Alicia Rountree’s debut book is a refreshing guide for achieving harmony and health in your life, showing readers how to create casual gatherings as well as daily rituals to enhance their well-being.
Inspired by the colors and textures of her tropical roots, Alicia Rountree shares her carefree lifestyle in her paradisiacal home in Mauritius—from a picnic on a sandbank to a sunset dinner on the beach and quiet time at home sipping tisanes. Her refreshing entertaining style is shown at her family’s beach retreat and colonial stone homes as well as on deserted beaches. Chic tabletops are dressed up with a mix of heirloom and contemporary tableware, palmiers are worked into table decor, and fresh herbs or flowers are tucked in napkin rings fashioned from twine. Throughout Alicia also offers advice to promote wellness in daily life, such as energizing recipes including a lemongrass tonic, avocado toast, and nourishing dal. Vases full of vibrant blooms, such as bird-of-paradise and palm fronds, are used to create a serene decor. For the style-conscious and health-minded, Alicia’s outlook is uplifting.
Alicia, an international influencer in lifestyle, is a young India Hicks in the making, but with a focus on fashion. In fact, this entrepreneurial spirit has already launched the very successful New York healthy-living eatery chain Tartinery (Nolita, Soho, and mid-town) in 2010.
A Wilhelmina model who has worked for such fashion companies as Victoria’s Secret and Abercrombie and Fitch ad campaigns, Alicia launched her eco-friendly swimwear line in the winter of 2019 with e-commerce giants Net-à-Porter, Moda Operandi, and Matches. Traditional retailers, including Bloomingdale’s, Bergdorf Goodman, Barney’s, and Saks, are expected to carry the line.
Alicia is creating a tabletop collection with Lenox China, and a towel and bed linen collection that are expected to launch in 2020.
The feature story A Fashionable Escape: Model and Restaurateur Alicia Rountree gets back to her tropical roots at her family’s estate in Mauritius by Lauren Christensen appeared in the May 2017 issue of Harper’s Bazaar. More major press to happen at the time of the book’s release.
Publicity: Radio: NPR/The Splendid Table (plus newsletter), Heritage Radio Network, key regional shows
Culinary Publications: Food & Wine, Bon Appetit, Saveur, Every Day with Rachael Ray, Edible Publications, Cooking Light, Sweet Paul
General Interest Magazines: Good Housekeeping, Martha Stewart Living
Newspapers with strong food sections: Associated Press wire service, NY Times, WSJ, WashPost,
Top Print Media: Parade, Entertainment Weekly, People Magazine, USA Today, Hollywood Reporter, Variety
Top Online Media: Mental Floss, Boing Boing, Vulture, Daily Beast, Huff Post, Gawker, BuzzFeed, NPR / Pop Culture Happy Hour Podcast and Monkey See blog, Sweet on Snapchat
Web/blog: Online outlets of all of the above, plus Delish.com, Leite’s Culinaria, Epicurious, HuffPo/Kitchen Daily, Food Republic, Zabars.com, GrubStreet, DailyMeal