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ECW Press Fall 2020 Trade

  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Available Excluding:Aug 25, 2020 On Sale Date:Sep 15, 2020 Carton Quantity:1 $26.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Available Excluding:Aug 25, 2020 On Sale Date:Sep 15, 2020 Carton Quantity:1 $26.95 USD
  • Catalogues

Building Unity
Leading a Non-Profit from Spark to Succession
9781770415638 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Management & Leadership Sep 15, 2020
$26.95 CAD
Active 6 x 8 x 0.6 in 288 pages 1 1 tables, black and white, 2 2 chartsCharts ECW Press

Build an organization that is growth-minded, values-based, and innovative using the six steps to “responsible impact.”

At age 16, Michael ‘Piecez’ Prosserman, a professional b-boy (breakdancer), completed a school project that would grow to become a hip-hop-inspired mental health charity with global reach. Through a process of continuous discovery and reflection, Prosserman and his team grew UNITY to the point where it benefitted over a quarter of a million young people. In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Six steps to discovering “responsible impact”:

  • Spark is the inspiration, the big “why,” the motivation to wake up and do something.
  • Build is the testing ground to clarify ideas, understand community needs, and challenge assumptions.
  • Trust involves building the culture of your organization, leading by example, and hiring people with dreams. Trust sets the stage for growth by empowering awesome people.
  • Grow is about finding the right size for your organization to create a responsible impact.
  • Evolve is knowing when to step back so others can step forward by building a succession plan that leaves your organization in good hands.
  • Re-Ignite is building from past experience and lighting the next spark within yourself.

Short Description

In his first book, b-boy turned CEO Michael Prosserman breaks down his six steps to discovering “responsible impact” and building a successful non-profit or charitable organization. Through personal storytelling, he takes the reader through the pressure points of growing a social purpose organization.

Sales and Market Bullets

  • Prosserman has been featured in over 60 major media outlets in Canada including Maclean’s, Toronto Star, the Globe and Mail, CBC, CTV, and CityTV.

  • Prosserman is currently the CEO of EPIC Leadership, a firm focused on helping social impact leaders build sustainable organizations. He serves on the board of directors for Big Brothers Big Sisters of Toronto and JAYU.

  • @bboypiecez has 10K followers on Instagram.

  • Prosserman dives deep into the missteps, the restarts, the determination, and the process and presents tangible strategies for taking care of your mental health and caring for your teams’ well-being.


  • Prosserman’s business partners, clients, and potential clients

  • Non-profit leaders and people working in the social sector

  • Entrepreneurs looking to make a meaningful impact

  • People who work with disadvantaged youth, like Big Brother Big Sister

  • Employers who run small businesses, especially in the arts

  • Readers of leadership books

Michael ‘Piecez’ Prosserman found his passion for break­dancing at a very young age. By the time he was three, Michael was already standing on his head while watching Saturday morning cartoons. Michael is a university instructor, mental health advocate, and professional speaker, specializing in start-ups, team culture, fundraising, and succession. He is the founder of UNITY Charity and EPIC Leadership. He lives in Toronto, Ontario.

“A powerful and personal biography, with a lesson for all of us on each page. Brave, poignant and practical, an inspiring road map for a new generation of leaders.” — Seth Godin, author of This Is Marketing: You Can’t Be Seen Until You Learn to See

“Michael Prosserman has written, in his authentic voice, a timely book about the importance of determination, creativity, and vulnerability in leadership . . . and in life. A grassroots triumph!” — Sharon Avery, President and CEO of Toronto Foundation

“He endures high levels of anxiety around every corner, the son of a schizophrenic mother and a father suffering from Parkinson’s. To describe him as an average student would be charitable and with three fused vertebrae in his neck, the notion of an athletic career should have been a non-starter. ‘Piecez’ defied the odds and became world renowned in the breakin' world (break dancing for the rest of us). Perhaps a hero to some. That is not what defines his alter ego Michael Prosserman, who has stepped up and built Unity, a non-profit that uses breakin' to reach teens in underserved communities, building values, self-esteem, and leadership. His philosophy, embodied in his new marvellous book, can be summarized in one line: "Our work was about contribution not attribution." His humility and honesty make Building Unity a worthy read. A great reminder for all of us.” — Norman Bacal, best-selling author of O'Dell's Fall and Breakdown

“The world we live in is transforming before our eyes in extraordinary ways. To help our divided communities begin to heal, we need people like Mike Prosserman. Mike’s vulnerability and passion for his work comes through in every word. As you read his unique story, you’ll witness the kind of perseverance we all wish for when tackling our own challenges — and you’ll be surprised at how much you learn about hip hop culture along the way. Read this book and get inspired to make a difference in your world.” — Ken Blanchard, co-author of The New One Minute Manager® and Servant Leadership in Action

“Mike Prosserman lived by the motto think big, start small, and scale up to establish Unity Charity. It is extraordinary that he began this life trajectory at 15. I’m sending you a Unity hug. Remember: I was the Grandma.” — Sharon Johnston, wife of former Governor General David Johnston, a.k.a. Unity Grandma

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