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Penguin US: Audio Spring 2016

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The Inside Story of the Rebellion Against the NCAA
By (author): Joe Nocera By (author): Ben Strauss Read by: Dominic Hoffman
9781611763744 CD-Audio English General Trade SPORTS & RECREATION / Sociology of Sports Feb 16, 2016
$51.00 CAD
Cancelled Duration: 540 minutes Penguin Audio
The best-selling co-author of All The Devils Are Here investigates the current state of college sports: morally corrupt, overflowing with money, and hypocritical in every way.

The amount of money generated by college sports is staggering. The National Collegiate Athletic Association takes in $800 million just from its annual men’s basketball tournament.

Yet while the schools, coaches, TV networks, and sponsors all profit, the athletes themselves do not. These young stars, many from disadvantaged backgrounds, receive no compensation or endorsement deals and can be banned for the slightest infraction of NCAA rules. They put up with indentured servitude to chase their dreams of pro glory. A tiny handful each year reach the NBA or NFL, but what happens to the rest is an epic scandal: little or no real education, often no diploma, and a discouraging future.

Bestselling author JOE NOCERA, a New York Times op-ed columnist and investigative reporter, has emerged as one of the NCAA’s fiercest critics. Now he delivers the definitive exposé of college sports, behind the glitz of March Madness and the Bowl Championship Series. He reveals the moral, financial, and legal ramifications of an industry that claims to protect amateur athletes while exploiting their talents and hard work. He shines a powerful light on the businessmen behind the NCAA and how their hypocrisy hurts athletes at all levels.

This book is embargoed to protect Nocera’s original reporting until publication.

JOE NOCERA is an op-ed columnist for The New York Times and a staff writer for The New York Times Magazine. He spent ten years at Fortune as a contributing writer, editor-at-large, executive editor, and editorial director. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. His previous books include the NYT bestseller All the Devils Are Here (with Bethany McLean)

Author Residence: New York, NY

Marketing: Online advertising to top general interest, business and sport sites

Bigmouth mailings finished books to influencers and coaches

Major blogger outreach to general interest, sports and business sites

Social media promotion

Publicity: Tie in with Portfolio’s plans:

Feature on Penguin Audio website and in Penguin Random House Audio e-newsletter

National publicity with attention in mainstream, news, sports and business media

National TV and radio 

New York Times cross promotion to include excerpts and features

30-city sports radio tour  

Promote book to sports fans via podcasts 

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