EXPERT AUTHOR: Marta Zaraska is a science journalist whose worked has appeared in newspapers and magazines around the world, including NewScientist, The Atlantic, and Scientific American. She is the author of Meathooked, a book that received rave reviews in the Wall Street Journal, Discover Magazine, and The Washington Post. Given her credentials, Growing Young will carry clout in the market.
COUNTER-INTUITIVE BUT NOT COUNTER-CULTURE: Growing Young debunks a lot of the traditional thinking surrounding longevity, but what Marta proposes instead—conscientiousness, gratitude, empathy, sociability—isn’t so unusual that it will alienate readers. In fact, she touches on concepts and ideas that are gaining popularity right now.
AMBITIOUS ENDORSEMENTS OUTREACH: Marta Zaraska is well-connected and we have a who’s-who list of potential blurbers for the book, including Adam Grant (Originals), Carl Honore (In Praise of Slow), and Frans de Waal (Are We Smart Enough to Know How Smart Animals Are?), that we will approach for endorsements.
EASY MEDIA HOOK: The subject of aging is one that is always of interest. Marta’s take is unusual and shakes up traditional thinking—an easy sell for publicity and media.
“An unusually intriguing and useful read about how our psychology affects our longevity. If you care about the length and quality of your life but can’t stomach yet another diet or workout routine, this book is for you.” —Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast, WorkLife
“Finally, a lifestyle book that transcends diet and exercise as solutions for living longer. This well-researched book shows us the subtle power of community and connection as tools for a quest to live to 100.” —Dan Buettner, National Geographic Fellow and New York Times bestselling author of The Blue Zones
“The more we learn about the human body, the more we realize how powerful the connection between happiness and health is. Research-based, practical and insightful, Growing Young makes this relationship come to life. A must-read.” —Shawn Achor, New York Times bestselling author of Big Potential and The Happiness Advantage
“Growing Young is one of the best books I have read on the topic of the mind and its interconnectedness with our body and other human beings.” —Emeran Mayer, author of The Mind-Gut Connection
“Friendship is the most important journey we ever venture on. Read Marta Zaraska’s Growing Young and find out why.” —Robin Dunbar, evolutionary psychologist and author of How Many Friends Does One Person Need?
“Growing Young is a smart, fresh take on longevity. Deeply researched, fascinating and engaging, it offers readers useful advice on how to maximize their lifespan, in easy, practical and unexpected ways.” —Joshua Becker, author of The More of Less: Finding the Life You Want Under Everything You Own
“Growing Young tells us how to have a long and happy life: Never stop learning and growing. Marta Zaraska’s recipes may come from the frontier of research, but it is based on such an elegant distillation of the science that Growing Young is as fascinating as it is persuasive.” —Richard Wrangham, professor of biological anthropology at Harvard University and author of The Goodness Paradox
“Marta Zaraska’s Growing Young shows that what matters most is what helps us live the longest! This accessible, well-researched, and thoughtful book is essential reading.” —Greg McKeown, author of the New York Times bestselling Essentialism: The Disciplined Pursuit of Less
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