- Author Bio
“A wonderful book for thinking about how to release ourselves from crippling processes. It’s time for men—and for all of us—to stand up and say, ’Give us back our full humanity, give us back our dignity.’”
—Paul Gilbert, PhD, author of The Compassionate Mind
In a recent FiveThirtyEight poll, 60 percent of men surveyed said society puts pressure on men to behave in a way that is unhealthy or bad. Men account for 80 percent of suicides in the United States, and three in ten American men have suffered from depression. Ed Adams and Ed Frauenheim say a big part of the problem is a model of masculinity that’s become outmoded and even dangerous, to both men and women.
The conventional notion of what it means to be a man—what Adams and Frauenheim call “Confined Masculinity”—traps men in an emotional straitjacket; steers them toward selfishness, misogyny, and violence; and severely limits their possibilities. As an antidote, they propose a new paradigm: Liberating Masculinity. It builds on traditional masculine roles like the protector and provider, expanding men’s options to include caring, collaboration, emotional expressivity, an inclusive spirit, and environmental stewardship.
Through hopeful stories of men who have freed themselves from the strictures of Confined Masculinity, interviews with both leaders and everyday men, and practical exercises, this book shows the power of a masculinity defined by what the authors call the five Cs: curiosity, courage, compassion, connection, and commitment. Men will discover a way of being that fosters healthy, harmonious relationships at home, at work, and in the world.
HOT TOPIC: Particularly as a result of the #MeToo movement, the question of what constitutes toxic and healthy masculinity has become a major subject of discussion and debate, as evidenced by, among other examples, the Kavanaugh hearings and the Gillette “The Best Men Can Be” ad campaign.
EXPERT AUTHOR: As head of the American Psychological Association division that developed them, Ed Adams was responsible for introducing the APA’s “Guidelines for Psychological Practice with Boys and Men” to the public in 2019, appearing on Good Morning America, the Laura Ingraham Show, and Fox News, among other places.
Marketing: Sales in association with author speaking- Ed Adams speaks frequently to psychologists and men’s groups, and Ed Frauenheim speaks to business audiences, particularly in connection with Great Place to Work
Media outreach to psychology, progressive, women’s, men’s, and select business publications. Adams has been on Fox, Good Morning America, and has been quoted in Men’s Health, and Frauenheinm is a regular contributor to Forbes, has been interviewed for Fast Company, has been published in Fortune, Workforce, HuffPost, and more
Promotion in conjunction with men’s workshops the authors are planning on launching
Promotion on APA list servs
Promotion to Frauenheim’s 1,600+ LinkedIn followers
Promotion to authors’ email lists
Promotion on the Berrett-Koehler Blog, ideas.bkconnection.com
Promotion on BK social media platforms, including LinkedIn, Facebook, Twitter, Instagram
Feature Website: https://abcn.ws/2nAr7rh
Author Website: www.dredadams.net/ and www.greatplacetowork.com/
Author Social Media: www.linkedin.com/in/ed-frauenheim-685294/
“We need this book! Rather than reject the traditional virtues of masculinity, Adams and Frauenheim show that we need to develop a more expansive conception of what it means to be a man.” —Cary Cherniss, PhD, coauthor of Leading with Feeling and Director, Consortium for Research on Emotional Intelligence in Organizations
“A must-read guide for helping men lead healthier and happier lives. Every man should have a copy on his desk!” —Holly Barlow Sweet, PhD, editor of Gender in the Therapy Hour and cofounder of the Cambridge Center for Gender Relations
“The old ways of showing up as a man at work don’t work. This book will help many men become the inclusive leaders they want to be—and need to be for success today.”
—Jennifer Brown, founder and CEO, Jennifer Brown Consulting, and author of How to Be an Inclusive Leader