A beautifully photographed and designed cookbook and guide to the cultural phenomenon that is boba, or bubble tea—featuring recipes and reflections from The Boba Guys tea shops.
Andrew Chau and Bin Chen realized in 2011 that boba—the milk teas and fruit juices laced with chewy tapioca balls from Taiwan that were exploding in popularity in the States—was still made from powders and mixes. No one in the U.S. was making boba with the careful attention it deserved, or using responsible, high-quality ingredients and global, artisanal inspiration. So they founded The Boba Guys: a chic, modern boba tea shop that has now grown to include fourteen locations across the country, bringing bubble tea to the forefront of modern drinks and bridging cultures along the way.
Now, with The Boba Book, the Boba Guys will show fans and novices alike how they can make their (new) favorite drink at home through clear step-by-step guides. Here are the recipes that people line up for—from the classics like Hong Kong Milk Tea, to signatures like the Strawberry Matcha Latte and the coffee-laced Dirty Horchata. For the Boba Guys, boba is Taiwanese, it’s Japanese, it’s Mexican, it’s all that and more—which means it’s all-American.
GROWING BRAND: The Boba Guys are the ninth fastest-growing company in the food-and-beverage category according to Forbes, valuated at $50M. With 14 stores and more on the way, they have 10,000 customers daily and sell $250,000 in merch per month.
DRINK RECIPES MEET CULTURAL COMMENTARY: Boba tea is deeply connected to Asian American culture. The Boba Book speaks to identity and obsession and how it’s a symbol for a whole culture.
PRODUCT FEATURES: Paper-over-board and 100 full-color photographs by Christopher Testani.
Marketing: Major The Boba Guys cross-promotion, including website, social, and newsletter features
Influencer campaign: Finished book mailing to author contacts
Physical assets available for in-store merchandising and shop mailings
Explore partnerships with author contacts, food and lifestyle brands
PRH Social Media Promotion
Publicity: National media attention
National/local review and feature print attention
National/local radio attention
Online review and feature attention
Author events: San Francisco, Los Angeles, and New York
Author Website: www.bobaguys.com/
Author Social Media: Instagram: @bobaguys; Twitter: @bobaguys