Put your shades on, because this special edition of Millennial Lotería is shiny AF! And now up to 20 people can play!
Every single card and board in this premium edition got a glow-up to guarantee your party is more lit than ever. Born from the viral Instagram account @MillennialLoteria, this game is a modern twist on the popular “Mexican Bingo” and features extra boards, cards, and bitcoins for up to 20 players.
Millennial Lotería Shiny AF features:
• 56 Iridescent Cards (a combo of our original favorites made shiny + new cards that are funny AF)
• 20 Game Boards
• 160 Bitcoins
• 1 Enamel Pin
• …All in one Shiny Box
No filter necessary, the Millennial Lotería La Shiny AF Edition already shines bright like a diamond!
OMG IMPORTANT INFO: This Shiny AF version is a stand alone game, and is not an expansion pack to be combined with other game sets.
Publicity: Press campaign for Hispanic Heritage Month to places Millennial Loteria has already been featured: The Cut, Buzzfeed, New York Magazine, Mexico.com, Brit+Co, People En Espanol
Loteria Game Nights: With the initial game, we had successful events (with 100-200 people in attendance at each) in Los Angeles, Chicago, Dallas, San Antonio, and San Diego. The 2020 Tour will add Miami and New York City.
Keynote speaker and booth at Hispanicize Conference in October 2020 (largest Latino influencer conference in the country)
Celebrity, and social media influencer campaign
Instagram Countdown: Reveal a new card every week until the release to build up anticipation with 53.3K followers of @millennialloteria
Author Website: millennialloteria.com/
Author Social Media: www.instagram.com/MillennialLoteria/, twitter.com/MilenialLoteria, www.facebook.com/MillennialLo