The best-selling co-author of All The Devils Are Here investigates the current state of college sports: morally corrupt, overflowing with money, and hypocritical in every way.
The amount of money generated by college sports is staggering. The National Collegiate Athletic Association takes in $800 million just from its annual men’s basketball tournament.
Yet while the schools, coaches, TV networks, and sponsors all profit, the athletes themselves do not. These young stars, many from disadvantaged backgrounds, receive no compensation or endorsement deals and can be banned for the slightest infraction of NCAA rules. They put up with indentured servitude to chase their dreams of pro glory. A tiny handful each year reach the NBA or NFL, but what happens to the rest is an epic scandal: little or no real education, often no diploma, and a discouraging future.
Bestselling author JOE NOCERA, a New York Times op-ed columnist and investigative reporter, has emerged as one of the NCAA’s fiercest critics. Now he delivers the definitive exposé of college sports, behind the glitz of March Madness and the Bowl Championship Series. He reveals the moral, financial, and legal ramifications of an industry that claims to protect amateur athletes while exploiting their talents and hard work. He shines a powerful light on the businessmen behind the NCAA and how their hypocrisy hurts athletes at all levels.
This book is embargoed to protect Nocera’s original reporting until publication.
Marketing: Online advertising to top general interest, business and sport sites
Bigmouth mailings finished books to influencers and coaches
Major blogger outreach to general interest, sports and business sites
Social media promotion
Publicity: Tie in with Portfolio’s plans:
Feature on Penguin Audio website and in Penguin Random House Audio e-newsletter
National publicity with attention in mainstream, news, sports and business media
National TV and radio
New York Times cross promotion to include excerpts and features
30-city sports radio tour
Promote book to sports fans via podcasts