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    Distributor: Penguin Random House Availability: Available On Sale Date:Aug 27, 2019 Carton Quantity:14
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Eat More Plants
Over 100 Anti-Inflammatory, Plant-Based Recipes for Vibrant Living
By (author): Desiree Nielsen
9780735235717 Paperback, Trade English General Trade COOKING / Health & Healing / General Aug 27, 2019
$32.00 CAD
Active 7.51 x 10.01 x 1.01 in | 2.05 lb 304 pages FULL-COLOUR PHOTOS THROUGHOUT Penguin Canada
 
Taste Canada Awards - Health and Special Diet Cookbooks 2020, Winner
National Bestseller

Restore and energize your health with this stunning collection of plant-based recipes chock-full of powerful, anti-inflammatory foods that heal.


Revolutionize your approach to a healthy diet with the power of plant-based foods and follow one simple rule—eat more plants. Whether you are vegan, vegetarian, flexitarian, or meat-eater, we can all benefit from eating more plants for vibrant living. Eat More Plants shows you how to transform your diet with powerful anti-inflammatory, nutrient-dense plants, and to create delicious meals to support your immune system, gut health, fight disease, reduce stress, and restore balance.

In Eat More Plants, registered dietitian Desiree Nielsen shows you a myriad of ways to add the most healthful gluten-free, plant-based foods to every meal. Packed with more than 100 anti-inflammatory recipes to meet the demands of modern life, including Blackberry Ginger Muffins, Edamame Hula Bowl with Almond Miso Sauce, Socca Pizza with Zucchini, Olives, and Basil, Creamy Pasta with Smoked Tofu and Kale, Green Machine Burgers, Tahini Date Shakes, Pineapple Ginger Cream Tart, and Cocoa Cherry Brownies. Along with expert advice on understanding inflammation and the power of plants, the book includes a 21-day meal plan to help you eat more plants!

Publication History: Original Trade Paperback

HOT TOPIC: Millions of people suffer from chronic inflammation (more than 25 million Americans have asthma, 24 million Americans have diabetes, and arthritis and joint disease affects 43 million people in the United States).

VEGAN DIET HUGELY POPULAR: Plant-based eating is mainstream and continues as an optimal diet for longevity and well-being. This book with anti-inflammatory plant-based ingredients will appeal to a wide and engaged audience.

SUBJECT EXPERT: A registered dietitian, Desiree helps clients restore their health in her private practice. In addition, she is a member of the editorial advisory board for Alive magazine in the US and a spokesperson for Bio-K+. The author is host of the TV show The Urban Vegetarian that airs on Gusto TV (Canada) and Z Living Channel and streams on Pluto TV (US).

NORTH AMERICAN SPEAKER: Author regularly speaks at conferences across North America, including big US Food & Nutrition Conference & Expo (FNCE) and ExpoWest. The author will be pursuing additional US speaking engagements.

ONLINE ENGAGEMENT: Instagram, 5.2k followers (79% Canada/12% US), Facebook 4.7k followers (75% Canada/7% US), Twitter 6.1k followers (75% Canada/7% US), Blog 15k unique visitors a month (83% Canada/11% US).

ORIGINAL TRADE PAPERBACK: Gorgeously designed OTPB with French flaps featuring colour photography throughout.

DESIREE NIELSEN is a registered dietitian, author of Unjunk Your Diet, and host of The Urban Vegetarian, a cooking show on Gusto TV and Z Living. She is regularly quoted in publications such as Best Health, Canadian Living, Chatelaine, Family Circle, SELF Magazine, Hello Canada, and MindBodyGreen. Desiree appears monthly on Global BC Weekend and Breakfast Television (Vancouver). She is a member of the editorial advisory board of Alive magazine, US edition.

Author Residence: Vancouver, British Columbia

Author Hometown: Vancouver, British Columbia

Marketing: Facebook advertising

Instagram advertising

Holiday social media advertising

New Year, New You social media advertising

Food influencer / author finished copy mailing

Author social content

Penguin Canada social content



US Plans:

National review mailing targeting outlets such as Alive Magazine, Shape and O Magazine

Targeted mailing to food & lifestyle sites such as Goop, MindBodyGreen and Huffington Post

Influencer campaign

Social media promotion



Publicity: Author tour in Vancouver (week of on-sale) and Toronto (post-TIFF)

Leverage author’s relationship with B.C.-based media outlets like Global BC Weekend and Breakfast Television Vancouver

Target key national and local broadcast media in Toronto for segments and demos. (outlets include The Social, The Marilyn Denis Show, Cityline, Your Morning, Global’s The Morning Show, etc.)

Engage print media – dailies, magazines, and syndication – including outlets like Chatelaine, Hello! Canada, and House & Home, for excerpt opportunities

Launch party in Vancouver

FINALIST for the Taste Canada Awards
A Globe and Mail Bestseller


Praise for Eat More Plants:

“I've experienced the amazing benefits of a plant-based diet first hand. Eat More Plants is packed with illuminating health information and mouthwatering recipes that will encourage you to add more plants to your diet and enjoy doing so at the same time!"
—Angela Liddon, New York Times bestselling author of The Oh She Glows Cookbook and Oh She Glows Every Day

“Every single person on the planet can benefit from eating more plants. Doing so deliciously can be a challenge if you're not creative in the kitchen, but not with Desiree's nourishing and filling recipes. I can't wait to make the Lebanese Turmeric Cake!”
—Joy McCarthy, CNP and bestselling author of Joyous Health and Joyous Detox

"In this vivid collection of recipes, Desiree shows you how to enjoy life while also feeling your absolute best. Each dish is naturally delicious, beautiful, and satisfying, but also magically anti-inflammatory, nutrient-dense, totally plant-based, and energizing too.
—Laura Wright, award-winning blogger and author of The First Mess Cookbook

“Desiree Nielsen is deeply knowledgeable about plant-based nutrition and skilled at creating unique, accessible recipes. With this gem of book in-hand, I know my family will definitely eat more plants!”
—Leah Garrad-Cole, author of It All Begins with Food

“Desiree's recipes tick all the boxes: nutritious, beautiful, and plant-based. Her stunning new cookbook will absolutely become a staple in my kitchen!
—Erin Ireland, Founder of ItsToDieFor.ca and It’s to Die for Fine Foods

“[Nielsen’s recipes] have got our stomachs grumbling . . . From an inflammation-fighting latte to a delightful green macaroni, eating healthy (and vegan) has never tasted better.”
The Loop

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