The Killing School
Inside the World's Deadliest Sniper Programs
HISTORY / Military / Special Forces
Jan 03, 2017
Duration: 600 minutes
The New York Times bestselling author of Among Heroes brings readers inside the U.S. Naval Special Warfare (SEAL) Scout/Sniper Course.
Spec Ops snipers are a special breed, and no one understands their incredible preparation better than Brandon Webb, a SEAL sniper school graduate who returned to the program to redesign it and launch it into the twenty-first century.
The Killing School takes listeners through every aspect of the Spec Ops sniper’s skill set, describing how students are taught in each dimension of their art, illustrated with first-hand trainee accounts. But training is only half the story. Webb also shows how this training plays out in the field, using gripping, real-life exploits of the world’s top snipers, demonstrating how today’s sniper is trained to function as an entire military operation rolled into a single individual—an army of one.
Story Locale: USA
Marketing: Tie in with NAL’s plans:
National broadcast publicity
News/talk radio interview campaign
Print features and reviews
Online reviews and author interviews
National radio advertising, on top shows and on NPR
Extensive online advertising on top military interest sites
Advertising and promotion via author’s Force 12 media sites (8 million monthly page views)
Social media campaign: including consumer sweeps, excerpts, preorder campaign, and more
@BrandonTWebb (19,000+ Followers), facebook.com/pages/Brandon-Webb (26,000 Likes), brandontylerwebb.com, SOFREP.com (5 million unique visitors a month)
Publicity: Feature on PRH Audio website and in Audio e-newsletter
Feature Website: www.SOFREP.com
Author Website: www.brandontylerwebb.com; www.johndavidmann.com