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Special Markets: Food & Drink 2020

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    9780451498908 Electronic book text, Reflowable, , EPUB
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  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: Feb 06, 2018 Carton Quantity: 20
  • Catalogues

Sweet Potato Soul
100 Easy Vegan Recipes for the Southern Flavors of Smoke, Sugar, Spice, and Soul : A Cookbook
By (author): Jenne Claiborne

ISBN:

9780451498892

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General/trade
Feb 06, 2018
$25.99 CAD
Active

Dimensions:

9.07in x 7.4 x 0.56 in | 1.33 lb

Page Count:

224 pages

Illustrations:

4/C THROUGHOUT, 100 RECIPES
Harmony/Rodale
Harmony
COOKING / Vegan
Chef and charismatic blogger with 217,000 followers across social media, Jenné Claiborne grew up in Atlanta eating classic soul food—but thought she had to give all that up when she went vegan. She now celebrates the plant-based roots of the cuisine and reenvisions 100 classic dishes with a focus on healthy, whole ingredients—and a fresh and vibrant flair for flavor.

Some people wonder how you can have soul food without the chitlins, fried chicken, and pork-stewed collard greens. But Southern cooking and soul food actually have deep roots in fresh, local, plant-based lifestyles. In her first cookbook, Sweet Potato Soul, Jenné Claiborne honors the cuisine’s important roots while offering new ways to prepare 100 classic (and new!) dishes for optimal nutrition—dishes like Coconut Collard Salad, Peach-Date BBQ Jackfruit Sliders, and Sweet Potato-Cinnamon Rolls.

Jenné explores the narratives surrounding iconic and beloved soul food recipes, as well as their innate nutritional benefits—you’ll never look at super-healthy foods like dandelion and other bitter greens, black-eyed peas, or sweet potatoes the same way. You’ll learn how to make better-than-the-original takes on crave-worthy dishes that are good for the environment and your health, heart, and soul. Illustrated with gorgeous full-color photography, these recipes are delicious and easy to make—thanks to Jenné’s years of tweaking and experimentation—without sacrificing flavor, tradition, or soul: from decadent pound cakes and fluffy biscuits to smokey collard greens, deceptive “crab” cakes and the most comforting sweet potato pie you’ll ever taste.

MEDIAGENIC AUTHOR IS A RISING STAR: Jenné has been on Today twice (www.today.com/recipes/sweet-potato-cinnamon-rolls-t103710) and on the FYI TV show Scraps; she’s also been featured in VegNews, The Greatist, Well+Good, Refinery29, and others

GREAT SOCIAL MEDIA REACH: She is particularly strong on Youtube, where she has 145K highly engaged subscribers; Instagram: 44k; Facebook: 24K; newsletter: 8K subscribers

UNDERSERVED CATEGORY: Vegan soul and Southern food is a shelf with only a few cookbooks available, all with uniformly solid sales

GORGEOUS 4-COLOR PHOTOGRAPHY: New talent Sidney Bensimon (www.sidneybensimon.com) brings an artful, soulful, and fresh visual flair to the photos, including 3 to 5 shots of Jenné and 25 to 35 food shots—a mix of double-page spreads featuring multiple dishes and ingredient shots

STRONG BACKLIST POTENTIAL: Books that veganize a specific cuisine can really find their niche and continue to sell for years and years

JENNE CLAIBORNE is a NYC-based vegan personal chef, cooking instructor, and the blogger behind Sweet Potato Soul. She studied at the Institute for Integrative Nutrition and founded the personal chef company, The Nourishing Vegan, whose clients have included India Arie, Lucy Liu, Lululemon, Soho House, Whole Foods, and many more. Jenné has been on Today, and her recipes and nutritional advice have been featured in VegNews, the Vegetarian Times, Shape.com, the Huffington Post, Reader’s Digest, ThoughtfullyMagazine, Greatist, Well+Good, Laika magazine, Urban Bush Babes, Main Street Vegan, Our Hen House, and Refinery 29. She is the cocreator of Buddhalicious, an online meal planning service that makes it easy for people to adopt a healthy and delicious vegan diet.

Author Residence: New York, NY (moving to Los Angeles, CA, in August 2017)

Author Hometown: Atlanta, GA

Marketing: Promotion on author’s website, SweetPotatoSoul.com



Social media promotions



Mailings to special interest groups



Features on Books for Better Living



Publicity: National broadcast media attention



National/regional print review and feature attention



Online review and feature attention



Author events and media out of NYC and LA



Feature Website: sweetpotatosoul.com/

Author Website: sweetpotatosoul.com/

Author Social Media: www.youtube.com/user/SweetPotatoSoul

“This beautifully photographed, comprehensive work of Claiborne’s cuisine deserves to be a part of your everyday repertoire.”—VegNews

"Sweet Potato Soul starts with an Erykah Badu quote and ends with a recipe for pecan muhammara. Clearly, there’s a lot to love. The debut cookbook from beloved vegan food blogger Jenné Claiborne, Sweet Potato Soul offers vegan twists on soul food classics alongside memories of Claiborne flipping fluffy pancakes to the sound of gospel music in her Nana’s kitchen. Fittingly, a wonderfully comprehensive section on southern pantry staples devotes almost 6 full pages to sweet potatoes varietals. What looks good: Fluffy sweet potato biscuits, coconut collard salad, “Harlem caviar” black eyed pea salad, Creole red bean sausages, and jackfruit jambalaya."—Bon Appetit

"Many traditional dishes are off-limits to a vegetarian or vegan, but the smart use of spices and other ingredients can bring them back within reach. This is just what Jenné Claiborne does so beautifully in her new book, Sweet Potato Soul. Claiborne brings Southern flair . . . to plant-based dishes. That means shredded sweet potatoes and pecans in her granola, coconut three ways (oil, milk and sugar) in her peach cobbler and oyster mushrooms in her étouffée. . . . I knew it was the real deal when my fiance, whose people come from Louisiana, took one bite and put down his spoon—so he could take a photo."—Washington Post

"Jenné makes a vegan lifestyle look easy—not to mention totally delicious. Her tips and recipe roundups are super-practical for vegans and non-vegans alike."—Rachael Ray Every Day

"One potato, two potato, give me all your sweet potatoes!! Jenne has crafted the best soul satisfying comfort vegan recipes."Chloe Coscarelli, author of Chloe Flavor and Chloe's Kitchen

"We’ve all been waiting for this! Jenné Claiborne's Sweet Potato Soul cookbook is an absolute dream for anyone craving Southern flavors and soul food classics. Hearty, inviting, and always delicious, Jenné’s recipes prove time and time again that stick-to-your-ribs eating can be completely plant-based!"Sarah Britton, Holisitic Nutritionist and founder of My New Roots

"Jenné has done an incredible job of compiling all of her favorite vegan soul food classics in this stunning cookbook. Vegans and those curious about plant-based eating will love the beautiful images, recipes, and thoughtful narrative in this book. I can't wait to dig in (especially to Nana's Sweet Potato Pie)!"Dana Shultz, author of Minimalist Baker's Everyday Cooking

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