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Highlights Brochure – Clients OMNI – Fall 2020

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    9781523092956
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    Distributor: Random House, Inc. Availability: On Sale Date:Sep 29, 2020 Carton Quantity:44 $25.95 CAD
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The Creative Mindset
Mastering the Six Skills That Empower Innovation
By (author): Jeff DeGraff By (author): Staney DeGraff
9781523090150 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Skills Sep 29, 2020
$25.95 CAD
Active 5.5 x 8.5 x 0.58 in | 0.65 lb 168 pages Berrett-Koehler Publishers
“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.”
—Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin


Nearly all of today’s major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn’t require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills.

The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.

It’s time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don’t have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”

EXPERT AUTHOR: Jeff DeGraff is Professor of Management and Organizations at the University of Michigan’s Ross School of Business who has worked with 258 of the Fortune 500 companies.

ACTIONABLE EXERCISES: The DeGraffs include exercises and self-assessments so readers can evaluate their own creative practices.

HOT TOPIC: Every company knows innovation is the key to surviving in a highly competitive global economy—this book offers a fresh approach.

Jeff DeGraff is a clinical professor of management and organizations at the Ross School of Business at the University of Michigan and is an advisor to Fortune 500 companies—including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more. He has written several books, including The Innovation Code, Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today. He has a regular segment on public radio called The Next Idea. Staney DeGraff is CEO of Innovatrium, a laboratory and consulting firm specializing in developing innovation ecosystems. She is the coauthor of The Innovation Code.

Author Residence: Ann Arbor, MI

Author Hometown: Kalamazoo, MI and Semarang, Indonesia

Marketing: Media outreach to business publications—Jeff Degraff is a columnist for Inc., HuffPost, Fortune, and Psychology Today

Sales in association with Jeff DeGraff’s many speaking engagements, approximately 35-45 per year

Bulk sales to Jeff DeGraff’s corporate clients

Promotion through social media, emphasizing LinkedIn (183,000 followers) and Twitter (27.9 K followers)

Promotion through DeGraff’s website and email list- he has an email list of over 15,000 names, and a select of 3,500 high potential clients

Promotion on the Berrett-Koehler Blog, ideas.bkconnection.com

Email campaigns to Berrett-Koehler’s contacts

Promotion on BK social media platforms, including LinkedIn, Facebook, Twitter, Instagram



Feature Website: www.innovatrium.org/

Author Website: jeffdegraff.com/

Author Social Media: twitter.com/JeffDeGraff

“In this era of AI and increasing automation, creativity is what sets us apart. Jeff and Staney DeGraff show us how to master the creative mindset with practical processes and new ways of thinking that we can all adopt and implement in our work. “
—Tan Le, Founder, EMOTIV


“Jeff and Staney DeGraff have written a book that will be the foundation for the prosperity of our country over the next 100 years… In the end, teaching our people the habit of creativity will change the world for the better.”
—Steve Kwast, United States Air Force Lieutenant General (Retired)


“I love that Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them. It’s inspiring and practical. “
—Mitch Jacobson, Executive Director, Austin Technology incubator, UT Blackstone LaunchPad, University of Texas at Austin

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