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    9780525611684 9780525610038 Electronic book text, Reflowable, , EPUB
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    Distributor: Random House, Inc. Availability: On Sale Date:Apr 13, 2021 Carton Quantity:12 $29.95 CAD
    $24.95 USD
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Food to Grow On
The Ultimate Guide to Childhood Nutrition--From Pregnancy to Packed Lunches
By (author): Sarah Remmer RD By (author): Cara Rosenbloom RD
9780525609995 Paperback, Trade English General Trade FAMILY & RELATIONSHIPS / Parenting / General Apr 13, 2021
$29.95 CAD
Active 7.52 x 9.27 x 0.88 in | 2.3 lb 392 pages Appetite by Random House
The definitive guide to childhood nutrition, packed with practical advice to support you through pregnancy, and up until your little one starts school. Food to Grow On gives you the tools to confidently nourish your growing child, and set them up with a positive relationship with food for life.

From the moment you know a baby is on the way, you want what’s best for your child. Enter Food to Grow On to coach you through every stage of feeding your child in their early years of life. Laid out in an easy-to- navigate question and answer style, this book provides practical advice and support from Sarah Remmer and Cara Rosenbloom, two trusted dietitians (and moms). With an empathetic tone and hint of we’ve-been-there-too humor, Food to Grow On is packed with hard-earned parenting wisdom and the very latest research in pediatric nutrition, so you will feel supported, understood, and ready to help your child thrive.

Included inside are answers to pressing questions like:

How often should I breastfeed or bottle-feed?

Should I spoon-feed or try baby-led weaning?

What do I need to know about raising a vegan child?

My toddler is a picky eater, what should I do?

How can I make school lunches my child will eat?

Sarah and Cara’s advice covers what to feed your child, but also dives deeper into how to feed your child. With this broad approach, you’ll learn eating well is much more than just the food you serve. It’s about cultivating positive experiences around food at every stage of your child’s development, whether they’re about to start solids or about to start school.

EASY Q & A FORMAT: The question-and-answer format makes the nutrition guide a quick and easy reference for parents to find exactly what they need to know, when they need to know it.

NOT JUST FOR BABIES: Covers prenatal nutrition right through to packed lunches for kids’ first days at school. The book provides a one-stop shop and a quality investment for parents who can keep using the reference over several years.

PERFECT GIFT: For expecting parents and evreyone with young children.

EXPERT AUTHORS: Sarah and Cara are registered dietitians who draw on research and scientific logic to provide solid, readable advice. Everyone thinks they know what’s best for your child. Both Sarah and Cara have established strong reputations and a vast network of connections within the US and Canadian industries to prove it.

SARAH REMMER  is a registered dietitian with a specialty in prenatal and pediatric nutrition,  and a passion for teaching parents how to raise children to have a positive relationship with food for life. Sarah shares her easy,  family-friendly recipes as well as nutritional and feeding advice on her blog,  and has contributed to many publications and television programs as an established expert on child and family nutrition.  She lives in Calgary with her three children where she operates her nutrition counseling practice, The Centre for Family Nutrition.

CARA ROSENBLOOM is a registered dietitian, journalist, and nutrition educator. She is the founder of the nutrition communications company Words to Eat By, where she offers writing, recipe development and dynamic presentations to a range of clients. She is the co-author of the award-winning cookbook, Nourish, and her writing has been published in The Washington Post, Today’s Parent, Chatelaine and more than 100 other notable publications. She lives in Toronto with her husband and two children.

Author Hometown: Calgary, AB/Toronto, ON

Marketing:





Leverage author’s social media channels including quote cards for social with takeaways/shareable piece of info - focus on hot button issues and misconceptions- things to get people talking



FB live “tour” with authors - leverage contacts like Mairlyn Smith, How to Eat, Mardi Michels…

Mailings to RDs, parenting influencers, top pediatricians

Outreach to new mom community - Facebook groups, mom websites, Baby Centre etc..

Leverage partnerships - Almonds, Peanuts, Eggs - buy copies of this book

Drive relationships with Ontario Public Health - Nutrition Connections

Facebook advertising targeting all groups



US Plans: 

Target parenting media including magazines and websites for review and excerpts

Work with authors corporate connections for events

Pitch local media in event cities

Influencer campaign

Facebook promotion





Publicity: Longtail strategy, not everything needs to happen around on-sale

Parenting magazines/websites/podcasts etc…

National media out of Toronto- broadcast, online, radio (Cara and Sarah) - no food demos, talks

Calgary media (Sarah only)

Educational events/talks



Author Website: www.wordstoeatby.ca, sarahremmer.com

Author Social Media: Instagram: @sarahremmer (6.3k), @wordstoeatby (2.5k); Twitter: @sarahremmer (2.4k), @cararosenbloom (4k)

“Parents, if you buy one book about how and what to feed your child, make it this one.”—Kim Shiffman, editor-in-chief, Today’s Parent

“Every nutrition question you have, from pregnancy through preschool, answered.”—Jill Castle, MS, RDN, creator of The Nourished Child and co-author of Fearless Feeding


“In over 40 years as a pediatrician, I have read many books on feeding babies and children. This one stands out. It comes from the hearts and minds of two experienced dietitians and mothers, who deeply care about empowering parents. With its wide range of information, told with compassion and wit, may this book nourish you and your child.”—Peter Nieman, MD, FRCP(C), FAAP, pediatrician and author


“As a pediatrician, I know that parents often feel anxious and confused about how best to feed their babies and toddlers. This wonderful book walks parents though the ABCs of childhood nutrition with lots of practical tips and fun facts. I highly recommend it!”—Aaron Lindzon, MD, pediatrician


“An excellent resource that effectively translates nutrition and feeding research into practical tips, which parents can easily use to feed their children.”—Jess Haines, PhD, RD, associate professor & co-director of the Guelph Family Health Study, University of Guelph

“These dietitian-moms have both the expertise and the empathy parents need, and this useful, friendly guide is full of sensible advice that you can put into place right away.” Sally Kuzemchak, MS, RD, blogger at www.realmomnutrition.com and author of The 101 Healthiest Foods for Kids

“Say goodbye to picky eaters and nutritional worries! With the science behind the food your family needs, plus super easy meal ideas, Food to Grow On should be a staple in every parent’s home.”—Erica Ehm, publisher of www.yummymummyclub.ca

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