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Cooking at Home

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  • Other Formats

    9780525576563 Electronic book text, Reflowable, , EPUB
  • Sales Rights

    For sale with exclusive rights in: AS CA GU MP PH PR UM US VI For sale with non-exclusive rights in: AD AE AF AI AL AM AO AQ AR AT AW AX AZ BA BE BF BG BH BI BJ BL BO BQ BR BT BV BY CD CF CG CH CI CK CL CN CO CR CU CV CW CZ DE DJ DK DO DZ EC EE EG EH ER ES ET FI FM FO FR GA GE GF GL GN GP GQ GR GT GW HK HM HN HR HT HU ID IL IR IS IT JP KG KH KM KP KR KZ LA LB LI LR LT LU LV LY MA MC MD ME MF MG MH MK ML MN MO MQ MR MX NC NE NF NI NL NO NU OM PA PE PF PL PM PS PT PW PY QA RE RO RS RU SA SE SI SJ SK SM SN SR SS ST SV SX SY TD TF TG TH TJ TK TL TM TN TR TW UA UY UZ VA VE VN WF YT Not for sale in: AG AU BB BD BM BN BS BW BZ CC CM CX CY DM FJ FK GB GD GG GH GI GM GS GY IE IM IN IO IQ JE JM JO KE KI KN KW KY LC LK LS MM MS MT MU MV MW MY MZ NA NG NP NR NZ PG PK PN RW SB SC SD SG SH SL SO SZ TC TO TT TV TZ UG VC VG VU WS YE ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date:Oct 15, 2019 Carton Quantity:16
  • Catalogues

You Suck at Cooking
The Absurdly Practical Guide to Sucking Slightly Less at Making Food: A Cookbook
By (author): You Suck at Cooking
9780525576556 Hardcover English General Trade COOKING / Methods / Quick & Easy Oct 15, 2019
$25.99 CAD
Active 7.28 x 9.28 x 0.8 in | 1.73 lb 224 pages 35-40 4C PHOTOS; 25 LINE DRAWINGS Potter/Ten Speed Press/Harmony Clarkson Potter
From the mysterious voice behind the wildly popular, slapstick YouTube channel comes a 60-recipe cookbook for people who can’t cook, love to laugh, or both. In the signature tutorial-style of the videos, You Suck at Cooking delivers illustrated how-to’s for kitchen basics, tips and tricks, fabulous sandwiches, and even funky diet trends. It’s as useful as it is hilarious.

Cooking is not all straight faces and Fancy Cooking School techniques—especially not on the wildly popular YouTube cooking channel You Suck at Cooking (1.7 million YouTube subscribers). Home cooks are drawn to recipes that are easy to follow and use unintimidating ingredients, but taste like a million bucks. If that sounds too good to be true, think again. You Suck at Cooking does all that and adds a hearty pinch of comedy to boot. The tutorial style of the uber popular videos translate remarkably well onto these quirky, illustrated pages that outline the basics of cooking. You Suck at Cooking delivers voicey essays like “You Shouldn’t Eat Octopus Because They’re Smarter Than You” as well as fun lessons for every meal from breakfast to dessert and everything in between. So whether you’re making simple dishes like an Open-Faced Cucumber Sub, Sweet Potato Chips, or Zucchini Butter Noodles, or conquering stunners like Maple Baked Salmon or Spicy Peanut Butter Soup, you’ll get a personalized degree in not sucking.

MASSIVE AND GROWING AUDIENCE: Since posting the first tutorial video in January 2015, You Suck at Cooking has gained 1.6m YouTube subscribers around the world with over 150 billion total views and 35k Instagram followers, with no sign of slowing down. Since 2017, YSAC’s YouTube audience (74% of whom are 18 to 34) has grown 73 percent, with a recent video garnering nearly 600k views in just three days.

BACK TO BASICS: While You Suck at Cooking is not a guide to cooking like a chef, it’s a how-to for regular people who want to cook regular food that’s also insanely good and super easy. With satirical but informative sections on cooking utensils, must-know basic techniques, and a simple, affordable pantry, this little book is a handy guide.

MILLENNIAL APPEAL: YouTube is the top-performing social media platform among millennials, Generation Zers, and teens. Being based on a popular YouTube channel, You Suck at Cooking will have a huge, expectant audience of young cooks, especially millennial men, waiting for a hard copy to add to their color-coordinated shelves. You Suck at Cooking not only makes cooking easy but also encourages social engagement via video comments as well as on Twitter—not to mention the humor and illustrations are very much in line with ever-popular memes (aka millennial kryptonite).

Started in 2015, You Suck at Cooking is an anonymous YouTube cooking channel with over 1 million subscribers.

Marketing: Advertising on social, particularly YouTube 



Promotions on authors’ sites, social accounts, and existing brand contacts



Digital marketing collateral for social



Finished book buzz mailing



Potential feature on TASTE



 

Publicity: National print and online review and feature attention

National radio and podcast 



Author Website: www.youtube.com/yousuckatcooking

Author Social Media: YouTube: You Suck at Cooking - 1.7m; Instagram: @yousuckatcooking - 36.5k; Twitter: @yousuckatcooking - 30.9k

“This book is the antidote to precious food culture, and it’s the first cookbook to ever make me repeatedly LOL. The (anonymous) author turns the expected on its head in a voice that’s perhaps best described as Super Mock Textbook. . . . The recipes herein could become anyone’s favorite go-tos.”BookPage (starred review)

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