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Knopf/Doubleday August 2020 Key Titles

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  • Other Formats

    9780385677325 Paperback / softback, Trade, , $22 CAD 9780553550979 Downloadable audio file 9780385677318 Electronic book text, Reflowable, , EPUB
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    For sale with exclusive rights in: CA Not for sale in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Random House, Inc. Availability: Available On Sale Date:Aug 25, 2020 Carton Quantity:12 $34.95 CAD
  • Catalogues

Livewired
The Inside Story of the Ever-Changing Brain
By (author): David Eagleman
9780385677301 Hardcover English General/trade Aug 25, 2020
$34.95 CAD
Active 6.38 x 9.55 x 1.18 in | 1.38 lb 320 pages Doubleday Canada
SCIENCE / Life Sciences / Neuroscience
From the bestselling author of Incognito and Sum, comes a revelatory portrait of the human brain based on the most recent scientific discoveries about how it unceasingly adapts, recreates and formulates new ways of understanding the world we live in.

The magic of the brain is not found in the parts it’s made of, but in the way those parts re-weave themselves in an electric, living fabric. And there is no more accomplished and accessible guide than renowned neuroscientist David Eagleman to help us understand the nature and changing texture of that fabric. With his hallmark clarity and enthusiasm, he reveals the myriad ways that the brain absorbs experience: developing, redeploying, organizing and arranging the data it receives from external stimulus, which enables us to gain the skills, the facilities and the practices that make us who we are.

Eagleman covers decades of the most important research into the functioning of the brain and presents new discoveries from his own research as well: about the nature of synesthesia, about dreaming and about wearable devices that are revolutionizing how we think about the five human senses. Finally, Livewired is as deeply informative as it is accessible and brilliantly engaging.

STANDALONE: This is Eagleman’s first standalone book (excluding the TV tie-in The Brain) in a decade.

UNUSUAL REACH: Eagleman straddles the science and tech worlds—he’s known both to scientists and entrepreneurs, and his ability to communicate ideas is first-rate. His work has had a remarkably wide-ranging impact. All of his previous books continue to sell strongly, and with this new book we have an opportunity to highlight his unique position within the world of neuroscience.

AUDIENCE: Readers of Yuval Harari, Stephen Pinker and Timothy Ferris.

DAVID EAGLEMAN teaches Brain Plasticity at Stanford University, is the writer and host of the Emmy-nominated television series The Brain and is the CEO of Neosensory Inc., a company that is building the next generation of neuroscience hardware. He is the author of seven previous books including Incognito: The Secret Lives of the Brain and Sum: Forty Tales from the Afterlives. He lives in Palo Alto, California.

Author Residence: Palo Alto, CA

Marketing: Google Search/Display ads

Focus of Doubleday Canada and Penguin Random House Canada social accounts and newsletters



Publicity: Toronto tour

Extensive coverage in Science and tech media

“In Livewired: The Inside Story of the Ever-Changing Brain, Eagleman tackles this topic with fresh élan and rigour…. In a refreshing counterpoint to the biology-is-destiny drumbeat, Eagleman embarks on a lively tour of how we can transform our brains by exercising our own agency…. A vital addition to the pop-neuroscience canon.” —Undark

Masterful… Outstanding popular science.”⁠—Kirkus Reviews (starred)

“Vivid… Since the passing of Isaac Asimov, we haven’t had a working scientist like Mr. Eagleman, who engages his ideas in such a variety of modes. Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn.”—Wall Street Journal

“Delivers an intellectually exhilarating look at neuroplasticity…Eagleman’s skill as teacher, bold vision, and command of current research will make this superb work a curious reader’s delight.”—Publishers Weekly (starred)

“There is much to extract from this fascinating work, that is recommended for readers interested in neuroscience, technology, and the intersection of the two.”—Library Journal (starred) 

“David Eagleman, the Jolly Sherlock Holmes of neuroscience, makes me believe that the universe of possibility required to create utopia is already housed in each of our brains. His knowledge and enthusiasm are intoxicating. His book demonstrates the principle about which he is writing; my mind has been changed by his words.”—Russell Brand, Comedian & Activist

“Eagleman brings the subject to life in a way I haven’t seen other writers achieve before.”—Clare Wilson, New Scientist

”The pages of Livewired are chockfull of mind bending ideas and dazzling insights. Eagleman’s infectious enthusiasm, his use of fascinating anecdotes, and his clear, effortless prose render the secrets of the brain’s adaptability into a truly compelling page-turner. Livewired is a fun and whirlwind exploration of the most complex thing in the universe.“—Khaled Hosseini, author of The Kite Runner

An altogether fascinating tour of the astonishing plasticity and interconnectedness inside the cranial cradle of all of our experience of reality, animated by Eagleman’s erudite enthusiasm for his subject, aglow with the ecstasy of sensemaking that comes when the seemingly unconnected snaps into a consummate totality of understanding."—Maria Popova, Brain Pickings

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