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Cooking at Home

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    9781948703116 Electronic book text, Reflowable, , EPUB, $40 CAD
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    Distributor: Random House, Inc. Availability: On Sale Date:Mar 26, 2020 Carton Quantity:10 $40.00 CAD
    $35.00 USD
  • Catalogues

Foolproof Fish
Modern Recipes for Everyone, Everywhere
9781948703109 Hardcover English General Trade COOKING / Specific Ingredients / Seafood Mar 26, 2020
$40.00 CAD
Active 8.81 x 10.25 x 1.03 in | 2.94 lb 384 pages America''s Test Kitchen America's Test Kitchen
Fresh, modern flavors, 198 recipes that accommodate multiple kinds of fish, and plenty of fish facts will inspire you to dive into seafood cookery with confidence.

For many home cooks, preparing seafood is a bit of mystery. But I’m going to let you in on a little secret: Cooking great-tasting seafood is easy and anyone, anywhere can do it. (That means you!) Our newest cookbook provides you with everything you need to create satisfying and healthy seafood meals at home.

We explore how to buy quality fish and dive deep into all the varieties of fish available, from light and flaky to rich and meaty. You’ll get answers to all of your seafood related questions and practical tips and tricks for handling fish. But the recipes are where things get really exciting. From sumptuous appetizers and savory soups and stews to easy weeknight dinners and company-worthy fare (and a lot more), you’ll learn just how rewarding it is to prepare seafood at home. We’ve also included substitution information for each recipe. So if you can’t find a certain kind of fish or if you don’t like the type used in the recipe, you can use any of the listed substitutions and still achieve great results. Clever, right?

Having delicious, healthy (and easy) recipes to cook at home is more important than ever.

We hope you’ll give seafood cookery a chance. You won’t regret it.

Substitution advice allows you to make a recipe with the fish you’re able to find. Just because a recipe calls for cod doesn’t mean another flaky white fish won’t do, like haddock or hake. Any time there’s a worthy alternative, we’ll include it in a substitution box so you can make these vibrant recipes no matter your access.

Learn the everyday need-to-know fish recipes. The chapters open with one on the core fish recipes that display easy, essential, transferable techniques—think Pan-Seared Salmon Steaks, Perfect Poached Fish, Sautéed Tilapia, and Clams Steamed in White Wine. You can serve these preparations with one of the many sauce or relish recipes we provide, and pair them with your favorite sides. Once you learn these basics, the rest of fish cookery is about applying these techniques to multicomponent dishes.

Be inspired by flavorful, foolproof, globally-inspired recipes. You’re going to cook more fish if the recipes are appealing and approachable. Make dinner easy with our quick-to-prepare fish dishes—along with the guarantee that they’ll be satisfying and great-tasting. Miso-Glazed Salmon, Pan-Seared Tilapia with Blistered Green Beans and Pepper Relish, Brazilian Shrimp and Fish Stew (Moqueca), and Mediterranean Couscous Salad with Smoked Trout are weeknight-friendly and sure to please.

Cook the fish you love, but also learn new types to try. Recipes are listed in the front of the book by fish type so you can easily identify a fresh preparation of one of your go-to purchases. But we’ll also empower you to move beyond the go-to. Stick only to salmon because you know how to cook it? We’ll help you find varieties you also might like (arctic char, for example, is similar in flavor to salmon).

We demystify how to purchase fish. Is fresh fish better than frozen? What should you look for at the fish counter? What if you’re interested in seafood sustainability? We teach you how to shop for seafood with confidence.

America’s Test Kitchen is well-known for its top-rated television shows with more than 4 million weekly public television viewers, bestselling cookbooks, magazines, websites, and cooking school. The highly reputable and recognizable brands of America’s Test Kitchen, Cook’s Illustrated, and Cook’s Country are the work of over 60 passionate chefs based in Boston, Massachusetts, who put ingredients, cookware, equipment, and recipes through objective, rigorous testing to identify the very best. Discover, learn, and expand your cooking repertoire with Julia Collin Davison, Bridget Lancaster, Jack Bishop, Dan Souza, Lisa McManus, Tucker Shaw, Bryan Roof, and our fabulous team of test cooks!

Author Residence: Boston, MA

Author Hometown: Boston, MA

Marketing: X3 Email marketing messages  to 2.7M ATK emails, starting 6 weeks prior to publication, Inclusion in ATK Newsletters sent to 1.6M fans, Cook’s Illustrated magazine Wrap Takeover for top titles, Expanding footer on the ATK websites—prominent placement that drives directly to buying the book, Specific landing page to reach the large prospect audience visiting from social and organic search, Local and national outreach (Good Day NY, Weekend Today, Dr. Oz, Hallmark Home & Family), Broad outreach to print/digital reports, bloggers with video assets.

Publicity: Local and national, print, television and radio outreach, “Top Fish Fears” survey data results to coincide with launch, Influencer Engagement, Blogger email blast, Digital marketing campaign.

“’Fish shouldn’t be scary,’ the team at America’s Test Kitchen writes in the introduction to this wildly useful guide to cooking fish and shellfish. They make good on the promise to demystify cooking seafood, serving up 198 easily sourced and prepared recipes, offering advice on techniques such as breaking down a lobster or prepping salmon, and dispensing tips on buying seafood (’fish should smell sweet like the sea’)…The book’s depth, breadth, and practicality makes it a must-have for seafood lovers.”—Publisher’s Weekly

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