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Special Markets: Food & Drink 2020

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  • Other Formats

    9781984824288 Reflowable, EPUB
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    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: Apr 07, 2020 Carton Quantity: 16
  • Catalogues

The Boba Book
Bubble Tea and Beyond
By (author): Andrew Chau By (author): Bin Chen
Andrew Chau , Bin Chen

Imprint:

Clarkson Potter

ISBN:

9781984824271

Product Form:

Hardcover
Hardcover
English

Audience:

General Trade
Apr 07, 2020
$29.00 CAD
Active

Dimensions:

10.04in x 7.8 x 0.76 in | 1.93 lb

Page Count:

224 pages

Illustrations:

100 4C PHOTOS
Potter/Ten Speed Press/Harmony
Clarkson Potter
COOKING / Beverages / Coffee & Tea
A beautifully photographed and designed cookbook and guide to the cultural phenomenon that is boba, or bubble tea—featuring recipes and reflections from The Boba Guys tea shops.

Andrew Chau and Bin Chen realized in 2011 that boba—the milk teas and fruit juices laced with chewy tapioca balls from Taiwan that were exploding in popularity in the States—was still made from powders and mixes. No one in the U.S. was making boba with the careful attention it deserved, or using responsible, high-quality ingredients and global, artisanal inspiration. So they founded The Boba Guys: a chic, modern boba tea shop that has now grown to include fourteen locations across the country, bringing bubble tea to the forefront of modern drinks and bridging cultures along the way.

Now, with The Boba Book, the Boba Guys will show fans and novices alike how they can make their (new) favorite drink at home through clear step-by-step guides. Here are the recipes that people line up for—from the classics like Hong Kong Milk Tea, to signatures like the Strawberry Matcha Latte and the coffee-laced Dirty Horchata. For the Boba Guys, boba is Taiwanese, it’s Japanese, it’s Mexican, it’s all that and more—which means it’s all-American.

GROWING BRAND: The Boba Guys are the ninth fastest-growing company in the food-and-beverage category according to Forbes, valuated at $50M. With 14 stores and more on the way, they have 10,000 customers daily and sell $250,000 in merch per month.

DRINK RECIPES MEET CULTURAL COMMENTARY: Boba tea is deeply connected to Asian American culture. The Boba Book speaks to identity and obsession and how it’s a symbol for a whole culture.

PRODUCT FEATURES: Paper-over-board and 100 full-color photographs by Christopher Testani.

Andrew Chau and Bin Chen are the co-owners and founders of The Boba Guys, one of the country’s most popular bubble tea shops with locations in San Francisco, Los Angeles, and New York. They met in 2011 while working in the corporate world, bonded over a game of ping-pong and shared heritage (and of course, a love of boba) with a dream to change the world with boba milk tea.

Author Residence: San Francisco, CA

Author Hometown: Woodridge, NJ; Wharton, TX

Marketing: Major The Boba Guys cross-promotion, including website, social, and newsletter features

Influencer campaign: Finished book mailing to author contacts

Physical assets available for in-store merchandising and shop mailings

Explore partnerships with author contacts, food and lifestyle brands

PRH Social Media Promotion

Taste promotion



Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

Author events: San Francisco, Los Angeles, and New York



Author Website: www.bobaguys.com/

Author Social Media: Instagram: @bobaguys; Twitter: @bobaguys
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