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Cooking at Home

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    9780593137628 9780593137635 9780451497024 Electronic book text, Reflowable, , EPUB
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    Distributor: Penguin Random House Availability: Available On Sale Date:Oct 22, 2019 Carton Quantity:10
  • Catalogues

Nothing Fancy
Unfussy Food for Having People Over
By (author): Alison Roman
9780451497017 Hardcover English General Trade COOKING / Courses & Dishes / General Oct 22, 2019
$42.50 CAD
Active 8.22 x 10.27 x 1.09 in | 2.89 lb 320 pages 100 4C PHOTOS Potter/Ten Speed Press/Harmony Clarkson Potter
Feeding friends—and feeding yourself—is an unfussy affair with social media superstar and newly minted New York Times columnist Alison Roman

Just as Martha Stewart introduced a generation to entertaining nearly forty years ago, so now Alison Roman reinvents the dinner party as a relaxed gathering for our current culture where dining out is increasingly expensive and everyone is craving down time connecting with friends. In Nothing Fancy, Alison brings her signature laid-back, approachable style and visually stunning recipes that are high on wow factors and low on effort to dishes designed to be enjoyed with others, whether for an impromptu Tuesday dinner with a neighbor or a Saturday-night hang with the gang. From a special plate of lamb chops “for the table” to a who-doesn’t-love-a-baked-potato bar to Overnight Foccacia Tonight, each of these 150 recipes is brand new and signature Alison. Here, too, are plenty of Alison-isms, such as forget wine pairings and drink what you like, don’t stress about parsley stems, and yes, you can ask the guests to help with the dishes.

FOOD AND LIFESTYLE MEDIA STAR: Since Dining In was published, Alison has grown her Instagram to 185,000 and established herself as a master of the platform: Her recipes, most notably “The Cookies” and “The Stew,” often go viral. In the last year, she’s debuted a biweekly column in the New York Times Food section and a book-adjacent column in Bon Appétit, “Party Tricks.” The face of the current lifestyle Zeitgeist, Alison is featured in ad campaigns for J. Crew, Madewell, Bumble, Domino, Kerrygold, and more.

“IT’S NOT ENTERTAINING; IT’S HAVING PEOPLE OVER”: Alison first shared her no-fuss entertaining philosophy in a widely shared Bon Appétit article “It’s Not Entertaining; It’s Having People Over,” giving millennials a new mantra for their own style of cooking with friends.

SOCIAL MEDIA MASTER: Mother of “The Cookies,” which went viral last year, and, more recently, “The Stew,” both of which were featured on almost every major media outlet, from Today to People, Alison is a true influencer and a paragon of a social media native. She connects with her fans and continues to grow her following by reposting their photos of her recipes.

PACKAGE: Nothing Fancy complements Dining In: it is the same trim size with a stunning inset photo: the two books look great together.

ALISON ROMAN is a columnist for the New York Times Food section and Bon Appétit. The author of Dining In, she is a social media, lifestyle celebrity known for her casual yet fashionable style whether in the kitchen or out in the world and is featured in ads for J. Crew, Madewell, Bumble, Kerrygold, and more. Alison has worked professionally in kitchens such as New York’s Momofuku Milk Bar and San Francisco’s Quince. A native of Los Angeles, she lives in Brooklyn.

Author Residence: Brooklyn, NY

Author Hometown: Los Angeles, CA

Marketing: Online advertising

Social media advertising

Author social media promotion

Social media promotion through PRH and Clarkson Potter platforms

Online promotion through PRH sites, such as TASTE and PUNCH

Partnerships with targeted brands for giveaways and promotion

Influencer mailing

Custom collateral for use at events



Publicity: National publicity

National TV

National and local print

National and local radio

5- to 8-city tour

Videos to be filmed for author use and promotion



Author Website: www.alisoneroman.com/

Author Social Media: Instagram: 196k;Twitter: 9.3k; Facebook: 3.2k

“Ms. Roman offers recipes in Nothing Fancy that are crunchy, cheesy, tangy, citrusy, fishy, smoky and spicy. . . . They work, and not only for company . . . squash scattered with spiced pistachios or pasta with chorizo bread crumbs and broccoli rabe could appear anytime. For dinner parties, she provides cocktail recipes, extra snacks and pep talks so urgent and encouraging that having people over for leg of lamb and tiramisù suddenly seems like a bucket-list event.”—Julia Moskin, The New York Times

“Roman makes food more interesting. . . . [Nothing Fancy] has a why-didn’t-I-think-of-that simplicity.”The New Yorker

“[Roman] could offer a master’s program in Approachable Recipe. . . . [Nothing Fancy is] a manual not just for dinner, but for life.”The Washington Post

Nothing Fancy is like an all-access pass to [Roman’s] stunning-yet-relaxed recipes.”HuffPost, “Best Cookbooks to Give as Gifts”

“The title of this book says it all. Alison Roman delivers relaxed-but-impressive, easily executed, people-pleasing food like single-pot dishes of aromatic coconut-braised chicken and chickpeas and sheets of lemon turmeric tea cake.”Forbes

“The recipes will provide well for friendly dinner parties, while still being straightforward enough to cook quickly on a midweek evening after work.”Vogue

“Roman's recipes are elegant but straightforward, impressive but actionable, with an emphasis on easy vegetables (like peppers with yuzu), homespun desserts (like blackberry and cornmeal cake), and show-stopping entrees (like lamb chops for the table).”Esquire

“This follow-up to Dining In answers the perennial question of what to serve when people are coming over as only Alison can: with legit fun ideas—Pizza Night! Baked Potato Bar!—and unfussy recipes. (I’ve already bookmarked ‘A Very Good Lasagna’ and ‘Casual Apple Tart.’)”—Julia Kramer, deputy editor, Bon Appétit

Nothing Fancy’s recipes are on-trend but unpretentiously so. . . . Most relevant of all is Roman’s attitude toward hosting: that all of us can do it, that we should embrace the imperfections of our plans, and that it’s more fun to try than to stress. . . . Roman is leading the charge in revitalizing the art of gathering your community around the dinner table.”Eater

“In her signature wry voice, Roman lays out simple and elegant recipes, recipes including spritzes, coconut-braised chicken and chickpeas, celery and fennel with walnuts and blue cheese, and more. It’s worth noting that one of our editors already took a crack at the lemony turmeric tea cake, to delicious results. (Also worth mentioning: the DIY martini bar.)”Food & Wine

“This has to be one of the most anticipated cookbooks of the year—Alison Roman’s Dining In is a modern day classic, and her new work is sure to join it on scores of ‘best’ lists soon enough. It focuses on having people over for dinners that are the opposite of fussy, but are still festive (just witness the DIY martini bar guide within its pages for proof).”Chowhound

“In this follow-up to the award-winning Dining In, [Roman] transitions her signature breezy panache to that most fear-inspiring topic: entertaining (or, as Roman likes to call it, ‘having people over’). But the recipes are just as laid-back and uncomplicated to attempt on an average weeknight, when you're cooking for yourself.”Food52

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