With 165+ recipes, Bobby Flay opens up his home and shares his bold, approachable style of cooking for family and friends, along with his no-nonsense, essential advice for home cooks.
Welcome to Bobby’s, where powerhouse flavors rule the day. In his most personal cookbook yet, Bobby shares over 165 bold, approachable recipes he cooks at home for family and friends, along with his well-earned secrets for executing them perfectly. Everyday favorites—from pan-seared meats and hearty pastas to shareable platters of roasted vegetables, bountiful salads, and casual, homey desserts—go bigger and bolder with Bobby’s signature pull-no-punches cooking style. Expect crowd-pleasing classics taken to the next level with exciting flavors, such as Spanish-style shrimp and grits, pumpkin pancakes with apple cider syrup, and sticky-savory-sweet Korean BBQ chicken. Riff on go-to dishes just as Bobby does with his master recipes for essentials, along with creative variations that take the base recipe in a range of directions to suit your mood, such as crispy bacon glazed with pomegranate molasses, deviled eggs topped with fried oysters, and mussels steamed in a heady green curry broth. With Bobby by your side, cooking at home just got a lot more exciting.
FOUNDATIONAL COOKBOOK WITH A TWIST: A huge part of Bobby’s TV persona is his ability to learn and perfect classic recipes across cuisines, then twist them to his style, applying his signature bold flavors and flair—this book reflects that style.
GETTING PERSONAL: In Bobby Flay Fit, we began to see a more personal side of Bobby. When Bobby cooks at home, it is most likely while entertaining friends and family, and now fans can share in these comforting, crowd-pleasing recipes. Photos were shot in Bobby’s NYC apartment and Hamptons home, which readers have not yet seen as much of.
STAR POWER: Bobby is one of the most-recognized celebrity chefs and has an incredible following and engagement on social media. He continues to appear on numerous Food Network shows, including Beat Bobby Flay, Barbecue Addiction, and Food Network Star.
Marketing: Online advertising campaign
Social media campaign
Promotion on Bobby’s website, BobbyFlay.com, and newsletter
Extensive influencer campaign
Promotion with Bobby’s brand partners
Buzz mailing to Bobby’s network
Promotional material available for Bobby’s restaurants
Publicity: National Publicity
National & Local Radio
National & Local Print
Author Website: bobbyflay.com
Author Social Media: Twitter: @bflay, 2.7M followers; Instagram: @BobbyFlay, 889K followers; Facebook: @chefbobbyflay, 816K