalogues

Baking Gold
How to Bake (Almost) Everything with 3 Doughs, 2 Batters, and 1 Magic Mix
By (author): Jami Curl
Jami Curl

Imprint:

Ten Speed Press

ISBN:

9781984856654

Product Form:

Hardcover
Hardcover
English

Audience:

General Trade
Feb 18, 2020
$34.00 CAD
Active

Dimensions:

9.31in x 7.76 x 0.8 in | 1.85 lb

Page Count:

224 pages

Illustrations:

80 PHOTOS
Potter/Ten Speed Press/Harmony
Ten Speed Press
COOKING / Methods / Baking
A smarter, easier, and more fun way to bake: Turn just three doughs, two batters, and one magic mix into more than seventy-five different cookies, cakes, buns, brownies, and tarts!

From award-winning author and pastry chef Jami Curl, Baking Gold is an ingenious collection of recipes and preparation methods that streamline baking while producing top-notch results, making sure every recipe comes together easily and works perfectly every time.

At its core, Baking Gold features recipes for three doughs, two batters, and one cookie/brownie magic baking mix that can be repurposed and reinvented in order to create more than 75 unique and special treats. Ranging from mainstays such as Ginger-Molasses Cookies, Peanut Butter Brownies, and breakfast goodies like Caramel Sticky Buns to showstoppers such as the quintessential Vanilla Celebration Cake or Curl’s signature Chocolate-Honey-Almond Butter Poufs, Baking Gold is perfect for bakers of all ages and skills.

BEST-HITS COLLECTION: There are many large, authoritative baking reference books on the market, as well as personality/bakery-driven books, but bakers want a distilled collection of classic, ever-popular, and flexible recipes.

COLORFUL, ALL-AGES APPEAL: As a paper-over-board with a lively design that’s bursting with sprinkles-inspired color and graphics, Baking Gold appeals to bakers of all ages, from tweens to grandparents.

PROFESSIONAL & ACCESSSIBLE: With her background as a professional pastry chef, candy store owner, and passionate home baker, Curl seamlessly merges pastry case perfection with home baking efficiency while being mindful of the baker’s time and effort.

AWARD-WINNING AUTHOR: Curl’s creativity and professional expertise won her an IACP award for her previous title Candy Is Magic, as well as accolades from respected bakers, such as David Lebovitz, for her easy-to-follow instructions for distinctive sweet treats.

Jami Curl is an experienced pastry chef, home baker, and author of Candy Is Magic, winner of the IACP Cookbook Award in Baking. Jami was named one of Fast Company’s 100 most creative people in food, and her work has been featured in Food + Wine, Gourmet, Good Housekeeping, Real Simple, Martha Stewart, Martha Stewart Weddings, Sunset, O: The Oprah Magazine, the Wall Street Journal, the New York Times, and many more.

Author Residence: Portland, OR

Author Hometown: Geneva, OH

Marketing: Social media campaign: promotion on author’s platform, promotion on Ten Speed Press social accounts

Digital assets: Lifestyle photography

Influencer campaign: Finished copy mailing to baking and food industry contacts

Video: Potential video book trailer

PRH promotion: TASTE

Explore partnerships: OXO, King Arthur Flour



Publicity: Local author promotion: Portland, OR

National/local review and feature print attention

National/local radio attention

Online review and feature attention



Author Website: www.jamicurl.com/about
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