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DK Canada Juvenile Spring 2016

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LEGO DC Comics Super Heroes Character Encyclopedia
New Exclusive Pirate Batman Minifigure
By (author): DK
9781465444547 Hardcover English Juvenile: Age (years) from 6 - 8, Grade (US) from 1 - 3 JUVENILE NONFICTION / Reference / Encyclopedias Apr 05, 2016
$24.99 CAD
Active 7.53 x 9.38 x 1.17 in 208 pages DK DK Children
With over 200 profiles on both rare and popular LEGO® DC Comics minifigures, LEGO DC Comics Character Encyclopedia is the must-have guide for young fans of the series as well as serious collectors.

LEGO® DC Comics(TM) Character Encyclopedia is a comprehensive visual guide to the full range of LEGO DC Comics Super Heroes minifigures, including Batman, Superman, and their friends and foes.

Learn little-known facts and figures about all the characters from the LEGO DC Comics Super Heroes universe including Green Lantern, the Joker, and Wonder Woman. Find out details on the various sets and where each minifigure appears, as well as their special weapons, cool gadgets, and amazing vehicles.

Featuring an exclusive minifigure, LEGO DC Comics Character Encyclopedia is the must-have guide to the LEGO DC Comics minifigures.

LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2015 The LEGO Group. All Rights Reserved. Produced by DK Publishing under license from the LEGO Group.

Copyright © 2015 DC Comics. All related characters and elements are trademarks of and © DC Comics. (s15)

Published to coincide with the release of the movie Batman v Superman: Dawn of Justice in 2016.

Features the latest minifigures from 2015 and 2016, including characters from the LEGO DC Comics Super Heroes: Justice League theme.

Characters organized thematically, including Batman’s allies and foes, and Superman’s friends and enemies.

Contains fascinating facts about the LEGO® DC Comics Super Heroes minifigures and the sets in which they appear.

DK was founded in London in 1974 and is now the world’s leading illustrated reference publisher and part of Penguin Random House, formed on July 1, 2013. DK publishes highly visual, photographic nonfiction for adults and children. DK produces content for consumers in over 87 countries and in 62 languages, with offices in Delhi, London, Melbourne, Munich, New York, and Toronto. DK’s aim is to inform, enrich, and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.  

Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery, and parenting. DK’s extensive children’s list showcases a fantastic store of information for children, toddlers, and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the bestselling LEGO® books.

DK acts as the parent company for Alpha Books, publisher of the Idiot’s Guides series.

Marketing: Strategic asset releases (cover and minifigure)

National consumer advertising campaign

Social media campaign across all platforms

Promotions at all consumer conferences

Cross-promoted with other licensees

Promotional item

E-Newsletter feature

Feature on dk.com



Publicity: Author interviews/Q&A

Photo/spread excerpts

Holiday roundups

Fan site/blog giveaway

Major pre-publication consumer/trade buzz campaign

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