ACCESSIBLE HELP PARENTS NEED RIGHT NOW: Written specifically for overwhelmed parents looking for solutions, this book breaks the daunting task of 2nd grade reading & math down into digestible, easy-to-understand lessons.
UNIQUE IN MARKET: This series sits between workbooks (for kids to complete themselves) and homeschooling manuals (which assume a parent is 100% devoted to teaching). It’s first to market for this new COVID-disrupted parenting audience (updated from a deep backlist TPR title, we were able to pub much faster than any competitor).
PERFECT FOR BUSY PARENTS: Skills are broken into short lessons, so parents can dip into the book when they have time or only use the portions their kid needs. All activities are easily completed using common household items.
PARENTS RESPOND TO THIS CONCEPT & LOOK: Testing through PRH’s Consumer Insights group revealed that 91% of parents found this book “very or somewhat” appealing. 85% said they were “very or somewhat” likely to pick it up to browse in a bookstore, and a full 65% were “very or somewhat likely” to buy it for their child.
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