- Author Bio
Poultry enthusiasts unite!
ATK has you covered from the basic to the spectacular with 500 recipes that deliver low-key dinners, game-day favorites, simple sandwiches, special-occasion showstoppers, and beyond.
You can call chicken a lot of things. Blank canvas, weeknight go-to, lean protein, we’ve heard it all. But boring? That’s where we draw the line. Sure, it might have started to feel a bit redundant. But that’s not the chicken’s fault. ATK is here with the inspiration you need. It’s time those chicken pieces in your freezer got the respect they deserve.
Chicken is the go-anywhere, eat-with-anything, highly transformable crowd favorite that always fills the bill. Find exactly what you’re looking for (and more!) with a wide breadth of themed chapters, including Easy Dinners, Classic Braises, Breaded and Fried, Pasta and Noodles, Savory Pies and Casseroles, and appliance-specific recipes. There’s even a dedicated chapter of recipes for cooking for two. And with an introduction detailing how to prep any chicken part, from pounding breasts and preparing cutlets, to whole bird skills like butterflying or breaking down a chicken, you’ll be a poultry pro in no time. Cozy up to succulent roast chickens with sauces made from pan drippings, sink your teeth into the crispiest, crunchiest fried chicken you’ve ever had, try your hand at sous vide for unbelievably moist chicken, or fire up the grill for anything from kebabs to beer can chicken. Feel like wingin’ it? Us too. Our favorite is our game-changing Korean Fried Chicken Wings, double-fried so they stay extra-crispy under their blanket of spicy, salty, slightly-sweet sauce. With over 500 recipes, you could eat chicken every night and never tire of it. (And yes, that’s a challenge.)
Builds on the strengths of other ATK category killers like Vegetables Illustrated We take our wealth of knowledge about meat and focus it even more on this compendium of chicken recipes. We pour our expertise into this resource complete with 500+ top-notch recipes.
From time-honored classics to restaurant favorites, chicken is always in style There’s so much to discover, whether it’s Chicken Marbella, updated from the Silver Palate days, or classic French dishes like fricassee. We even re-created signature recipes for dishes such as Skillet-Roasted Chicken in Lemon Sauce inspired by impossible-to-get-into Rao’s in New York City, and a streamlined version of Roast Chicken with Warm Bread Salad from the famed Zuni’s Cafe in San Francisco (a recipe that Bridget now makes once a month).
Do more than just roast your chicken—use your favorite appliance to mix it up There’s a chapter specifically dedicated to your Instant Pot, air fryer, and sous vide, and an entire chapter on the slow cooker.
Don’t forget about turkey There are recipes throughout for turkey soup, cutlets, chili, and burgers. And who needs a Thanksgiving turkey when you can have Sous Vide Turkey Thigh Confit with Citrus-Mustard Sauce or Turkey Cutlets with Barley and Swiss Chard?
Publicity: Publicity campaign targeting national and local media outlets
Outreach to online and social media influencers with video
Promotion with 2/3 emails prior to sale date to drive maximum discoverability
Email promotion to 3.1M and newsletter audiences over 1M
Promotion on cover wraps to all Magazine subscribers
Social media posts for every book including backlist titles
Year long audience build campaign for new books through social and PR
Paid search and advertising campaigns
"The folks at America’s Test Kitchen could choose no better name: Here is fowl (which includes turkey) at its most expansive—and able to be repurposed using any number of techniques... Though not every one of the 500 dishes features a color photograph, all do highlight the company’s standard “Why this recipes works” explanation (a tribute to ATK's experiences and rigorous testing regimens) and include no exotic ingredients. There's good advice to be found throughout, both in the beginning chapters... and sandwiched in between the recipes... Readers will find plucked truths from veteran professionals, and an appeal to most home cooks." -- Booklist