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    9780525610199 Electronic book text, Reflowable, , EPUB 9780525611332 Downloadable audio file, $22 CAD 9780525611349 Downloadable audio file
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    Distributor: Random House, Inc. Availability: On Sale Date:Jun 16, 2020 Carton Quantity:24 $22.00 CAD
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Growing Young
How Friendship, Optimism, and Kindness Can Help You Live to 100
By (author): Marta Zaraska
9780525610182 Paperback, Trade English General Trade PSYCHOLOGY / Developmental / Adulthood & Aging Jun 16, 2020
$22.00 CAD
Active 6.03 x 8.99 x 0.85 in | 0.8 lb 304 pages Appetite by Random House
NATIONAL BESTSELLER

A smart, research-driven case for why optimism, kindness, and strong social networks will help us live to 100.


From the day her daughter was born, science journalist Marta Zaraska fretted about what she and her family were eating. She fasted, considered adopting the keto diet, and ran a half-marathon. She bought goji berries and chia seeds and ate organic food.

But then her research brought her to read countless scientific papers and to interview dozens of experts in various fields of study, including molecular biochemistry, epidemiology and neuroscience. What Marta discovered shattered her long-held beliefs about aging and longevity. A strong support network of family and friends, she learned, lowers mortality risk by about 45 percent, while exercise only lowers it by about 23 percent. Volunteering your free time lowers it by 22 percent or so, while certain health fads like turmeric haven’t been shown to help at all. These revelations led Marta Zaraska to a simple conclusion: In addition to healthy nutrition and physical activity, deepening friendships, practicing empathy and contemplating your purpose in life can improve your lifespan.

Through eleven chapters that take her around the world, from catching wild mice in the woods of central England to flower arranging with octogenarians in Japan, from laboratories to “hugging centres,” Marta embarks on an absorbing, entertaining and insightful journey to determine the habits that will have the greatest impact on our longevity.

Deeply researched and expertly reported, Growing Young will dramatically change the way you seek a longer, happier life.

EXPERT AUTHOR: Marta Zaraska is a science journalist whose worked has appeared in newspapers and magazines around the world, including NewScientist, The Atlantic, and Scientific American. She is the author of Meathooked, a book that received rave reviews in the Wall Street Journal, Discover Magazine, and The Washington Post. Given her credentials, Growing Young will carry clout in the market.

COUNTER-INTUITIVE BUT NOT COUNTER-CULTURE: Growing Young debunks a lot of the traditional thinking surrounding longevity, but what Marta proposes instead—conscientiousness, gratitude, empathy, sociability—isn’t so unusual that it will alienate readers. In fact, she touches on concepts and ideas that are gaining popularity right now.

AMBITIOUS ENDORSEMENTS OUTREACH: Marta Zaraska is well-connected and we have a who’s-who list of potential blurbers for the book, including Adam Grant (Originals), Carl Honore (In Praise of Slow), and Frans de Waal (Are We Smart Enough to Know How Smart Animals Are?), that we will approach for endorsements.

EASY MEDIA HOOK: The subject of aging is one that is always of interest. Marta’s take is unusual and shakes up traditional thinking—an easy sell for publicity and media.

Marta Zaraska is a Canadian-Polish science journalist. She has written about nutrition and psychology for the Washington Post, Scientific American, The Atlantic, The Los Angeles Times, New Scientist, and several other publications. She is the author of Meathooked: The History and Science of Our 2.5-Million-Year Obsession with Meat (Basic Books, 2016), which has been translated into Japanese, Korean, simplified Chinese, Spanish and Polish, and chosen by the journal Nature as one of “the best science picks” in March 2016. Meathooked has also been praised in The Wall Street Journal, Discover Magazine, Time, The Washington Post, Kirkus Reviews, Natural History Magazine, etc. She has also contributed a chapter to the recently published The Reducetarian Solution (TarcherPerigee, 2017) alongside Mark Bittman, Michael Shermer, and Peter Singer.

Author Residence: France

Author Hometown: Poland

Marketing: Canada:

Facebook advertising - targeting self/improvement fans, parents



US Plans:



Pitch for coverage in women’s magazine including Good HousekeepingRedbook and O Magazine and also wellness magazines such as Alive and Shape magazine

Pitch author interviews in print media including Washington Post, LA Times, Huffington Post

Coverage on health and wellness sites like mindbodygreen, Goop and Well + Good   

Radio campaign

Online advertising





Publicity: Pitch for remotes out of Paris - print, online, radio, podcast

Pitch for broadcast when author is in Toronto in July - morning media, CBC

Pitch for in conversation events when author is in Toronto in July



Author Website: www.zaraska.com

Author Social Media: Twitter: @mzaraska (3.5K)

“An unusually intriguing and useful read about how our psychology affects our longevity. If you care about the length and quality of your life but can’t stomach yet another diet or workout routine, this book is for you.” —Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast, WorkLife
 
“Finally, a lifestyle book that transcends diet and exercise as solutions for living longer. This well-researched book shows us the subtle power of community and connection as tools for a quest to live to 100.”  —Dan Buettner, National Geographic Fellow and New York Times bestselling author of The Blue Zones

“The more we learn about the human body, the more we realize how powerful the connection between happiness and health is. Research-based, practical and insightful, Growing Young makes this relationship come to life. A must-read.” —Shawn Achor, New York Times bestselling author of Big Potential and The Happiness Advantage

Growing Young is one of the best books I have read on the topic of the mind and its interconnectedness with our body and other human beings.” —Emeran Mayer, author of The Mind-Gut Connection
 
“Friendship is the most important journey we ever venture on. Read Marta Zaraska’s Growing Young and find out why.” —Robin Dunbar, evolutionary psychologist and author of How Many Friends Does One Person Need?
 
Growing Young is a smart, fresh take on longevity. Deeply researched, fascinating and engaging, it offers readers useful advice on how to maximize their lifespan, in easy, practical and unexpected ways.” —Joshua Becker, author of The More of Less: Finding the Life You Want Under Everything You Own
 
Growing Young tells us how to have a long and happy life: Never stop learning and growing. Marta Zaraska’s recipes may come from the frontier of research, but it is based on such an elegant distillation of the science that Growing Young is as fascinating as it is persuasive.” —Richard Wrangham, professor of biological anthropology at Harvard University and author of The Goodness Paradox

“Marta Zaraska’s Growing Young shows that what matters most is what helps us live the longest! This accessible, well-researched, and thoughtful book is essential reading.” —Greg McKeown, author of the New York Times bestselling Essentialism: The Disciplined Pursuit of Less

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