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Yoga

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    9780525506614 Electronic book text, Reflowable, , EPUB 9780593168806 Downloadable audio file
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    Distributor: Random House, Inc. Availability: On Sale Date:Apr 07, 2020 Carton Quantity:24 $22.00 CAD
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Laughter Yoga
Daily Practices for Health and Happiness
By (author): Madan Kataria M.D. Foreword by: Andrew Weil M.D.
9780143134947 Paperback, Trade English General Trade SELF-HELP / Personal Growth / Happiness Apr 07, 2020
$22.00 CAD
Active 5.1 x 7.7 x 0.7 in | 0.44 lb 256 pages 8-PAGE 4-COLOR PHOTO INSERT (ON INSERT STOCK) Penguin Publishing Group Penguin Life
Could you use a good laugh? This definitive guide by the founder of the worldwide laughter yoga movement will show you how to giggle your way to good health!

Bring laughter into your life at any time of day—no special equipment needed, no new wardrobe, no expensive classes, not even a sense of humor!

Laughter yoga is all about voluntary laughter—how you can learn to laugh even in the absence of humorous stimuli, and reap the extraordinary, scientifically proven benefits, which include stress reduction, pain relief, weight loss, heightened immunity, and, especially, enhanced mood: If you act happy, you’ll become happy—your body can’t tell the difference!

Children laugh more than 300 times a day, adults fewer than fifteen. But it’s easy to start laughing again. The exercises in this book combine voluntary laughter with yogic breathing to give you a full body-mind workout. And it turns out that laughter is the fastest way to reduce stress and the best kind of cardio: Ten minutes of hearty laughter is equal to thirty minutes on the rowing machine.

With Laughter Yoga, join the growing worldwide movement and discover how laughter really is the best medicine.

A PENGUIN LIFE TITLE

GROWING WORLDWIDE MOVEMENT, with 16,000+ laughter clubs and 500,000+ laughter yogis in 108 countries, and five to ten new laughter clubs created every week. Corporations, schools, hospitals, prisons, and senior centers all over America now offer laughter yoga classes to release stress and promote overall health and wellbeing.

POWERHOUSE AUTHOR who devotes himself full-time to promoting laughter yoga and travels at least half the year giving keynote workshops and public seminars and training a worldwide network of laughter yoga professionals.

THE DEFINITIVE BOOK ON THE SUBJECT, written by the founder and leader of the movement—who was the subject of a New Yorker profile (bit.ly/2Nfsbct) and has been called “the guru of giggling” (The Times, U.K).

PUBLISHING FOR NATIONAL STRESS AWARENESS MONTH (April) AND WORLD LAUGHTER DAY (the first Sunday in May)

PRIMED FOR ATTENTION: A Wikipedia page and 31,000 Instagram posts tagged #laughteryoga give us a strong foundation on which to build awareness of this next big global lifestyle trend, following ikigai, hygge, and forest bathing.

Madan Kataria, M.D., “the guru of giggling” (The Times, U.K.), is the founder of the laughter yoga club movement that started in 1995 in Mumbai. He has conducted seminars and workshops around the world for such organizations as UBS, Emirates Bank, IBM, Hewlett-Packard, and Volvo. He has also been featured on The Oprah Winfrey Show, CNN, and ABC, and is associated with an increasing number of medical research projects analyzing the benefits of laughter. Retired from medical practice, he devotes all his time to writing, teaching, coaching, and training laughter leaders in order to foster the spread of laughter clubs. He is the creator of World Laughter Day, which is celebrated on the first Sunday of every May.

Andrew Weil, M.D. (foreword) is the New York Times bestselling author of numerous books, including Spontaneous Happiness, Spontaneous Healing, and Healthy Aging. A world-renowned pioneer in the field of integrative medicine, he is the founder and director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center.

Author Residence: Mumbai, India (author); Tucson, AZ (foreword author)

Marketing: Online advertising

Social media and online promotion

Facebook / Twitter / Instagram



Publicity: National TV and Radio Interviews

National Print and Online Features

Health / Fitness / Self-help Media Attention



Author Website: LaughterYoga.org; DrWeil.com (foreword)

Author Social Media: Facebook.com/MadanKataria, Facebook.com/LaughterYoga; Twitter: @Kataria1955, @DrWeil; Instagram: @DrWeil

Acclaim for the Practice of Laughter Yoga
 
“Laughter yoga is a perfect way to laugh and get exercise at the same time. It approaches laughter as a body exercise so it’s easy to laugh even if you’re depressed or in a bad mood…. I’ve tried it, and it works.” —Oprah Winfrey
 
“I can’t think of any other ­mind-body technique that has caught on this way. I told [the] American Senate Committee during a hearing about healthcare reform that laughter yoga could help lower American healthcare costs.” —Andrew Weil, M.D.
 
“Laughter yoga exemplifies a form of ’right-brain thinking’ that managers should promote.” —Daniel H. Pink, New York Times bestselling author of A Whole New Mind
 
“Laughter connects you with people. It’s almost impossible to maintain any kind of distance or any sense of social hierarchy when you’re just howling with laughter. Laughter is a force for democracy.” —John Cleese, after visiting a laughter club in Mumbai during the filming of BBC’s TV series The Human Face
 
“An ideal tool for complete body-mind wellness…Laughter increases the supply of oxygen to body tissues, boosts immunity, relieves pain, lowers stress, and even helps protect against heart disease, diabetes, arthritis, migraines, and cancer. It is a powerful technique: safe, easy, and a lot of fun.” —Andrew Weil, M.D., from the Foreword

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