LEGO DC Comics Super Heroes Character Encyclopedia
New Exclusive Pirate Batman Minifigure
Mixed media product
Juvenile: Age (years) from 6 - 8, Grade (US) from 1 - 3
JUVENILE NONFICTION / Reference / Encyclopedias
Apr 05, 2016
7.44 x 9.38 x 1.21 in | 1.86 lb
With over 200 profiles on both rare and popular LEGO® DC Comics minifigures, LEGO DC Comics Character Encyclopedia is the must-have guide for young fans of the series as well as serious collectors.
LEGO® DC Comics(TM) Character Encyclopedia is a comprehensive visual guide to the full range of LEGO DC Comics Super Heroes minifigures, including Batman, Superman, and their friends and foes.
Learn little-known facts and figures about all the characters from the LEGO DC Comics Super Heroes universe including Green Lantern, the Joker, and Wonder Woman. Find out details on the various sets and where each minifigure appears, as well as their special weapons, cool gadgets, and amazing vehicles.
Featuring an exclusive minifigure, LEGO DC Comics Character Encyclopedia is the must-have guide to the LEGO DC Comics minifigures.
LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2015 The LEGO Group. All Rights Reserved. Produced by DK Publishing under license from the LEGO Group.
Copyright © 2015 DC Comics. All related characters and elements are trademarks of and © DC Comics. (s15)
Published to coincide with the release of the movie Batman v Superman: Dawn of Justice in 2016.
Features the latest minifigures from 2015 and 2016, including characters from the LEGO DC Comics Super Heroes: Justice League theme.
Characters organized thematically, including Batman’s allies and foes, and Superman’s friends and enemies.
Contains fascinating facts about the LEGO® DC Comics Super Heroes minifigures and the sets in which they appear.
Marketing: Strategic asset releases (cover and minifigure)
National consumer advertising campaign
Social media campaign across all platforms
Promotions at all consumer conferences
Cross-promoted with other licensees
Feature on dk.com
Publicity: Author interviews/Q&A
Fan site/blog giveaway
Major pre-publication consumer/trade buzz campaign