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Highlights Brochure – Clients OMNI – Fall 2020

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Millennial Loteria: La Shiny AF Edition
Created by: Mike Alfaro Designed by: Gerardo Guillén Producer: Blue Star Press
9781950968206 Game English General Trade GAMES & ACTIVITIES / Board Games Nov 17, 2020
$59.95 CAD
Active 5.85 x 9.07 x 1.92 in | 1.5 lb 0 pages ILLUSTRATIONS THROUGHOUT Blue Star Press
Put your shades on, because this special edition of Millennial Lotería is shiny AF! And now up to 20 people can play!

Every single card and board in this premium edition got a glow-up to guarantee your party is more lit than ever. Born from the viral Instagram account @MillennialLoteria, this game is a modern twist on the popular “Mexican Bingo” and features extra boards, cards, and bitcoins for up to 20 players.

Millennial Lotería Shiny AF features:
    56 Iridescent Cards (a combo of our original favorites made shiny + new cards that are funny AF)
    20 Game Boards
    160 Bitcoins
    1 Enamel Pin
    …All in one Shiny Box

No filter necessary, the Millennial Lotería La Shiny AF Edition already shines bright like a diamond!

OMG IMPORTANT INFO: This Shiny AF version is a stand alone game, and is not an expansion pack to be combined with other game sets.

Mike Alfaro is a Writer, Creative Director, and Pop-Culture Fanboy. Born and raised in Guatemala, he moved to California after turning 18 in search of the American Dream. How cliché. Since then, he’s created several successful ad campaigns for major U.S. brands and also launched the viral Instagram account @MillennialLoteria. He is happily married and currently developing a movie based on his experiences as a Hispanic millennial immigrant.

Gerardo Guillén is an award-winning Art Director, musician, and professional pizza lover. Bilingual and bicultural, he was born in El Paso but spent most of his youth in Juárez, Mexico. It was cheaper, but he was also “all about that border life.” He currently has a chill gig as an Associate Creative Director at a boutique ad agency in Los Angeles, where he lives with his wife and two puppies.

Author Residence: Los Angeles, CA

Author Hometown: Los Angeles, CA

Gerardo Guillén is an award-winning Art Director, musician, and professional pizza lover. Bilingual and bicultural, he was born in El Paso but spent most of his youth in Juárez, Mexico. It was cheaper, but he was also "all about that border life." He currently has a chill gig as an Associate Creative Director at a boutique ad agency in Los Angeles, where he lives with his wife and two puppies.

Illustrator Residence: Los Angeles, CA

Publicity: Press campaign for Hispanic Heritage Month to places Millennial Loteria has already been featured: The Cut, Buzzfeed, New York Magazine, Mexico.com, Brit+Co, People En Espanol

Loteria Game Nights: With the initial game, we had successful events (with 100-200 people in attendance at each) in Los Angeles, Chicago, Dallas, San Antonio, and San Diego. The 2020 Tour will add Miami and New York City.

Keynote speaker and booth at Hispanicize Conference in October 2020 (largest Latino influencer conference in the country)

Celebrity, and social media influencer campaign

Instagram Countdown: Reveal a new card every week until the release to build up anticipation with 53.3K followers of @millennialloteria



Author Website: millennialloteria.com/

Author Social Media: www.instagram.com/MillennialLoteria/, twitter.com/MilenialLoteria, www.facebook.com/MillennialLo
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