MASSIVE AND GROWING AUDIENCE: Since posting the first tutorial video in January 2015, You Suck at Cooking has gained 1.6m YouTube subscribers around the world with over 150 billion total views and 35k Instagram followers, with no sign of slowing down. Since 2017, YSAC’s YouTube audience (74% of whom are 18 to 34) has grown 73 percent, with a recent video garnering nearly 600k views in just three days.
BACK TO BASICS: While You Suck at Cooking is not a guide to cooking like a chef, it’s a how-to for regular people who want to cook regular food that’s also insanely good and super easy. With satirical but informative sections on cooking utensils, must-know basic techniques, and a simple, affordable pantry, this little book is a handy guide.
MILLENNIAL APPEAL: YouTube is the top-performing social media platform among millennials, Generation Zers, and teens. Being based on a popular YouTube channel, You Suck at Cooking will have a huge, expectant audience of young cooks, especially millennial men, waiting for a hard copy to add to their color-coordinated shelves. You Suck at Cooking not only makes cooking easy but also encourages social engagement via video comments as well as on Twitter—not to mention the humor and illustrations are very much in line with ever-popular memes (aka millennial kryptonite).
“This book is the antidote to precious food culture, and it’s the first cookbook to ever make me repeatedly LOL. The (anonymous) author turns the expected on its head in a voice that’s perhaps best described as Super Mock Textbook. . . . The recipes herein could become anyone’s favorite go-tos.”—BookPage (starred review)
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