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ECW Press Fall 2020 Trade

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  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Available Excluding:Aug 11, 2020 On Sale Date:Sep 01, 2020 Carton Quantity:30 $23.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Available Excluding:Aug 11, 2020 On Sale Date:Sep 01, 2020 Carton Quantity:30 $19.95 USD
  • Catalogues

Too Sweet
Inside the Indie Wrestling Revolution
9781770415188 Paperback, Trade English General Trade SPORTS & RECREATION / Wrestling Sep 01, 2020
$23.95 CAD
Active 6 x 9 x 0.72 in | 0.99 lb 304 pages 40 40 photographs, colour ECW Press

As featured on SiriusXM Busted Open Radio

Wrestling industry expert Keith Elliot Greenberg chronicles the growth of indie wrestling from school gyms to a viable alternative to WWE and speaks to those involved in the alternative wrestling league with remarkable candor, gaining behind-the-scenes knowledge of this growing enterprise.

As COVID-19 utterly changed the world as we know it, only one sport was able to pivot and offer consistent, new, live programming on a weekly basis: professional wrestling.

In 2017, after being told that no independent wrestling group could draw a crowd of more than 10,000, a group of wrestlers took up the challenge. For several years, these gladiators had been performing in front of rabid crowds and understood the hunger for wrestling that was different from the TV-slick product. In September 2018, they had the numbers to prove it: 11,263 fans filled the Sears Center Arena for the All In pay-per-view event, ushering in a new era. A year later, WWE had its first major head-to-head competitor in nearly two decades when All Elite Wrestling debuted on TNT.

Acclaimed wrestling historian Keith Elliot Greenberg’s Too Sweet takes readers back to the beginning, when a half century ago outlaw promotions challenged the established leagues, and guides us into the current era. He paints a vivid picture of promotions as diverse as New Japan, Ring of Honor, Revolution Pro, Progress, and Chikara, and the colorful figures who starred in each. This is both a dynamic snapshot and the ultimate history of a transformational time in professional wrestling.

Short Description


Keith Elliot Greenberg chronicles the growth of indie wrestling from bingo halls to a viable alternative to the WWE and speaks to those involved in the Alternative Wrestling League with remarkable candor, gaining behind-the-scenes knowledge of this growing enterprise.


Sales and Market Bullets



  • ECW has an established fanbase for wrestling history titles such as Sisterhood of the Squared Circle, The Death of WCW, and Death of the Territories.

  • The book explores a wide array of major wrestling promotions, including WWE, NXT, AEW, New Japan, MLW, Impact, ROH, NWA, Chikara, Combat Zone Wrestling, Dragon Gate, Shimmer, House of Hardcore, Juggalo Championship Wrestling, and PWG.

  • Greenberg is well connected in the wrestling world and has written for WWE publications for decades. He has written articles for Men’s Journal, Playboy, Maxim, The Daily Beast, and HuffPost.

  • All Elite Wrestling has ~460K followers on Twitter and rivals WWE’s NXT in television ratings.


Audience



  • Wrestling readers and wrestling fans of all ages

  • Fans of indie wrestling, including AEW (460k followers on Twitter, rivaling WWE’s NXT in television ratings)

  • Fans of indie wrestling stars like Cody Rhodes (930k followers on Twitter), Young Bucks (combined ~700k followers on Twitter), and Kenny Omega (417k followers on Twitter)

  • Holiday gift buyers

Keith Elliot Greenberg is a New York Times bestselling author and television producer who wrote for WWE’s publications for decades and co-authored the autobiographies of WWE Hall of Famers Ric Flair, Freddie Blassie, and Superstar Billy Graham, as well as the third edition of the WWE Encyclopedia of Sports Entertainment. He lives in Brooklyn, New York.

“Indie wrestling has been nothing short of the revolution Greenberg suggests, and his book burrows deep inside its genesis, gestation and still-evolving future.” — Kenny Herzog, writer, Rolling Stone, The Ringer

“The elegant prose I grew up reading (in Greenberg’s wrestling articles) is back on display here, as he shines a necessary light on a remarkable time in the indies.” — Justin Barrasso, Sports Illustrated

Too Sweet is a great dive into indie wrestling . . . it is a great guide to those that want to learn about this topic.” — Voices of Wrestling

“As you'd expect from an author with Greenberg's experience, it's clearly written in a straightforward manner. The sections where he writes from first hand experience are among the strongest, helping capture the atmosphere of key independent events.” — Pro Wrestling Books

“Professional wrestling fans and historians will be gratified.” — Library Journal

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