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Special Markets: Food & Drink 2020

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  • Other Formats

    9780593157602 Electronic book text, Reflowable, , EPUB
  • Sales Rights

    For sale with exclusive rights in: AS CA GU MP PH PR UM US VI For sale with non-exclusive rights in: AD AE AF AI AL AM AO AQ AR AT AW AX AZ BA BE BF BG BH BI BJ BL BO BQ BR BT BV BY CD CF CG CH CI CK CL CN CO CR CU CV CW CZ DE DJ DK DO DZ EC EE EG EH ER ES ET FI FM FO FR GA GE GF GL GN GP GQ GR GT GW HK HM HN HR HT HU ID IL IQ IR IS IT JO JP KG KH KM KP KR KW KZ LA LB LI LR LT LU LV LY MA MC MD ME MF MG MH MK ML MN MO MQ MR MX NC NE NF NI NL NO NU OM PA PE PF PL PM PS PT PW PY QA RE RO RS RU SA SD SE SG SI SJ SK SM SN SR SS ST SV SX SY TD TF TG TH TJ TK TL TM TN TR TW UA UY UZ VA VE VN WF WS YT Not for sale in: AG AU BB BD BM BN BS BW BZ CC CM CX CY DM FJ FK GB GD GG GH GI GM GS GY IE IM IN IO JE JM KE KI KN KY LC LK LS MM MS MT MU MV MW MY MZ NA NG NP NR NZ PG PK PN RW SB SC SH SL SO SZ TC TO TT TV TZ UG VC VG VU YE ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: May 12, 2020 Carton Quantity: 16
  • Catalogues

That Cheese Plate Will Change Your Life
Creative Gatherings and Self-Care with the Cheese By Numbers Method
By (author): Marissa Mullen Illustrated by: Sara Gilanchi
Marissa Mullen ,

Illustrated by :

Sara Gilanchi

ISBN:

9780593157596

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
May 12, 2020
$37.00 CAD
Active

Dimensions:

8.26in x 6.77 x 0.99 in | 1.83 lb

Page Count:

304 pages

Illustrations:

COLOR PHOTOGRAPHS THROUGHOUT
Random House
The Dial Press
COOKING / Entertaining
A how-to guide for crafting beautiful and delicious cheese boards for entertaining and self-care, from the creator of the Cheese by Numbers method and the Instagram phenomenon That Cheese Plate

“[Marissa Mullen] takes the guesswork out of the coolest, most solid thing to bring to any party or potluck: the cheese platter.”—Rachael Ray


With her gorgeous, showstopping cheese boards, Marissa Mullen takes cheese to a whole new level. Her simple, step-by-step Cheese By Numbers method breaks the cheese plate down into its basic components—cheese, meat, produce, crunch, dip, garnish—allowing you to create stunning spreads for any occasion.

This beautifully designed book goes beyond preparation techniques. According to Mullen, cheese plates can be an important form of artistic self-care, like flower arranging or meditative coloring books—but you can eat the results! That Cheese Plate Will Change Your Life celebrates the ways in which cheese brings people together, and how crafting a cheese plate can be a calming, creativity-bolstering act.

With fifty exquisite, easy-to-make cheese plates, this book will teach you how to relax, enjoy, and indulge—to find your cheesy bliss.

VIRAL SENSATION WITH A MEDIA FOLLOWING: Across @ThatCheesePlate, @CheesebyNumbers, and her personal account, Marissa Mullen has 300K followers who are passionate about cheese plates. Many of her posts have gone viral, and she has been featured on major media outlets like The Today Show, The Rachael Ray Show, Live with Kelly + Ryan, Refinery29, Vox, and Food & Wine, among others.

BRAND PARTNERSHIPS: Mullen frequently collaborates with established food brands like Whole Foods, Brooklyn Slate, Curd Box, and Winc.

BEAUTIFULLY DESIGNED, FULL-COLOR, WITH PHOTOS THROUGHOUT: The book features gorgeous, full-color images—both Marissa’s original photography and illustrated “maps” for each cheese plate. These images illustrate each step in the Cheese by Numbers method to teach readers to recreate these plates.

SELF-CARE ANGLE: Marissa is passionate about the idea that crafting these cheese plates are a form of self-care—there’s a meditative quality to putting them together, and they also spark joy among friends and family. Self-care is a rapidly growing $10 billion+ industry, and there’s a huge appetite in this space, especially among millennials, for relaxing creative pursuits.

Marissa Mullen is a Brooklyn-based creative director, content creator, photographer, and food stylist. She is the founder of That Cheese Plate, a community for cheese lovers from across the globe, and Cheese By Numbers, the method behind crafting the perfect cheese plate. Featured on The Today Show, The Rachael Ray Show, Live with Kelly + Ryan, Refinery29, Vox, and Food & Wine, among many others, Marissa is dedicated to bringing people together through creativity, self-expression, and entertainment.

Author Residence: Brooklyn, NY

Author Hometown: Fairfield, CT

Marketing: Pre-pub consumer outreach and review push

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Social media and influencer campaign

Targeted email marketing

Random House e-newsletters and websites

Reading group guide online

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Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

NPR campaign

Local author promotion: New York City

Social Media Campaign

Targeted blogger outreach

Book & author festival outreach



Feature Website: bit.ly/2WOP1in

Author Website: bit.ly/31ctTSH

Author Social Media: IG: bit.ly/2wzdoSz; bit.ly/2wCDS5o; bit.ly/2QP3S7e; TW: bit.ly/2ETksho; FB: bit.ly/2QMAO00
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