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Cooking at Home

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    9780147531094 Electronic book text, Reflowable, , EPUB
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    Distributor: Penguin Random House Availability: Available On Sale Date:Apr 09, 2019 Carton Quantity:12
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Let Me Feed You
Everyday Recipes Offering the Comfort of Home
By (author): Rosie Daykin
9780147531087 Hardcover English General Trade COOKING / Courses & Dishes / General Apr 09, 2019
$35.00 CAD
Active 8.27 x 10.28 x 1.15 in | 2.58 lb 288 pages FULL COLOUR THROUGHOUT Appetite by Random House
Rediscover the simple pleasure of cooking for those you love with more than 100 delicious recipes for breakfast, lunch, dinner and, of course, dessert.

TASTE CANADA AWARDS GOLD WINNER

Rosie Daykin, founder of Butter Baked Goods and bestselling author of Butter Baked Goods and Butter Celebrates!, realized early on that her talent in life is feeding others. For her, cooking is a way of starting a conversation—a way of saying “thank you,” “I love you,” or simply “tell me about your day”—with something much tastier than just words.

Rosie’s cooking is as unfussy and straightforward as it is delicious and beautiful. Given how busy life can be, she doesn’t believe making a comforting home cooked meal should make it any more complicated—because complicated doesn’t always mean better.

Let Me Feed You is a warm, humorous cookbook full of easy-to-follow recipes destined to become new favorites. It is a celebration of everyday life at home, filled with beautiful photography, funny stories, and Rosie’s love of blue and white stripes. Let Me Feed You is the perfect gift for yourself, or for anyone in your life who has fed you, or loved you.

PERFECT GIFT FOR MOM: A celebration of everyday life at home, this cookbook of easy-to-make recipes is the perfect present for Mother’s Day.

HUGELY SUCCESSFUL BRAND: Butter Baked Goods and Butter Celebrates have sold more than 42k copies in Canada and 21k copies in the US. Butter Baked Goods’ products are sold at more than 300 gourmet grocery stores and high-end retailers across North America (Whole Foods, Crate and Barrel, Pusateri’s and Chapters Indigo).

ENGAGED SOCIAL FOLLOWING AND MEDIA-FRIENDLY: Instagram: 27K followers (55% Canada; 30% US); Rosie is regularly featured on TV and has been written about by Elle, Chatelaine, Canadian Living, Globe and Mail, O magazine, Sunset, and many more.

ACCESSIBLE TO EVERYONE: no fancy techniques, no exotic ingredients; this is simple home cooking at its best.

GORGEOUS DESIGN AND PHOTOGRAPHY: Packed with beautiful photography from award-winning photographer Janis Nicolay, and an immersive design that leads you into the heart of Rosie’s home.

ROSIE DAYKIN is the owner of Butter Baked Goods in Vancouver, Canada, and the bestselling author of Butter Baked Goods and Butter Celebrates! She has been a passionate home cook since she was six years old. After a career as an interior designer, she transformed her dream of opening a bakery into a phenomenal success story, with products sold at 300 fine retailers across the world. She lives in Vancouver with her husband, Paul; their daughter, India; one fat cat, Brian; and a small dog, Pickle.

Author Residence: Vancouver, BC

Author Hometown: Vancouver, BC

Marketing: Canadian Plans:

• Recipe cards for retailers

• Large food blogger mailing (Canada and US)

• Promotion of the book on Butter’s social channels and website

• Work with Indigo around cross-merchandising opportunities

• Pinterest and Instagram campaigns around Mother’s Day

• 73 Questions style video

- Influencer event at Rosie’s home



US Plans:

Longlead targets include Good Housekeeping, O Magazine, Bon Appetit, Food & Wine and Real Simple



Review mailing to outlets such as Food52, The Kitchn, Design Sponge, Cup of Jo and The Splendid Table



Online Marketing Campaign leading up to Mother’s Day



Newsletter advertising

 

Publicity: - National print support from the Globe & Mail, Toronto Star and the National Post (expecting national syndication across the Postmedia chain)

- National TV opportunities to include CTV Your Morning, Global TV Morning, CTV The Social, CTV Marilyn Denis

- Vancouver Launch Event

Author Website: butter-baked-goods.myshopify.com

Author Social Media: Instagram: 26.4K followers, Twitter: 1.6K followers, Facebook: 9.2K likes

"The honest and heartfelt dishes in Let Me Feed You left me salivating for more! Woven with tips, techniques, warm personal style and intimate snippets, you'll think of Rosie as a long lost friend by dessert. Feed, be fed and cherish these lovingly simple and inspiring everyday recipes for years to come! —Erin French, The Lost Kitchen

"In her new cookbook, the bestselling author of Butter Baked Goods and Butter Celebrates! shows novice and experienced cooks alike just how easy and rewarding it is to create classic comfort foods at home, for breakfast, lunch and dinner." —Eat North

"[Rosie Daykin’s] latest book incorporates a lot of beautiful details from her personal life—including the story of an elderly family pup. The book also includes a host of savoury and sweet recipes—like a curried chicken sandwich—that you’ll want to whip up ASAP." —Chatelaine

"As owner of Butter Bakery and Cafe and a mom, cookbook author Rosie Daykin learned how to balance cooking delicious food and keeping sane. It’s in simple, homey foods done well." —Postmedia

“The founder of Butter Baked Goods focuses on the pleasure of feeding others with a humorous, unfussy book of home cooking, full of recipes to comfort, nurture, and celebrate.” —Julie Van Rosendaal, The Globe and Mail

“While Daykin includes dessert recipes for good measure, this time out she prioritizes the kinds of food that keep her and her family fueled.” —The Georgia Straight

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