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HGD Fall 2015

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The Obesity Code
Unlocking the Secrets of Weight Loss
By (author): Jason Fung Foreword by: Timothy Noakes
9781771641258 Paperback, Trade English General Trade HEALTH & FITNESS / Diet & Nutrition / Weight Loss Mar 01, 2016
$22.95 CAD
Active 6.01 x 9 x 0.77 in | 500 gr 296 pages Greystone Books

The landmark book from New York Times-bestselling author Dr. Jason Fung, one of the world's leading experts on intermittent fasting for weight-loss and longevity, whose 5-step plan has helped thousands of people lose weight and achieve lasting health.

“Not only full of insights but also surprisingly funny. Read it to understand why the world became fat, how to reverse the epidemic—and how to stay thin yourself.”
Andreas Eenfeldt, MD, Founder of dietdoctor.com

Everything you believe about how to lose weight is wrong. Weight gain and obesity are driven by hormones—in everyone—and only by understanding the effects of insulin and insulin resistance can we achieve lasting weight loss.

In this highly readable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps, a set of lifelong habits that will improve your health and control your insulin levels, Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight—for good.

Dr. Jason Fung is a New York Times-bestselling author whose books include The Obesity Code, The Diabetes Code, The Obesity Code Cookbook, The PCOS Plan, Life in the Fasting Lane, and The Complete Guide to Fasting (co-authored with Jimmy Moore). Dr. Fung completed medical school at the University of Toronto and a fellowship in nephrology at the University of California. Dr. Fung is also the co-founder of The Fasting Method, a program to help people lose weight and reverse Type 2 Diabetes naturally with fasting. He lives in Toronto.

Timothy Noakes is Professor of Exercise and Sports Science at the University of Cape Town, a marathon runner, and the author of the bestseller The Lore of Running. After discovering research supporting a high fat, low carb diet as the healthiest option for many people, he started the Noakes Foundation in 2012, and has dedicated his life to opening people's eyes to the myth of low-fat eating and the nutritional and environmental crisis it has led us to.

  • Features and interviews targeting health and lifestyle publications, including Canadian Health & Lifestyle, Clean Eating, alive
  • Pitching TEDx Toronto
  • Pitching author interviews to daytime talk shows 
  • Broadcast radio interviews
  • Blogger outreach

“Fung zeroes in on why insulin resistance has become so prevalent and offers specific outside-the-box solutions that have emerged as the key to maximizing health.”
Jimmy Moore, author, Keto Clarity and Cholesterol Clarity

“Not only full of insights but also surprisingly funny. Read it to understand why the world became fat, how to reverse the epidemic—and how to stay thin yourself.”
Andreas Eenfeldt, MD, Founder of Dietdoctor.com

“Dr. Jason Fung’s explanation of insulin resistance and the accompanying insulin model of obesity is original, brilliant and game changing.”
Zoë Harcombe, Obesity researcher, author of The Harcrombe Diet

“A fantastic book that exposes some of the world's most pervasive myths about obesity and weight management. A must read for anyone interested in the science of diet.”
Kris Gunnars, nutrition researcher

“In The Obesity Code, Dr. Jason Fung triumphs in explaining the core underlying causes of obesity and manages to simplify it in a way that anybody can understand. If more doctors and people were able to understand these causes and implement Dr. Fung's actionable advice then we would be able to start reversing the obesity epidemic tomorrow.”
Sam Feltham, USA Today World Fitness Elite Trainer of the Year

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